Matt Brown

Matt Brown

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Founder, Extra Points; deep dives on college sports governance, NIL, media.

College Football Budgets: Biggest Growth and Cost per Win Revealed
SocialMay 21, 2026

College Football Budgets: Biggest Growth and Cost per Win Revealed

Good morning I FOIA'd (almost) every public FBS and FCS school, got their reported college football operating budgets for FY25, and put them in a table for you to read. Here's who grew the most from last year, who spent the...

By Matt Brown
Schools Earn $200K; $1M Prize Sparks Attendance Race
SocialMay 11, 2026

Schools Earn $200K; $1M Prize Sparks Attendance Race

According to a copy of the event contract that I just obtained via Open Records, the *schools* will also get $200,000 for participating. Winning team gets an extra $150,000 (runner up gets $50,000) Bracket is anticipated to be Neb/Florida vs Penn...

By Matt Brown
Top Schools Reject Inevitable Private Capital in College Sports
SocialMay 8, 2026

Top Schools Reject Inevitable Private Capital in College Sports

LinkedIn keeps telling me that it is inevitable that private capital and equity will eventually wash over college sports its interesting that the kind of schools that would probably benefit the most from it keep turning it down though huh https://t.co/xcarFFZroG

By Matt Brown
P4 Commissioners Driving NCAA Tournament Expansion, Not MAAC
SocialMay 7, 2026

P4 Commissioners Driving NCAA Tournament Expansion, Not MAAC

If anybody wants to point a finger at the "greed" that is pushing the NCAA Tournament to expand, point it towards the P4 commissioners who have scared the rest of NCAA membership into thinking they'll leave without even more championship...

By Matt Brown
College Sports Revenue Drops When Fees/Subsidies Excluded
SocialMay 7, 2026

College Sports Revenue Drops When Fees/Subsidies Excluded

NEW EXTRA POINTS: The "official" reported revenue from college athletic departments usually includes stuff like student fees and institutional subsidy. What do they look like if you take all that stuff out? I did the math: https://t.co/lYFh8qySbC

By Matt Brown
Seeking Useful Game Contract Data for Newsrooms and Researchers
SocialMay 6, 2026

Seeking Useful Game Contract Data for Newsrooms and Researchers

Would be curious what other type of information would be useful to newsrooms/athletic departments/researchers/mega nerds about game contracts at scale. I've got a ton of data entry ahead of me but adding/tweaking some things shouldn't be THAT hard?

By Matt Brown
Ohio State Can't
SocialMay 5, 2026

Ohio State Can't

Yeah, I think the answer here is pretty obviously "hey Ohio State, you don't own the broadcast rights to your games, we do, so you can't sublicense them. There's no B1G TV without you, so we'll see your ass in...

By Matt Brown
Schools Didn't Inflate Enrollment To
SocialMay 5, 2026

Schools Didn't Inflate Enrollment To

Thrilled to share this research today on EP. Remember when everybody freaked out about schools being able to pay atheltes the full cost of attendence? Did that result in schools jacking up their numbers in order to pay athletes more?

By Matt Brown
Houston and UCF Decline Redbird Capital Funding
SocialMay 5, 2026

Houston and UCF Decline Redbird Capital Funding

This is one of the Big 12 schools that I thought could be interested, but Houston is saying here they will *not* participate in the Redbird capital infusion. UCF, I believe, has also said no: https://t.co/dUVidByWXs

By Matt Brown
Eleven Division I Schools Now Have Jersey Sponsorships
SocialMay 1, 2026

Eleven Division I Schools Now Have Jersey Sponsorships

By my count, this is the 11th jersey sponsorship deal announced in D1: Arkansas, LA-Monroe, LSU, Memphis, NMSU, Wyoming, Wisconsin, Neb-Omaha, UNLV and USF. Did I miss any?

By Matt Brown
Rethinking College Sports Gambling Amid Ongoing Scandal
SocialApr 30, 2026

Rethinking College Sports Gambling Amid Ongoing Scandal

NEW EXTRA POINTS: As yet another gambling scandal threatens to meaningfully upend college sports, I think it's worth asking...as fans AND admins...how we should think about sports gambling. How is this different from other "sin" industries? Is it? (full link below) https://t.co/yo3Ktcm697

By Matt Brown
Arkansas' Sport Cut: Question Motives, Alternatives, Outcomes
SocialApr 27, 2026

Arkansas' Sport Cut: Question Motives, Alternatives, Outcomes

Yup, and I think that's the framing we should use when discussing this decision. Was Arkansas right to want to drop this sport? What does the school hope to accomplish by dropping it? Were there other ways to achieve those...

By Matt Brown
Arkansas' Tennis Cuts: Uncovering True Profitability
SocialApr 27, 2026

Arkansas' Tennis Cuts: Uncovering True Profitability

NEW EXTRA POINTS: Did Arkansas HAVE to cut men's and women's tennis? How "unprofitable" was it, really? I take a much deeper look into how revenues and expenses are actually calculated in college tennis, why schools make these decisions, and what happens...

By Matt Brown
Tennis Revenue Mostly From Camps, Gifts, Not Ticket Sales
SocialApr 24, 2026

Tennis Revenue Mostly From Camps, Gifts, Not Ticket Sales

Only about 15 or so public schools report any tennis ticket revenue at all. The bulk of tennis revenues (besides tuition, of course) come from sports camps, donor/corporate gifts, licensing, and court rentals.

By Matt Brown