Matt Brown

Matt Brown

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Founder, Extra Points; deep dives on college sports governance, NIL, media.

NCAA Lobbying Window Closed, Must Wait for New Congress
SocialApr 24, 2026

NCAA Lobbying Window Closed, Must Wait for New Congress

this thing ain't happening. time for the fancypants NCAA/P4 lobbying team to either focus on new efforts from the senate, or give up until the next congress is sworn in. there was a political window to probably accomplish what the...

By Matt Brown
College Game Guarantees Revealed: Pay Rates by Sport
SocialApr 23, 2026

College Game Guarantees Revealed: Pay Rates by Sport

good morning I've FOIA'd over 1,000 college game contracts, across multiple sports. Here's what I learned about how game guarentees differ (whats the going rate for WBB games? or softball?), who pays the most, and more:

By Matt Brown
Leaving Email Sacrifices Audience Control, Substack Mirrors Facebook
SocialApr 22, 2026

Leaving Email Sacrifices Audience Control, Substack Mirrors Facebook

The stuff here about email metrics IS true (bad news for ad-dependent email biz) but the idea that the solution for small publishers is to move to another platform where they DONT control the audience is gaslighting. Today’s substack App...

By Matt Brown
Seeking Your Questions on College Sports Scheduling Guarantees
SocialApr 22, 2026

Seeking Your Questions on College Sports Scheduling Guarantees

I've got like, 1,000+ game contracts now across FB, MBB, WBB, softball, baseball and WVB to work on a EP newsletter about game gaurentees. Is there anything else anybody is curious about re: college sports scheduling? I'll try to...

By Matt Brown
NCAA Budgets Hide Individual Coach Salaries; We Archive Contracts
SocialApr 20, 2026

NCAA Budgets Hide Individual Coach Salaries; We Archive Contracts

An NCAA MFRS Report budget document will say how much a school spent on coaching salaries in a given FY, but won't always break that down by coach. We have (most) head coach contracts in PDF form in the Library,...

By Matt Brown
Gymnastics Expenses Surpass Revenues, According to Data
SocialApr 20, 2026

Gymnastics Expenses Surpass Revenues, According to Data

I do, but it's not easy to spit those out in newsletter format. But those tables are easy to produce in the Extra Points Library: https://t.co/abtb281rM5 I will say: reported expenses outpace revenues in gymnastics.

By Matt Brown
Gymnastics: Only College Sport Paying Women More Than Men
SocialApr 20, 2026

Gymnastics: Only College Sport Paying Women More Than Men

Gymnastics is the rare college sport where programs are spending substantially more money on the women's programs than the men's. In today's (free) Extra Points, we broke down all the budgets in both sports:

By Matt Brown
Big West Actively Seeks New Member Institutions
SocialApr 17, 2026

Big West Actively Seeks New Member Institutions

“Yes, we are actively continuing to look at opportunities and institutions that want to join the Big West, particularly those within the existing or, possibly, an expanded Big West footprint.” https://t.co/NOzE2UQq53

By Matt Brown
Private Equity's College Sports Deal: Profit Mystery, Not Hype
SocialApr 17, 2026

Private Equity's College Sports Deal: Profit Mystery, Not Hype

blogged about the learfield sale, which I don't think warrants a OH MY GOD PRIVATE EQUITY IS COMING TO COLLEGE SPORTS type reaction but I do kinda wonder how this becomes profitable for everybody https://t.co/q2bQ1lNVca

By Matt Brown
FSU, Clemson Rank Low with Under $100M Revenue
SocialApr 16, 2026

FSU, Clemson Rank Low with Under $100M Revenue

I'm talking about the sport-specific total revenue figures both schools reported to the NCAA. because I'm feeling generous, here's what that chart looks like (via EPL) FSU and Clemson are 22 and 23 on this list. Each under 100M https://t.co/GfKDou5XPN

By Matt Brown
College Football Revenues Far Below $100M Myth
SocialApr 16, 2026

College Football Revenues Far Below $100M Myth

Guys, Clemson and FSU football don’t generate 100M in revenue….total. There are SEC schools that barely clear that figure. The only way those roster numbers happen in this system is if a billionaire decides to just flush away a fortune....

By Matt Brown
Media Rights Shift Drives UCSB’s WCC Move and Mid-Major Realignment
SocialApr 14, 2026

Media Rights Shift Drives UCSB’s WCC Move and Mid-Major Realignment

blogged about why UCSB joined the WCC, how the media rights calculus for expansion has changed, and what it means for the future for mid-major realignment you can read it by clicking on the link after this tweet

By Matt Brown
Extra Points Library 2.0 Adds 11k+ Contracts and Analytics
SocialApr 13, 2026

Extra Points Library 2.0 Adds 11k+ Contracts and Analytics

Introducing a massive update to our college sports data tool: Extra Points Library 2.0 With more than 11,000+ contracts/budgets, historical attendance data, custom analytics and more: https://t.co/FGtIFGBtnW

By Matt Brown
Free Tracker for All College Jersey Sponsorship Announcements
SocialApr 10, 2026

Free Tracker for All College Jersey Sponsorship Announcements

Good morning we made a tracker for all the college jersey sponsorship announcements its free https://t.co/EtV07ubVEc

By Matt Brown
Current List of Schools Announcing Jersey Patch Partners
SocialApr 9, 2026

Current List of Schools Announcing Jersey Patch Partners

These are the schools I have so far in my notes as having announced jersey patch partners. Am I forgetting anybody? I know of a lot more who are WORKING on this, but I'm just tracking announcements atm https://t.co/rZMLfwmz4y

By Matt Brown
Schools Classify New Facilities as Operating Expenses
SocialApr 9, 2026

Schools Classify New Facilities as Operating Expenses

Since...whenever schools decided to list that spending as part of their "Facilities, Maintenance and Operations" line item on their operating expenses? Here are the receipts: https://t.co/g5zVFNnHuN

By Matt Brown
Nebraska Leads Big Ten in Early Women's Flag Football Push
SocialApr 9, 2026

Nebraska Leads Big Ten in Early Women's Flag Football Push

This, via @KyleRowland, is a smart look at the Big Ten's potential ambitions in women's flag football, and why Nebraska decided to jump out ahead of all the other P4 programs and get their team started NOW: https://t.co/c02R4wdaaw

By Matt Brown
Top Ten Women's Volleyball Budgets Revealed for FY25
SocialApr 9, 2026

Top Ten Women's Volleyball Budgets Revealed for FY25

Here were the top ten WVB OPERATING BUDGETS (non-NIL) from FY25 (the 2024 season), according to the zillions of FOIAs we filed. https://t.co/NoSQmmfBoW The full data, and context, can be found here: https://t.co/k2fPbxTZE7

By Matt Brown
Seeking Ideal Publication Partners for a $16 Bundle
SocialApr 8, 2026

Seeking Ideal Publication Partners for a $16 Bundle

VERY HYPOTHETICAL QUESTION lets say that instead of paying nine bucks a month to read Extra Points, you could pay ~16ish and also get 1 or 2 other publications/paywalled podcasts. If that was possible, who would want...

By Matt Brown
Michigan's $14.4M Budget Reflects 2025, Not Current Season
SocialApr 7, 2026

Michigan's $14.4M Budget Reflects 2025, Not Current Season

As a reminder, Michigan's $14.4M operational budget for MBB is from FISCAL YEAR 2025. That would be LAST basketball season, not this one. Michigan was a 5 seed that lost in the Sweet 16 during that season. We won't get...

By Matt Brown
MMR Revenue Targets New College Sports Money, yet Viability Unclear
SocialApr 7, 2026

MMR Revenue Targets New College Sports Money, yet Viability Unclear

I think @HowieLongShort is right in that MMR rev is the most obvious target for new college sports $...but I wonder if the math pencils out for many leagues to try and consolidate MMR rights... https://t.co/75mBDWQppr

By Matt Brown
Trump's Waning Popularity Undermines College Sports EO Compliance
SocialApr 7, 2026

Trump's Waning Popularity Undermines College Sports EO Compliance

Wrote a big ol' thing this morning about how I don't think we can talk about Trump's college sports EO without talking about how the guy is *way less popular* than he was a year ago, which matters when it...

By Matt Brown
ADs Recommend Leadership Books, Bonhoeffer Sparks Reflection
SocialApr 6, 2026

ADs Recommend Leadership Books, Bonhoeffer Sparks Reflection

okay, what do we think of the leadership book recommendations from ADs, via @D1ticker? I like where Micah Potter's head is at, (Cal Baptist) but after reading about Bonhoeffer, I dunno if I want to go back to writing about MMR...

By Matt Brown
AI, Values, and Trust: Rebuilding College Sports Media
SocialApr 6, 2026

AI, Values, and Trust: Rebuilding College Sports Media

Wrote a little bit this morning about AI in media and college sports administration...as well as values, service, and how to get fans (and readers) to trust you again. https://t.co/3aG47EVBNr

By Matt Brown
Skeptical Mother‑in‑law Turns
SocialApr 5, 2026

Skeptical Mother‑in‑law Turns

When I first started Extra Points, my mother in law asked “why would anybody pay to read what you have to say?”, leading to my wife and other family members constantly trying to tell her that actually, “Matt is a...

By Matt Brown