Recent Posts
Social•Feb 18, 2026
One Simple Tactic to Boost Engagement From 25 Strategies
288 pages. 17 chapters. 25+ proven tactics. 1 easy way to increase engagement and response.
By Nancy Harhut
Social•Feb 6, 2026
Too Many Options Paralyze Buyers—Present Choices Strategically
Choices are good. Customers love having a choice. Until they don’t… Behavioral scientists know that people crave autonomy. We don’t like to feel forced or pushed. We like to call the shots. So, for example, giving someone 2 choices vs. 1 can increase response. But be careful...
By Nancy Harhut
Social•Feb 4, 2026
Free Beats Discount: The Irresistible Power of Zero Cost
A $10 item for $5? A $5 item for free? Both save you $5. But more people are motivated by the second option. Free can be magical. There is no risk. And free, as Dan Ariely points out, creates an emotional charge in people that is...
By Nancy Harhut
Social•Jan 31, 2026
Create Buy-In Conditions, Not Just Sales Pitches
Stop selling and start creating the conditions for buy-in. That’s the advice of Howie Chan , who recently hosted me on his Influence Anyone podcast. It sounds like a smart strategy. But exactly how do you make it happen? Howie reveals some key tactics...
By Nancy Harhut
Social•Jan 24, 2026
Use Behavioral Science to Instantly Boost Marketing Engagement
Have you heard of behavioral science? But you’re not sure how best to apply it to your marketing? Here’s what you need to know to start automatically increasing engagement and response.
By Nancy Harhut
Social•Jan 20, 2026
Limited Choices Boost Response; Three Is the Sweet Spot
The most overlooked way to increase response? Give someone a choice. When you have a choice, you’re in control. And all humans crave control. We want to feel some agency. We don’t like to feel forced… Or backed into a corner. We want to call the...
By Nancy Harhut