Boost Email Opens 31% with “Just For”
Just for my LI connections…. Here’s a great tip from Jay Schwedelson and Subjectline.com . Lift your email open rates up to 31% by starting your subject line with “Just for.” The phrase taps into the behavioral science principle of Scarcity. Humans are hardwired to prefer things that are not available to everyone. We like to feel special.
Nostalgia Sells: Authentic Appeal Resonates With All Generations
It’s more than “what’s old is new again.” Why does nostalgia work in marketing? It conveys authenticity. And safety. What’s even more remarkable? Nostalgia works with Gen Z customers even when they are not old enough to have experienced the...
Three‑Word Subject Lines + Blank Preheader Boost Opens 25%
The “Convincing Combo”… If you want to increase email opens, try this tactic. According to Jay Schwedelson , 3 or fewer words in a subject line PLUS a blank preheader drives 25% higher open rates. Quick and curious convinces people...
Make Chatbots Direct, Layered, and Specific for Trust
Use chatbots for your business? Follow these 3 tips from Nielsen Norman Group : 1. Skip the small talk: Site chatbot users behave like search bar users, so responses should mirror that. No pleasantries, no sycophancy, just direct answers. 2....
Leverage Brain Science to Stand Out in AI Noise
You know it. In a world flooded with AI-generated content, standing out is harder than ever. And that is exactly why understanding how people make decisions matters more now than ever before. The businesses that win won’t be the ones...
Match Landing Page and Email Images, Boost Conversions 28%
Do you know this simple conversion tip? Make sure the primary image on your landing page is the same as the primary image on your email. According to research from Outcome Media [Division of Worldata Group] , this simple step...
Simplify Brand Strategy to Win Complex B2B Decisions
“58% of deals are lost to no decision,” warns Leslie Venetz . “Brand is the path of least resistance to revenue,” explains Kate DiLeo . “Treat the buyer’s journey as a playground,” advises Ashley Faus . “Less is more. Focus...
Remove Navigation Bars to Boost Conversions by 52%
If you make this well-intentioned mistake, it hurts your conversion rates. So remember to remove the nav bar from your landing pages. Conversions can increase by 52% according to new research by SubjectLine.com
Strategic Words Boost Brand Memory and Willingness to Pay
A mini ketchup bottle doesn’t offer much room for marketing. Nor does a tea bag. But Kraft Heinz and TEALEAVES do a lot with a few words. Do you see it? Heinz uses alliteration with the line: It has to...
Small Behavioral Tweaks Drive Massive Marketing ROI
“The culmination of enough small changes on their own can be transformational.” What strikes me about Will Guidara ’s words are how they apply both to hospitality and marketing. When you add behavioral science to your marketing creative, the incremental...
75 Words Max: Boost Email CTR by 37%
75. 75 words or fewer. Because if it looks too long, people won’t read it. Brain scientists call this the duration heuristic. People prefer things that are easy to skim and scan. So it’s no wonder that Jay Schwedelson and...
Behavioral Science Unlocks Proven Ways to Motivate Action
Psyched to do a book signing at SXSW today. 4:45 at the SX Bookstore at the Hilton (6th floor). Using Behavioral Science in Marketing reveals surprising, proven ways to motivate action. At an earlier SX signing, I had a brush...
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in...
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get...