Recent Posts
Social•Jan 14, 2026
Authentic Storytelling Beats AI for Customer Advocacy
I nearly barfed on the boat. Why did I tell American Marketing Association CEO Bennie F. Johnson this on his podcast?! To illustrate a point about storytelling. And emotion. And the type of authenticity AI cannot conjure. (Also the type of rabid customer advocacy brands dream about). Hear all the details on this episode of the Marketing / And podcast. Or read about them in my AMA Award-winning book, Using Behavioral Science in Marketing. Either way, you’ll find out how you can use proven, brain science backed tactics to increase engagement and response to your marketing messages… Easily. Ethically. And effectively.
By Nancy Harhut
Social•Jan 13, 2026
Formatting Numbers for Fluency Boosts Recall
Does something look off about this phone number? Or does something seem really right? Usually we see the last 7 digits break into a group of 3, followed by a group of 4. But here, they break into a group...
By Nancy Harhut
Social•Jan 11, 2026
Framing Your Words Determines Whether Customers Buy
Sometimes it’s not what you say, but how you say it. Or, as a brain scientist would would say, how you frame it. The words you choose can make the difference between someone liking your product or not. Someone agreeing...
By Nancy Harhut
Social•Jan 7, 2026
Delay January Emails for 30‑40% Higher Open Rates
Before you hit send on that new email campaign, consider this: The first 2 weeks of January are awful for email response. According to Jay Schwedelson , your open rates will be DOWN. But if you wait til mid to...
By Nancy Harhut
Social•Jan 3, 2026
Leverage Loss Aversion: People Fear Loss Twice As Much
New Year’s resolutions. Black Friday sales. Everyone’s doing it. And we don’t want to miss out. That’s one form of Loss Aversion. The truth is, we feel losses twice as powerfully as gains. So we are more motivated to avoid...
By Nancy Harhut
Social•Jan 1, 2026
Leverage the Fresh Start Effect for Immediate Success
Happy 2026! Today is a great day to harness what behavioral scientists call The Fresh Start Effect. “The fresh start effect works because it aligns with human psychology. This is about working with, rather than against, our basic tendencies. We...
By Nancy Harhut
Social•Dec 29, 2025
More Ads, Less Trust: Engagement No Longer Drives Sales
Context is just as important as content. In social media platforms jammed with ads, people’s resistance goes up. And sales go down. That is the finding of this 2025 study reported in the New Neuromarketing blog. “A large-scale meta-analysis by...
By Nancy Harhut
Social•Dec 28, 2025
Future‑Ready Insights: Marketing, Behaviour, Leadership Wrapped
15 minutes that’ll set you up for 2026 success? Right here. “We hosted conversations across marketing, behavioural science, leadership and the human side of growth. From these enriching discussions, we’re closing out the year with our very own Beginners Mind...
By Nancy Harhut
Social•Dec 12, 2025
Make Customers Earn Discounts to Boost Perceived Value
Ever “bake someone happy”? That’s what an Australian kitchen products retailer did with their Black Friday promotion. They ran an interactive, print-based promotion. Customers had to heat up a sheet of baking paper to make their special discounts appear. Kitchen...
By Nancy Harhut
Social•Dec 9, 2025
Free AI Marketing Conference to Jumpstart 2026 Growth
This Thursday!!! Get a jumpstart on 2026 with the FREE, online “AI and Marketing Conference.” Courtesy of Thryv , you’ll gain: ✅ Breakthrough AI tactics ✅ Next-level marketing strategies ✅ Proven methods to drive growth in 2026 I’m psyched to...
By Nancy Harhut
Social•Dec 6, 2025
Verification Emails Boost Winback Open Rates by 31%
Use email for winback? Try this tactic to increase your success. Send a “verification” email, such as Verify Your Status. According to SubjectLine.com , these subject lines to non-engaged segments can increase open rates by up to 31%.
By Nancy Harhut
Social•Dec 5, 2025
Four Essentials for Effective Design: Grid, Hierarchy, Color, Consistency
What makes good design? According to Nielsen Norman Group , you should pay attention to these 4 things. “Align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice.”...
By Nancy Harhut
Social•Dec 3, 2025
Avoid the Curse of Knowledge to Win Customers
“I can’t believe you don’t know that!” If you’re honest, you have thought that a time or two. (Even if you’ve announced “There are no stupid questions!) The truth is, we are so familiar with our products and services, we...
By Nancy Harhut