Nation’s Restaurant News

How Beyond Juicy Built a 51-Location Franchise Empire

Beyond Juicery and Eatery, founded by Mijo Alanis in 2005, has grown from a single Michigan juice bar to a 51‑location franchise spanning the Midwest and beyond. The interview traces the brand’s evolution, from early observations about unhealthy fast‑food options to the launch of a manufacturing facility and the decision to franchise in 2018 after establishing rigorous SOPs and training platforms. Key insights include the timing of the first store—three years before the national juice boom—rapid adoption of bottled cold‑pressed organic juices, and the strategic addition of a full‑service eatery to balance seasonal demand. Jasmine Miller, a former construction executive, now serves as CEO, applying low‑margin, high‑efficiency principles to streamline supply‑chain negotiations and maintain product quality despite rising ingredient costs. Notable moments highlight the company’s culture: Alanis’s mantra “do what others won’t so you can do what they can’t,” the pursuit of certified organic HPP juice, and the launch of limited‑time food items that keep the menu fresh. The partnership with Rising Stars Academy underscores a community‑focused growth strategy. The story illustrates how disciplined operational frameworks, brand differentiation through organic certification, and a flexible menu can fuel rapid franchise expansion in the competitive health‑food sector, offering a blueprint for entrepreneurs seeking scalable, health‑centric concepts.