Nir Eyal

Nir Eyal

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My new book BEYOND BELIEF is available for pre-order 📚 | Former Stanford lecturer helping you make sense of the science

Monthly Reflection: 6 Questions to Sharpen Focus
SocialMay 12, 2026

Monthly Reflection: 6 Questions to Sharpen Focus

The end of the month isn't just a date on the calendar. It's a chance to reflect and reset. Six questions worth asking yourself today: 1. What did I learn this month? 2. What am I proud of accomplishing? 3. How did I step...

By Nir Eyal
Break the Plateau by Challenging One Limiting Belief
SocialMay 11, 2026

Break the Plateau by Challenging One Limiting Belief

I spent 5 years researching why high achievers plateau at work. It's rarely a skills problem. It's usually a belief problem. Here are the usual suspects: → "I need more preparation." (Meanwhile, less-qualified people raise their hand.) → "Never show weakness." (Meanwhile, you lose real connection...

By Nir Eyal
Focus Beats Busyness: Master Ignoring Distractions for Success
SocialMay 10, 2026

Focus Beats Busyness: Master Ignoring Distractions for Success

1,200 times. That's how many times the average knowledge worker switches between tasks and apps each day, according to Harvard Business Review. And every single switch costs you. UC Irvine research shows it takes 23 minutes to fully regain focus after an...

By Nir Eyal
Schedule Rest Like Work to Protect Your Energy
SocialMay 9, 2026

Schedule Rest Like Work to Protect Your Energy

You don't have to earn your rest. You can just… take it. Summer has a funny way of reminding me of this. It feels like a natural reset button. But rest isn't a seasonal luxury. It's a year-round necessity. The key is making...

By Nir Eyal
Being Pleasant at Work Beats Talent for Opportunities
SocialMay 8, 2026

Being Pleasant at Work Beats Talent for Opportunities

One of the most underrated traits: being pleasant to work with. Most people assume success goes to the most talented person in the room. In practice, opportunities go to the people others trust, respect, and enjoy collaborating with. "Pleasant to work with"...

By Nir Eyal
Own Your Mistakes, Unlock Real Growth
SocialMay 5, 2026

Own Your Mistakes, Unlock Real Growth

This quote never fails to humble me. And I keep coming back to it for a reason. When something goes wrong again and again, the tempting move is to look outward: The deadline. The market. The team. The timing. At some point I have to ask:...

By Nir Eyal
Treat Failure as Data, Not Identity, to Accelerate Learning
SocialMay 1, 2026

Treat Failure as Data, Not Identity, to Accelerate Learning

"Fail fast", a mentor said when I was building my first company. "Huh?" I thought. What I didn’t understand then was this: “Fail fast” wasn’t advice about giving up. It was advice about learning faster. Most people don’t avoid failure. They avoid discovering they’re...

By Nir Eyal
Build Unstealable Advantage Through Unshakable Internal Beliefs
SocialApr 29, 2026

Build Unstealable Advantage Through Unshakable Internal Beliefs

The most durable advantages are the ones no one can confiscate. Titles can be taken. Markets can shift. Skills can get outdated. But the beliefs you build - about who you are, what you can learn, and how you respond under pressure - travel...

By Nir Eyal
Being Easy to Work With Unlocks Career Opportunities
SocialApr 27, 2026

Being Easy to Work With Unlocks Career Opportunities

99% of professionals overlook this skill: being pleasant to work with. Most people think career success comes from being the smartest person in the room. But.... people don’t just hire skills. They choose teammates they trust, respect, and enjoy collaborating with. “Easy to...

By Nir Eyal
Train Optimism in 10 Minutes, Live Longer
SocialApr 24, 2026

Train Optimism in 10 Minutes, Live Longer

Here's something that surprised me: Optimists don't just feel better. They live 11-15% longer. But here's the part that really matters: Optimism isn't something you're born with. It's trainable. The Best Possible Self exercise takes 10 minutes. It's been tested in dozens of...

By Nir Eyal
Embrace Awkward Beginnings to Unlock Exceptional Growth
SocialApr 22, 2026

Embrace Awkward Beginnings to Unlock Exceptional Growth

99% of people want to get better. 1% are willing to be bad first. That one mindset difference explains why some people grow quickly… and most stay stuck. We don’t avoid new beginnings because we lack skill. We avoid them because we don’t want to...

By Nir Eyal
Seeing Struggles Boosts Success: Normalize Failure
SocialApr 17, 2026

Seeing Struggles Boosts Success: Normalize Failure

The stats in this picture are not meant to discourage you. They’re meant to liberate you. Often, we only see the "survivors" (winners, successes) and ignore all the people who tried and didn't make it. This is called "survivor bias". This makes...

By Nir Eyal
Focus, Not Busyness, Is the Real Competitive Edge
SocialApr 16, 2026

Focus, Not Busyness, Is the Real Competitive Edge

This isn’t productivity. It’s cognitive chaos. Here's what many of us get wrong: We confuse motion with traction. Busyness with effectiveness. Opening tabs feels productive. Responding to urgent but not important emails feels productive. But, often, it’s just distraction in disguise. In the...

By Nir Eyal
Add “Yet” To Turn Limits Into Possibilities
SocialApr 13, 2026

Add “Yet” To Turn Limits Into Possibilities

“Yet” might just be my favourite word. Here are 3 reasons why: (1) "Yet" reframes failure as progress When you add "yet" to a statement, you’re saying that your current state is temporary and that improvement is not only possible...

By Nir Eyal
AI Chat Slows Down when Browser Tab Loses Focus
SocialApr 11, 2026

AI Chat Slows Down when Browser Tab Loses Focus

Does it feel like your AI slows its response if you leave the browser tab? Is this just me?

By Nir Eyal
Pitching Is a Trainable Skill, Not a Fixed Trait
SocialApr 10, 2026

Pitching Is a Trainable Skill, Not a Fixed Trait

Loved reading @dannyfontaine's book "Pitch: How to Captivate and Convince Any Audience". I used to be terrified of pitching. During my first book tour (for my first book, Hooked), I realized that every talk I gave about the book was...

By Nir Eyal
Notice Urges, Reset with Tiny Actions to Regain Focus
SocialApr 6, 2026

Notice Urges, Reset with Tiny Actions to Regain Focus

How to regain focus (Hint: The trick isn’t resisting distractions.) Most people think focus is about gritting your teeth OR finding the next productivity hack. But both approaches often make things worse. Why? Hacks create a constant chase for the “perfect system,” which turns...

By Nir Eyal
Train Optimism in 10 Minutes with Best‑Possible‑Self
SocialApr 4, 2026

Train Optimism in 10 Minutes with Best‑Possible‑Self

Optimism isn't something you're born with. It's trainable. This exercise shows you how: The Best Possible Self exercise takes 10 minutes. Used by psychologists worldwide. Proven in 29+ studies with nearly 3,000 participants. Here's how it works: 1️⃣ 𝗦𝘁𝗲𝗽 1: Set a timer for...

By Nir Eyal
Ask These 10 Questions to Design a Better Month
SocialMar 31, 2026

Ask These 10 Questions to Design a Better Month

10 questions I ask myself at the end of each month (to set up a better month ahead) 1️⃣ What did I do this month that actually mattered to me? 2️⃣ Where did my time go that I didn’t intend it to? 3️⃣ What...

By Nir Eyal
Focus on What You Can Control, Reduce Stress
SocialMar 26, 2026

Focus on What You Can Control, Reduce Stress

Many of us get stressed trying to control the uncontrollable. Here's the good news: Peace of mind doesn’t come from controlling everything. It comes from mastering the small circle of things you 𝘤𝘢𝘯 control: your beliefs, your mindset, your attention, your reactions. Your brain...

By Nir Eyal
Action Beats Overthinking: Ask If It Really Matters
SocialMar 24, 2026

Action Beats Overthinking: Ask If It Really Matters

Overthinking = Stuck in a mental maze. Here’s how to break the cycle: Step 1: Ask yourself: Am I replaying the same thought? 👉 If no, acknowledge it without judgment. Let it drift away. 👉 If yes, ask: Can I affect...

By Nir Eyal
Hypnosis Enables Awake Surgery, Redefining Pain Management
SocialMar 20, 2026

Hypnosis Enables Awake Surgery, Redefining Pain Management

This story made me rethink everything I knew about pain and performance: 56-year-old former derivatives executive Daniel Gisler arrived at a Swiss hospital for a procedure that typically demands full sedation. Gisler refused to be sedated. His only shield against pain...

By Nir Eyal
Your Age Is a Story, Not a Deadline
SocialMar 9, 2026

Your Age Is a Story, Not a Deadline

#1 reason stopping us from starting: Not (lack of) talent. But the story we tell ourselves. "I'm too old." "I'm too late." "I missed my window." I've heard every version of this limiting belief. And I've studied the psychology behind why we...

By Nir Eyal
Weekly Reflection: 10 Questions to Shape a Better Week
SocialFeb 28, 2026

Weekly Reflection: 10 Questions to Shape a Better Week

10 questions I ask myself at the end of each week (to set up a better week ahead) 1️⃣ What did I do this week that actually mattered to me? 2️⃣ Where did my time go that I didn’t intend it to? 3️⃣ What...

By Nir Eyal
Notice Urges, Reset Focus with Tiny Actions
SocialFeb 27, 2026

Notice Urges, Reset Focus with Tiny Actions

How to regain focus (Hint: The trick isn’t resisting distractions.) Most people think focus is about gritting your teeth or finding the next productivity hack. But both approaches often make things worse. Why? Hacks create a constant chase for the “perfect system,” which turns...

By Nir Eyal
Being Pleasant Beats Talent for Career Opportunities
SocialFeb 25, 2026

Being Pleasant Beats Talent for Career Opportunities

One of the most overlooked career skills: Being pleasant to work with. Many people assume success comes from being the most talented person in the room. In practice, opportunities go to people others trust, respect, and enjoy collaborating with. “Pleasant to work...

By Nir Eyal
We Overestimate Sharing: Science and Solutions Revealed
SocialFeb 24, 2026

We Overestimate Sharing: Science and Solutions Revealed

What if we systematically misjudge how much to share? A great new book by @proflesliejohn, titled "Revealing" unpacks the science behind that question — and what to do about it. Get it here: https://t.co/VzTPq1dtdj https://t.co/T9BNPA9Vre

By Nir Eyal