Nomiki Petrolla
Founder sharing build‑in‑public journey and community‑driven growth experiments.
If You Can't Talk to Customers, AI Won’t Help
I won’t become the business Claude AI influencer - because if yall can’t figure out how to talk to your customers, no AI can save you, your idea, or the product you built over the weekend
Keep a Live ICP Markdown File Updated Regularly
If you’re building a business and using Claude I highly recommend creating a living ICP MD file - add to it every couple weeks and refine it. Narrow is good, detail is gooder.
Launching Inclusive Book Club Around Emma Grede’s ‘Start with Yourself’
@sheila_pande and I are co-hosting the inaugural @theannaio book club on Emma Grede’s new book: Start with Yourself. While the internet is shitting on Emma for speaking her truth, we’re celebrating and learning from it. 💜 To keep it intentional there’s...
Accelerators Often Not Worth It; Consider Before Joining
I went thru an equity + capital focused accelerator and frankly, I’d advise most people not to do it. If you think an accelerator is a good fit for you , happy to answer questions from my perspective.
Silence and Therapy: My Path to Renewed Calm
It's been 2 weeks of me sort of dropping off the face of the planet, compartmentalizing, thinking, and enjoying the quiet. There is so much friggen noise out here and it caught up to me, so I just literally left...
Run a Claude Code Audit to Spot SEO Gaps
Claude Code tip for SEO- after it’s done have it run an audit on the work it completed , you’ll get a list of things to fix or improve.
SEO Needs Ongoing Updates, Not One‑Time Setup
Reminder that SEO is not a set it and forget it business operation. Update it periodically, monthly as the very least.
AI-Generated LinkedIn Comments Turn Users Off
I’ll see a post on LinkedIn I like and want to engage with and the I read all the AI generated comments from “experts” and I’m turned off and don’t comment. Anyone else do this? Why are yall yang bots...
Authentic, Thoughtful Posts Attract High‑level Engagement
The founder of a $1.6B company commented on my LinkedIn post because I gave my strong opinion on “Single til Series B” and set up time with me to talk shop. Stop using AI to write your posts that have...
AI Voice Assistant Handles Bug Fixes While
Just made a Claude skill that lets me remote in to my accounts via phone, assigns the issue to the Intern (our junior dev agent), update the fix and put to code review (agent) for testing in dev. Vacation won’t...
Prep Ahead to Lighten Mental Load During Family Time
I’m taking several days off to be with my family which means prepping a bunch of PRs for code review and push when we get back. It mean getting ~dozen emails tha go out each week organized and ready to...
Choosing Purpose Over Funding: Founder Aims $100M Exit
I jumped into the swamp of fundraising. I prepped so good that I had ~100 warm intros lined up ready to fire. And I decided it’s not what I want to do. Had a few calls to warm me up...
True Hustle: Mastery, Balance, and Unstoppable Resilience
I’m gonna win because on the weekends I’m taking care of my family of 6, cooking, cleaning, having fun, and waking on Monday morning still with 10/10 energy. The crazy thing about hustle is that it doesn’t come from just...
Not Everyone Thrives in Startup’s Fast‑Paced Culture
I had to let go a team member yesterday and it sucks but at the end of the day not everyone is fit for startup speed and life
Turn Every Business Touchpoint Into Strategic Data
Data is everything and every touch point on your business building is data you need to be paying attention to. Product, customers, investor calls, market info, competitors, it’s alllllll data What you do with it is what makes your business...