Nomiki Petrolla
Founder sharing build‑in‑public journey and community‑driven growth experiments.
Authentic, Thoughtful Posts Attract High‑level Engagement
The founder of a $1.6B company commented on my LinkedIn post because I gave my strong opinion on “Single til Series B” and set up time with me to talk shop. Stop using AI to write your posts that have zero flavor and write thoughtfully and intentionally about the topics you care about. It’s uncomfortable to share your POV but it’s worth it if you’re trying to build a business, nurture a community, and improve as a human.
AI Voice Assistant Handles Bug Fixes While
Just made a Claude skill that lets me remote in to my accounts via phone, assigns the issue to the Intern (our junior dev agent), update the fix and put to code review (agent) for testing in dev. Vacation won’t...
Prep Ahead to Lighten Mental Load During Family Time
I’m taking several days off to be with my family which means prepping a bunch of PRs for code review and push when we get back. It mean getting ~dozen emails tha go out each week organized and ready to...
Choosing Purpose Over Funding: Founder Aims $100M Exit
I jumped into the swamp of fundraising. I prepped so good that I had ~100 warm intros lined up ready to fire. And I decided it’s not what I want to do. Had a few calls to warm me up...
True Hustle: Mastery, Balance, and Unstoppable Resilience
I’m gonna win because on the weekends I’m taking care of my family of 6, cooking, cleaning, having fun, and waking on Monday morning still with 10/10 energy. The crazy thing about hustle is that it doesn’t come from just...
Not Everyone Thrives in Startup’s Fast‑Paced Culture
I had to let go a team member yesterday and it sucks but at the end of the day not everyone is fit for startup speed and life
Turn Every Business Touchpoint Into Strategic Data
Data is everything and every touch point on your business building is data you need to be paying attention to. Product, customers, investor calls, market info, competitors, it’s alllllll data What you do with it is what makes your business...
Turn Sales Audit Emails Into Instant AI-Driven Fixes
My favorite hack is when a company emails me with a pitch “hey we ran this audit and found XYZ, we can help you by ” And I screenshot into Claude code, sit down and have a talk about how we...
Customer Ready to Buy Fuels Entrepreneurial Vision
Had a customer in my inbox today “Please send me the link to sign up, I’m sold already. and I hope if you’re offering any add ons, I will also be privy to those.” Literally what dreams are made of as...
Women Founders Secure $1M Boost, Defying Odds
Theanna founder just posted her investor went from $100k to $1M investment and I am actually crying I’m so happy for her. WOMEN BUILDING TECH AND FUCKING DEFYING THE ODDS
Don’t Build in a Vacuum: Engage Customers Early
Beware of the Claude code trap Building your masterpiece into an abyss and not talking or selling to customers
Empowering Women Founders with AI Training Sessions
We’re so glad that @claudeai gave the government the middle finger that we’re bringing in our partner and AI engineer, Kyle Cupples, to teach all @theannaio founders how to get started. Education is step 1. We’ll be doing 4 sessions...
First-Year SaaS Success: 5 Essential Lessons Learned
I created a 6-figure SaaS in my first year hitting $200K ARR. And I've learned more about myself in 12 months than I have ever in my career. 5 lessons I wish someone told me before I started.
Celebrating My First $200k ARR Milestone
Claude code and Theanna launched days apart last year. Claude code hit $2.5B ARR in one year. I just hit $200k ARR today. No comparison but tons of emotions today: proud, relieved, excited, tired, stressed, ready.
Non‑technical Founder Slashes UI Build Time with Claude Code
I don't write code. But I build every screen that our users touch on Theanna. I'm a non-technical founder using Claude Code to build frontend and it has cut our dev time from 2 weeks to 2 days. Here's my exact process (steal...
Transparent Business Blueprint: Numbers, Tests, and Growth
Started writing: Building Theanna Will be dropping all the details of running a business including NUMBERS. I’m not just telling stories, I’m going to write about tests I’ve run, money spent, money lost, conversion metrics, churn, MRR growth everything. I always wanted...
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
Low Builder Turnout Threatens Startup Weekend Women Event
I’m sad - I’ve been working so hard on startup weekend women here in columbus Ohio and because we have such a low amount of builders we might have to reschedule or cancel. I’ve never experienced this with an event...
Rebuild, Learn, Automate: Speed Up Your Impact
I spent an entire day getting my website rebuilt from scratch so I can get off Webflow to move 10x faster with 100x impact. My goal is to build Theanna as a machine and in order to do that I...
Solo Founder’s Transparent Journey to $1M by Year-End
I’m turning my monthly investor updates into a blog - full transparency of running a business as a solo founder trying to hit $1M by EOY. I’ll share every experiment, every win, loss, MRR, burn, etc. I don’t know everything...
AI Cuts Months of Design Work to Hours
1.5 years ago, I spent an entire month designing Theanna from idea to... design. (just design) Last night, I used Claude Code to design and implement a front end for a brand new feature, generate Linear tickets, and assigned to a...
Prep Claude Once, Let It Code All Day
Hi, so Claude code is crazy. I’m on calls all day so I prepped Claude with all the things I need it to do. It’s literally building for me while I do CEO work. The prep time took about an...