Many enterprises tell me: “Our go-to chatbot is Copilot.” And then… they barely use it. Here’s the gap I see over and over again 👇 Marketers and sales professionals have Copilot—but don’t know how to use it effectively inside the Microsoft ecosystem. A few real questions I cover in my Copilot training: 🔸 When should you use Copilot on the web vs. Copilot inside Microsoft 365 apps? 🔸 How do you actually analyze data in Excel with Copilot (beyond “summarize this”)? 🔸 How do you upload multiple files and create a Notebook so Copilot can analyze everything at once and recommend next steps? 🔸 Why does PowerPoint sometimes “not work” the way you expect—and when does your company need to adjust the master template? 🔸 How can teams collaborate more effectively using Loop? (Yes, I love Loop - and most teams are underusing it.) Knowing how to use ChatGPT or Claude is great. But if your organization runs on Microsoft 365, Copilot is where the real productivity gains happen—if you know how to use it properly. That’s why I run Copilot training specifically for sales and marketing teams: 🔸 Enterprise-safe 🔸 Built around your workflows 🔸 Use cases tied to GTM, content, prospecting, reporting, and collaboration 🔸 Practical prompts you can use immediately If it’s time to upskill your team and actually get ROI from Copilot, let’s talk. 👉 Schedule a call with me https://lnkd.in/efjaqMNW and let’s tailor a Copilot training that works for your environment. #CopilotTraining #AITraining #marketing #AImarketing #Enterprise
AI can write faster, cleaner, and at scale — but it can’t feel. It doesn’t know your customers, their pain points, or what truly moves them. Storytelling is what transforms data into emotion, features into solutions, and audiences into believers. When you combine...
It was great speaking with Amy Gabriel about how to build an actionable marketing plan by embracing the power of AI. It’s not about letting AI take over - it's about becoming smarter and more sophisticated in how you use...
AI is shaking up the marketing world by changing how we think, plan, and get things done. In 2025, I incorporated AI into all my keynotes and workshops, emphasizing its critical role in crafting actionable marketing strategies and boosting sales. Looking...
January always gives me just enough quiet to think, right before the calendar fills up and momentum takes over. This year, I’ve been asking myself one simple question: What do I want to do differently in 2026? Not bigger. ...
Finding the right keynote speaker for your next corporate event can often feel like searching for a needle in a haystack, especially with the myriad of options available. You want a compelling speaker who can inspire your audience to embrace...
The best way to learn AI? Get yourself an AI buddy. 😊 Mark Hinkle and I met up last Saturday, had such a great time… we did it again this Saturday. I’ve been using Gemini for Gmail, and Mark asked,...
In 2023 and 2024, I wrote a fictional novel that never got published. But the process taught me so much (I mean so much) about storytelling—especially story setup, drama, suspense and more. I’ve since infused those lessons into B2B marketing,...
Creating an effective virtual presentation is essential for modern B2B marketers. To deliver a compelling performance despite challenges like short attention spans and unstable WiFi, focus on the elements you can control, whether you're using Zoom, Microsoft Teams, or WebEx:...
I picked up a ton of powerful tips and new techniques at the AI GTM workshop hosted by Greg Boone , Marc Sirkin , and Mark Hinkle . 🧠 A few standout lessons and reminders: ✔️ Add clear constraints to...
What a wonderful surprise from Sourabh Kothari at Lead2Pipeline . Sourabh: Pam, we’re hosting a private dinner for 50 cybersecurity marketing leaders in Austin. Can you sign and personalize 50 books for them? Me: Absolutely. (It was Wednesday night when...
Whether you're a seasoned manager or just stepping into leadership, these 5 skills are non-negotiable. I’ve coached many marketers and led teams myself as a senior leader, and these are the traits that truly move the needle for strategic growth...
If your sales team isn’t using your content, this post is for you. Creating content, dumping it in a folder, and handing it over won’t cut it. Here’s how to truly enable sales and help them close deals faster: ✔️...
It was great speaking with Dorien Morin-van Dam about AI, sales enablement, and modern marketing. I shared practical, step-by-step tips on collaborating with sales teams and using AI effectively in marketing. Take a listen while you work! 🤩 #B2BMarketing #salesenablement...
ShowPro is one of my top events to speak at during the autumn season. Each year, I find myself impressed by the exceptional efforts of MHI: The Association That Makes Supply Chains Work in supporting both exhibitors and event managers....
If you want to move your whole team forward, training matters more than the tools you deploy. When it comes to AI, the right training can make all the difference. Consider: - Legal Training - IT & Procurement Training -...
Have you ever wondered why so many companies struggle to align their sales and marketing teams? The misalignment often stems from the different mindsets that each team brings to the table. Marketing typically zeroes in on the top of the...