Patrick Crakes

Patrick Crakes

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Sports media strategy consultant and former Fox Sports exec; frequent analysis on rights economics, RSNs, and streaming models.

Pooling Media Rights Won’t Create Value, Only Share Existing
SocialMay 28, 2026

Pooling Media Rights Won’t Create Value, Only Share Existing

Pooling media rights is not going to grow them in the way proponents think. Most of the proposed aggregate pool has little to no value. We know that because they have little to no value today when not pooled…As such,...

By Patrick Crakes
PE Capital Floods College Sports, Outpacing Demand
SocialMay 9, 2026

PE Capital Floods College Sports, Outpacing Demand

Counter to the narrative, it would appear that as of this moment, the supply of Private Equity capital in the college sports space far exceeds the demand…

By Patrick Crakes
Rebundling Is Key to Recovering Pay‑TV Losses
SocialMay 1, 2026

Rebundling Is Key to Recovering Pay‑TV Losses

Consolidation and rebundling are the only way I gain some fraction of what lost via the attrition of Pay TV over the past 15 years…Big questions is just how much can be stabilized and regained? Just getting started...

By Patrick Crakes
NHL/NBA Lag Far Behind MLB's Streaming Revenue
SocialMay 1, 2026

NHL/NBA Lag Far Behind MLB's Streaming Revenue

Those numbers are lower than what MLB teams are getting right now with PayTV and DTC streaming. I’m confused why the NHL and NBA wouldn’t just copy what MLB has done…Also, no one, and I mean no one, is doing...

By Patrick Crakes
Losing PayTV Bundle Cuts Access to Crucial Revenue Data
SocialApr 28, 2026

Losing PayTV Bundle Cuts Access to Crucial Revenue Data

Fan connection and positive financial indicators are super-de-duper and all but it doesn’t help you get within 100 light years of the $113M laid in plan…And it never will regardless of what’s being said. There’s no happy face...

By Patrick Crakes
Peacock Needs Profitability; Netflix Churn Threatens Valuation
SocialApr 28, 2026

Peacock Needs Profitability; Netflix Churn Threatens Valuation

For sure but the real question for Peacock is can it ever make a meaningful margin as at some point streaming has to at the very least replace at some of the declining economics from PayTV. Regarding Netflix, if...

By Patrick Crakes
Streaming Can't Replace PayTV; Consolidation Wave Begins
SocialApr 28, 2026

Streaming Can't Replace PayTV; Consolidation Wave Begins

As I’ve been saying, long form streaming is a not great mature business with only one entity able to make meaningful NOI. In aggregate, streaming cannot replace the current economics from the in-secular decline PayTV bundle of today let...

By Patrick Crakes
Methodology Changes Inflate Nielsen Ratings; Full-Year Data Pending
SocialApr 28, 2026

Methodology Changes Inflate Nielsen Ratings; Full-Year Data Pending

Yeah. And keep in mind, some of those viewing increases are driven by folks who were always watching and have just within the past two years been measured thanks to strategic methodological changes in Nielsen’s viewing currency…And come this fall...

By Patrick Crakes
Streaming Silos Increase Friction in Content Discovery
SocialApr 15, 2026

Streaming Silos Increase Friction in Content Discovery

Look, organic content discovery was and remains a simpler process with the Pay TV bundle echo system (including Broadcast TV) which is its own viewing silo that features a simple channel based content discovery system. Adding streaming platforms that are...

By Patrick Crakes
Thunder's Local TV Rights Far Below $16.6M Benchmark
SocialApr 15, 2026

Thunder's Local TV Rights Far Below $16.6M Benchmark

Hard to see how the Thunder come close to that (pretty low) local rights figure from FDSN via local broadcast TV….

By Patrick Crakes
Limited Inventory Hints at an Upcoming 18th Game
SocialApr 14, 2026

Limited Inventory Hints at an Upcoming 18th Game

Well, yeah and good point…But there’s just enough inventory room to push it so expect an 18th game, eventually….

By Patrick Crakes
Locking NFL Rights Now Fuels Future Media Consolidation
SocialApr 9, 2026

Locking NFL Rights Now Fuels Future Media Consolidation

lol…Here, let me help: Having NFL rights unquestionably locked down will be a strategic asset as the industry proceeds towards future media consolidation, which is coming for everyone, eventually…

By Patrick Crakes
Tier‑2 Sports Must Leverage New Non‑Rights Video Revenue
SocialApr 9, 2026

Tier‑2 Sports Must Leverage New Non‑Rights Video Revenue

Even though the sports media rights pie will almost certainly grow over the next decade the tippy-top of Tier 1 sports (such as the @NFL) are going consume most of that growth. That means Tier 2 and 3...

By Patrick Crakes
Re‑bundling Long‑form Video to Combat Cheap Short‑form Rise
SocialApr 9, 2026

Re‑bundling Long‑form Video to Combat Cheap Short‑form Rise

Re-bundling is picking up speed (although there's a long way to go) as connecting high cost low margin long form video to low cost high margin services is part of the solution...Strategic question is will re-bundling & consolidation be enough...

By Patrick Crakes