Rich Greenfield

Rich Greenfield

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LightShed Partners media/tech analyst; deep analysis of streaming economics, TV bundles, and M&A dynamics.

Warner Bros Buyers Reg
SocialMar 19, 2026

Warner Bros Buyers Reg

Everyone Who Buys Warner Bros Regrets It, Why Does Paramount Believe it Can Succeed? $PSKY $WBD thanks for having me on @reckless @DecoderPod https://t.co/Tr5j2627y7

By Rich Greenfield
RDDT Poised to Become a Top AI Winner
SocialMar 19, 2026

RDDT Poised to Become a Top AI Winner

We have said and we will say it AGAIN $RDDT is going to be one fo the biggest AI winners

By Rich Greenfield
Analyst Urges Disney to Ditch Linear TV Distraction
SocialMar 18, 2026

Analyst Urges Disney to Ditch Linear TV Distraction

"We view linear TV as a distraction for D'Amaro and not where we, nor investors, want to see Disney allocating capital and resources," Greenfield wrote. Media analyst Rich Greenfield of Lightshed Partners, who for years implored Disney to get out of...

By Rich Greenfield
TradeDesk Likened to Ryanair, Charging for Every Breath
SocialMar 18, 2026

TradeDesk Likened to Ryanair, Charging for Every Breath

"TradeDesk is the Ryanair of the programmatic world, won't be long before they charge you for breathing next to someone logged into Kokai" $TTD as seen on @Reddit 🤣🤣🤣

By Rich Greenfield
Oscar Viewership Has Halved in Three Decades
SocialMar 18, 2026

Oscar Viewership Has Halved in Three Decades

Amazing how many people are triggered by my dumping on Oscar ratings yet this viewership chart says it all 1996 - 45 million 2006 - 36 million 2016 - 34 million 2026 - 18 million

By Rich Greenfield
Three Bold Moves Needed to Revive Disney Stock
SocialMar 17, 2026

Three Bold Moves Needed to Revive Disney Stock

Will Disney CEO Josh D'Amaro Do What Iger and Chapek Would Not? $DIS We believe there are three bold moves that D’Amaro must make to reinvigorate Disney’s lackluster stock price performance over the past decade… https://t.co/caZGmSaw6j

By Rich Greenfield
Own the TV OS, Control the Consumer Journey
SocialMar 17, 2026

Own the TV OS, Control the Consumer Journey

"there is tremendous power in owning a consumer’s journey from the moment he or she powers up the TV, to the content that’s displayed, to what they end up watching." “If I were David Ellison, I would have bought Roku,” Greenfield...

By Rich Greenfield
Disney Appoints Ex‑Google Product Chief to Lead Streaming
SocialMar 17, 2026

Disney Appoints Ex‑Google Product Chief to Lead Streaming

🔥 The most interesting/exciting part of Disney's leadership reorg that is not getting talked about is that former Google/YouTube chief product officer Adam Smith has been elevated to co-head of Disney's DTC businesses. Placing a tech/product person, without legacy...

By Rich Greenfield
NFL Rights Deal $1B More for 2033 Certainty
SocialMar 17, 2026

NFL Rights Deal $1B More for 2033 Certainty

What's $1 Billion More, if NFL Certainty Through 2033 is of Paramount Importance? Ultimately, each NFL media rights partner will have to decide whether they can envision life without the NFL beginning in 2030 (TLDR: doubt it) https://t.co/sBcrU0H3Og

By Rich Greenfield
Age‑prediction Flaw Mislabels 12% of Minors as Adults
SocialMar 17, 2026

Age‑prediction Flaw Mislabels 12% of Minors as Adults

🚨 That age prediction error rate sounds a tad problematic doesn’t it?? “One issue the company is tackling: its new age-prediction system aimed at keeping minors from having adult-themed chats was at one point misclassifying minors as adults about 12% of...

By Rich Greenfield
Snap Leverages Nvidia to Slash Google Cloud Costs
SocialMar 16, 2026

Snap Leverages Nvidia to Slash Google Cloud Costs

$SNAP shoutout at #GTC from Jensen on-stage for utilizing @nvidia to bring down Google Cloud costs https://t.co/HkgyO7MNW3

By Rich Greenfield
Oscars Ignore 20-Year Box Office Decline Trend
SocialMar 16, 2026

Oscars Ignore 20-Year Box Office Decline Trend

😱😱 The Hollywood Horror story that nobody talked about at the #oscars last night Year-to-date box office through mid-march last 20 years... https://t.co/pbmX0QAaT4

By Rich Greenfield
Iger's Final Exit Highlights Legacy Media Struggles
SocialMar 16, 2026

Iger's Final Exit Highlights Legacy Media Struggles

Disney announced Bob Iger's return to the CEO seat on November 21, 2022 and $DIS shares closed that day at $97.58. Iger is set to leave the Disney CEO seat for the last time this Wednesday. Legacy media is hard... https://t.co/sKLyHF0iVo

By Rich Greenfield
Trump Claims Paramount-Discovery Merger Already Finalized
SocialMar 16, 2026

Trump Claims Paramount-Discovery Merger Already Finalized

Looks like Trump already views Paramount's acquisition of Warner Bros Discovery as a done deal based on this infographic he shared on Truth Social https://t.co/xUKYoMv9hq

By Rich Greenfield
Oscars' Biggest Buzz: Streaming Film's Song Outshines Theaters
SocialMar 16, 2026

Oscars' Biggest Buzz: Streaming Film's Song Outshines Theaters

Ironic that most engaging crowd moment of the #oscars was for a song from a film made for streaming, not theaters #Golden @netflix https://t.co/2xkCMrlucy

By Rich Greenfield
CNBC Predicts Major Revenue Hikes for NFL Broadcasters
SocialMar 13, 2026

CNBC Predicts Major Revenue Hikes for NFL Broadcasters

🚨🏈 CNBC reporting BIG increases coming to existing NFL broadcasters as we talked about last week on The LightShed Podcast https://t.co/xVYAmLvGDq

By Rich Greenfield
Ellison and Paramount's Decisive Move Reveals Winning Strategy
SocialMar 11, 2026

Ellison and Paramount's Decisive Move Reveals Winning Strategy

The one BIG move that will tell us if Ellison and Paramount are playing to win. $PSKY $WBD $AMZN The LightShed Podcast, Ep. 304. With @BrandoLightShed and @WaltLightShed https://t.co/YJZW8CaF1O

By Rich Greenfield
Paramount Aims to Challenge Netflix as Daily Streaming Hub
SocialMar 11, 2026

Paramount Aims to Challenge Netflix as Daily Streaming Hub

Game of Streams: David Ellison's Plan to Compete with Netflix called Paramount+HBO Paramount wants to be more than a survivor in the streaming wars. It believes it can catapult itself into a daily use streaming platform that can compete head-on...

By Rich Greenfield
David Ellison Shows Success Where Others Failed
SocialMar 10, 2026

David Ellison Shows Success Where Others Failed

David Ellison is out prove he can succeed where others have failed $PSKY $WBD The LightShed Podcast, Ep. 304. With @BrandoLightShed and @WaltLightShed https://t.co/Bs2ZMjBSA8

By Rich Greenfield
Roku to Disclose Platform Revenue Segments for First Time
SocialMar 10, 2026

Roku to Disclose Platform Revenue Segments for First Time

⚡️ Roku to Breakout Platform Revenue for the 1st Time Ever ⚡️ Investors have been asking @Roku to breakout the components of platform revenue for as long as we can remember. Earlier today, at an investor conference, $ROKU CFO, Dan Jedda,...

By Rich Greenfield
2026 Box Office 27% Lower, Attendance Drops Over 50%
SocialMar 10, 2026

2026 Box Office 27% Lower, Attendance Drops Over 50%

2026 box office is 27% below pre-pandemic 2019 with attendence (butts in seats) down well over 50% https://t.co/Ad0ElorHUv

By Rich Greenfield
Netflix Leverages AI to Accelerate Content Production
SocialMar 6, 2026

Netflix Leverages AI to Accelerate Content Production

⚡️ Netflix Will Use AI to Increase the Velocity of Content Creation ⚡️ $NFLX @netflix released a short five minute explainer video with InterPositive founder and actor Ben Affleck, Netflix Chief Content Officer Bela Bajaria, and Netflix Chief Product and...

By Rich Greenfield
Spotify Launches Premium AI Tier, Becoming 2026 AI Winner
SocialMar 6, 2026

Spotify Launches Premium AI Tier, Becoming 2026 AI Winner

⚡️ Premium-Priced AI Tier Coming to @Spotify ⚡️ $SPOT Spotify will transform from AI loser to AI winner over the course of 2026 https://t.co/DgqxhetIEf

By Rich Greenfield
Discounting Won’t Drive Growth; Disney+ Needs New Content
SocialMar 6, 2026

Discounting Won’t Drive Growth; Disney+ Needs New Content

Discounting is NOT a growth strategy @DisneyPlus and @hulu are starved for fresh content $DIS https://t.co/gVtGO3UCZZ

By Rich Greenfield
Paramount+ Falls Short on Content and Technology
SocialMar 6, 2026

Paramount+ Falls Short on Content and Technology

"Nobody wakes up in the morning and goes, 'Oh, let me go see what's on @paramountplus' the way they check out what's on @YouTube or what's on @netflix," Greenfield said. "I think he is, directionally, spot-on," said media analyst Rich Greenfield...

By Rich Greenfield
NFL's Free Over‑Air Access Sparks Broadcast TV Backlash
SocialMar 4, 2026

NFL's Free Over‑Air Access Sparks Broadcast TV Backlash

Why is the @NFL, the Most Broadcast Friendly League, Under Attack by Broadcast TV Advocates? "the overwhelming majority of NFL games ARE ON broadcast and, more importantly, EVERY single NFL game is available over-the-air in each team’s local market [for free]" $CMCSA...

By Rich Greenfield
Trade Desk Faces Growing Threat From Amazon
SocialMar 4, 2026

Trade Desk Faces Growing Threat From Amazon

If Trade Desk has not felt rising competition yet, just wait. $TTD $AMZN The LightShed Podcast, Ep. 303. With @BrandoLightShed and @WaltLightShed https://t.co/CI8LQ71sUY

By Rich Greenfield
NFL Boosts Rights Revenue Without Dropping Current Partners
SocialMar 3, 2026

NFL Boosts Rights Revenue Without Dropping Current Partners

The NFL will generate more money from its rights, without replacing existing partners. $FOXA $PSKY $DIS $CMCSA $AMZN The LightShed Podcast, Ep. 303. With @BrandoLightShed and @WaltLightShed https://t.co/87a3KpxJEZ

By Rich Greenfield
Legacy Streamers Stuck on Repackaged Old Content
SocialMar 3, 2026

Legacy Streamers Stuck on Repackaged Old Content

This is the problem with all legacy media streaming services - will be fascinating to see if David Ellison & team can change this narrative at $PSKY

By Rich Greenfield
Paramount Poised to Outshine Warner Bros Discovery
SocialMar 2, 2026

Paramount Poised to Outshine Warner Bros Discovery

Tale of Two Slide: Can Paramount Suceeed where Warner Bros Discovery Failed? Today: (Top) — $PSKY + $WBD 2021: (Bottom) — WarnerMedia+Discovery https://t.co/qQblRU5byq https://t.co/nR1QFgHVJU

By Rich Greenfield
Rare Asset May Not Return Soon, Says Sarandos
SocialMar 2, 2026

Rare Asset May Not Return Soon, Says Sarandos

💯 Priceless quote from Ted Sarandos ending his post-mortem interview with @Lucas_Shaw Lucas: "If you feel like this is a rare asset, that also means that an asset like this may not come up again anytime soon, right?" Ted: "Possibly. Or...

By Rich Greenfield
Paramount's UFC Deal Returns Fights to HBO
SocialMar 2, 2026

Paramount's UFC Deal Returns Fights to HBO

Paramount boss David Ellison confirms their @ufc agreement enables them to put fights on @HBO, sorta brings HBO back to its fighting roots @BrandoLightShed $PSKY $WBD https://t.co/Dph8xQXjcP

By Rich Greenfield
Anderson Cooper Quits 60 Minutes, Then Returns to Same Team
SocialFeb 27, 2026

Anderson Cooper Quits 60 Minutes, Then Returns to Same Team

So @andersoncooper quits 60 minutes over dissatisfaction with new ownership and now works for the same team again https://t.co/pyHkrAMNUP

By Rich Greenfield
FCC Chair Warns on Sports Shift, May Sue Network
SocialFeb 26, 2026

FCC Chair Warns on Sports Shift, May Sue Network

FCC Chair Unfiltered: Protecting Local News, Sports on Broadcast TV and May Sue a Network @BrendanCarrFCC did not hold back in a wide-ranging, must-watch conversation with @semaforben yesterday. The interview came shortly after Carr issued an FCC Public Notice seeking...

By Rich Greenfield
CEO Remains Bullish as Shares Plunge 70%
SocialFeb 25, 2026

CEO Remains Bullish as Shares Plunge 70%

"The best days of @TheTradeDesk are ahead of us. I want to thank our employees, our clients, and our Partners for their trust and support throughout 2025. I am as confident as I have ever been in the opportunity in...

By Rich Greenfield
Will Netflix Counter Paramount’s Potential Walk‑Away Offer?
SocialFeb 24, 2026

Will Netflix Counter Paramount’s Potential Walk‑Away Offer?

⚡️ Would Netflix Be Attacking Paramount’s Backers if They Were About to Walk Away? ⚡️ Everyone is asking us the same question: will @Netflix match if the @wbd Board determines @Paramount’s “revised proposal” from earlier today is a “Company Superior...

By Rich Greenfield
YouTube Joins TV Giants, Yet Critics Dismiss Competition
SocialFeb 24, 2026

YouTube Joins TV Giants, Yet Critics Dismiss Competition

State of the Union Tonight airing on ABC, CBS, NBC, FOX, CNN, Fox News, MS Now & YouTube and yet people still say YouTube does not compete with TV...

By Rich Greenfield
Netflix Vs. Paramount: The Ongoing War for Warner Bros Discovery
SocialFeb 23, 2026

Netflix Vs. Paramount: The Ongoing War for Warner Bros Discovery

Coming up on @SquawkCNBC talking neverending battle for $WBD btwn $NFLX and $PSKY with @andrewrsorkin @BeckyQuick @JoeSquawk

By Rich Greenfield
Ellison Should Pause Warner Bros Gamble Now
SocialFeb 18, 2026

Ellison Should Pause Warner Bros Gamble Now

Maverick, Don't Do It: Ellison's Warner Bros. Gamble Is a Mission He Should Abandon (For Now...) $PSKY $WBD $NFLX https://t.co/EkRaklKyol

By Rich Greenfield
Paramount Must Exceed $35 to Secure WBD Acquisition
SocialFeb 17, 2026

Paramount Must Exceed $35 to Secure WBD Acquisition

Why Paramount needs to bid north of $35 to win Warner Bros. Discovery $WBD $PSKY $NFLX The LightShed Podcast, Ep. 301. With @BrandoLightShed and @WaltLightShed https://t.co/x9YASRJ98h

By Rich Greenfield
YouTube TV $65 Sports Bundle Could Accelerate Cord‑Shaving
SocialFeb 9, 2026

YouTube TV $65 Sports Bundle Could Accelerate Cord‑Shaving

⚡️ $65 YouTube TV Sports Bundle Set to Accelerate Cord-Shaving ⚡️ $GOOGL Over the last few months, investors have started to question whether multichannel video industry sub losses are starting to bottom out, particularly as...

By Rich Greenfield