Rich Greenfield

Rich Greenfield

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LightShed Partners media/tech analyst; deep analysis of streaming economics, TV bundles, and M&A dynamics.

Ellison and Paramount's Decisive Move Reveals Winning Strategy
Social•Mar 11, 2026

Ellison and Paramount's Decisive Move Reveals Winning Strategy

The one BIG move that will tell us if Ellison and Paramount are playing to win. $PSKY $WBD $AMZN The LightShed Podcast, Ep. 304. With @BrandoLightShed and @WaltLightShed https://t.co/YJZW8CaF1O

By Rich Greenfield
Paramount Aims to Challenge Netflix as Daily Streaming Hub
Social•Mar 11, 2026

Paramount Aims to Challenge Netflix as Daily Streaming Hub

Game of Streams: David Ellison's Plan to Compete with Netflix called Paramount+HBO Paramount wants to be more than a survivor in the streaming wars. It believes it can catapult itself into a daily use streaming platform that can compete head-on...

By Rich Greenfield
David Ellison Shows Success Where Others Failed
Social•Mar 10, 2026

David Ellison Shows Success Where Others Failed

David Ellison is out prove he can succeed where others have failed $PSKY $WBD The LightShed Podcast, Ep. 304. With @BrandoLightShed and @WaltLightShed https://t.co/Bs2ZMjBSA8

By Rich Greenfield
Roku to Disclose Platform Revenue Segments for First Time
Social•Mar 10, 2026

Roku to Disclose Platform Revenue Segments for First Time

⚡️ Roku to Breakout Platform Revenue for the 1st Time Ever ⚡️ Investors have been asking @Roku to breakout the components of platform revenue for as long as we can remember. Earlier today, at an investor conference, $ROKU CFO, Dan Jedda,...

By Rich Greenfield
2026 Box Office 27% Lower, Attendance Drops Over 50%
Social•Mar 10, 2026

2026 Box Office 27% Lower, Attendance Drops Over 50%

2026 box office is 27% below pre-pandemic 2019 with attendence (butts in seats) down well over 50% https://t.co/Ad0ElorHUv

By Rich Greenfield
Netflix Leverages AI to Accelerate Content Production
Social•Mar 6, 2026

Netflix Leverages AI to Accelerate Content Production

⚡️ Netflix Will Use AI to Increase the Velocity of Content Creation ⚡️ $NFLX @netflix released a short five minute explainer video with InterPositive founder and actor Ben Affleck, Netflix Chief Content Officer Bela Bajaria, and Netflix Chief Product and...

By Rich Greenfield
Spotify Launches Premium AI Tier, Becoming 2026 AI Winner
Social•Mar 6, 2026

Spotify Launches Premium AI Tier, Becoming 2026 AI Winner

⚡️ Premium-Priced AI Tier Coming to @Spotify ⚡️ $SPOT Spotify will transform from AI loser to AI winner over the course of 2026 https://t.co/DgqxhetIEf

By Rich Greenfield
Discounting Won’t Drive Growth; Disney+ Needs New Content
Social•Mar 6, 2026

Discounting Won’t Drive Growth; Disney+ Needs New Content

Discounting is NOT a growth strategy @DisneyPlus and @hulu are starved for fresh content $DIS https://t.co/gVtGO3UCZZ

By Rich Greenfield
Paramount+ Falls Short on Content and Technology
Social•Mar 6, 2026

Paramount+ Falls Short on Content and Technology

"Nobody wakes up in the morning and goes, 'Oh, let me go see what's on @paramountplus' the way they check out what's on @YouTube or what's on @netflix," Greenfield said. "I think he is, directionally, spot-on," said media analyst Rich Greenfield...

By Rich Greenfield
NFL's Free Over‑Air Access Sparks Broadcast TV Backlash
Social•Mar 4, 2026

NFL's Free Over‑Air Access Sparks Broadcast TV Backlash

Why is the @NFL, the Most Broadcast Friendly League, Under Attack by Broadcast TV Advocates? "the overwhelming majority of NFL games ARE ON broadcast and, more importantly, EVERY single NFL game is available over-the-air in each team’s local market [for free]" $CMCSA...

By Rich Greenfield
Trade Desk Faces Growing Threat From Amazon
Social•Mar 4, 2026

Trade Desk Faces Growing Threat From Amazon

If Trade Desk has not felt rising competition yet, just wait. $TTD $AMZN The LightShed Podcast, Ep. 303. With @BrandoLightShed and @WaltLightShed https://t.co/CI8LQ71sUY

By Rich Greenfield
NFL Boosts Rights Revenue Without Dropping Current Partners
Social•Mar 3, 2026

NFL Boosts Rights Revenue Without Dropping Current Partners

The NFL will generate more money from its rights, without replacing existing partners. $FOXA $PSKY $DIS $CMCSA $AMZN The LightShed Podcast, Ep. 303. With @BrandoLightShed and @WaltLightShed https://t.co/87a3KpxJEZ

By Rich Greenfield
Legacy Streamers Stuck on Repackaged Old Content
Social•Mar 3, 2026

Legacy Streamers Stuck on Repackaged Old Content

This is the problem with all legacy media streaming services - will be fascinating to see if David Ellison & team can change this narrative at $PSKY

By Rich Greenfield
Paramount Poised to Outshine Warner Bros Discovery
Social•Mar 2, 2026

Paramount Poised to Outshine Warner Bros Discovery

Tale of Two Slide: Can Paramount Suceeed where Warner Bros Discovery Failed? Today: (Top) — $PSKY + $WBD 2021: (Bottom) — WarnerMedia+Discovery https://t.co/qQblRU5byq https://t.co/nR1QFgHVJU

By Rich Greenfield
Rare Asset May Not Return Soon, Says Sarandos
Social•Mar 2, 2026

Rare Asset May Not Return Soon, Says Sarandos

💯 Priceless quote from Ted Sarandos ending his post-mortem interview with @Lucas_Shaw Lucas: "If you feel like this is a rare asset, that also means that an asset like this may not come up again anytime soon, right?" Ted: "Possibly. Or...

By Rich Greenfield
Paramount's UFC Deal Returns Fights to HBO
Social•Mar 2, 2026

Paramount's UFC Deal Returns Fights to HBO

Paramount boss David Ellison confirms their @ufc agreement enables them to put fights on @HBO, sorta brings HBO back to its fighting roots @BrandoLightShed $PSKY $WBD https://t.co/Dph8xQXjcP

By Rich Greenfield
Anderson Cooper Quits 60 Minutes, Then Returns to Same Team
Social•Feb 27, 2026

Anderson Cooper Quits 60 Minutes, Then Returns to Same Team

So @andersoncooper quits 60 minutes over dissatisfaction with new ownership and now works for the same team again https://t.co/pyHkrAMNUP

By Rich Greenfield
FCC Chair Warns on Sports Shift, May Sue Network
Social•Feb 26, 2026

FCC Chair Warns on Sports Shift, May Sue Network

FCC Chair Unfiltered: Protecting Local News, Sports on Broadcast TV and May Sue a Network @BrendanCarrFCC did not hold back in a wide-ranging, must-watch conversation with @semaforben yesterday. The interview came shortly after Carr issued an FCC Public Notice seeking...

By Rich Greenfield
CEO Remains Bullish as Shares Plunge 70%
Social•Feb 25, 2026

CEO Remains Bullish as Shares Plunge 70%

"The best days of @TheTradeDesk are ahead of us. I want to thank our employees, our clients, and our Partners for their trust and support throughout 2025. I am as confident as I have ever been in the opportunity in...

By Rich Greenfield
Will Netflix Counter Paramount’s Potential Walk‑Away Offer?
Social•Feb 24, 2026

Will Netflix Counter Paramount’s Potential Walk‑Away Offer?

⚡️ Would Netflix Be Attacking Paramount’s Backers if They Were About to Walk Away? ⚡️ Everyone is asking us the same question: will @Netflix match if the @wbd Board determines @Paramount’s “revised proposal” from earlier today is a “Company Superior...

By Rich Greenfield
YouTube Joins TV Giants, Yet Critics Dismiss Competition
Social•Feb 24, 2026

YouTube Joins TV Giants, Yet Critics Dismiss Competition

State of the Union Tonight airing on ABC, CBS, NBC, FOX, CNN, Fox News, MS Now & YouTube and yet people still say YouTube does not compete with TV...

By Rich Greenfield
Netflix Vs. Paramount: The Ongoing War for Warner Bros Discovery
Social•Feb 23, 2026

Netflix Vs. Paramount: The Ongoing War for Warner Bros Discovery

Coming up on @SquawkCNBC talking neverending battle for $WBD btwn $NFLX and $PSKY with @andrewrsorkin @BeckyQuick @JoeSquawk

By Rich Greenfield
Ellison Should Pause Warner Bros Gamble Now
Social•Feb 18, 2026

Ellison Should Pause Warner Bros Gamble Now

Maverick, Don't Do It: Ellison's Warner Bros. Gamble Is a Mission He Should Abandon (For Now...) $PSKY $WBD $NFLX https://t.co/EkRaklKyol

By Rich Greenfield
Paramount Must Exceed $35 to Secure WBD Acquisition
Social•Feb 17, 2026

Paramount Must Exceed $35 to Secure WBD Acquisition

Why Paramount needs to bid north of $35 to win Warner Bros. Discovery $WBD $PSKY $NFLX The LightShed Podcast, Ep. 301. With @BrandoLightShed and @WaltLightShed https://t.co/x9YASRJ98h

By Rich Greenfield
YouTube TV $65 Sports Bundle Could Accelerate Cord‑Shaving
Social•Feb 9, 2026

YouTube TV $65 Sports Bundle Could Accelerate Cord‑Shaving

⚡️ $65 YouTube TV Sports Bundle Set to Accelerate Cord-Shaving ⚡️ $GOOGL Over the last few months, investors have started to question whether multichannel video industry sub losses are starting to bottom out, particularly as...

By Rich Greenfield