B2B
Most B2B SaaS teams don’t need more content. They need better distribution. Do this: 1. Identify top 10 performing assets. 2. Break each into 5 micro pieces. 3. Repurpose into email, LinkedIn, and sales enablement. 4. Track assisted conversions. Amplify first. Create second. https://t.co/5pr0XXqSD0
Stop Waiting for Permission—Own Your Ideas Now
The biggest mistake I made early in my career was waiting for permission... Waiting for someone to tell me I was ready or good enough. That my ideas were valid. That I could make it work from Nova Scotia...
Measure Growth Against Yesterday, Not Strangers Online
Stop comparing yourself to strangers on X. Stop comparing yourself to strangers on IG. Stop comparing yourself to strangers on FB. Compare yourself to the person you were last year. And ask: Are you improving? Are you staying the same? Or are you going backwards?
Age Is Just a Mindset, Not a Deadline
At 23, you think you’re too old to start a new hobby. At 30, you think it’s too late to go back to school. At 40, you say you’re too old to change careers. At 55, you think you missed...
Reddit Dominates B2B Keywords, Exposing Strategy Gap
Reddit is outranking B2B vendors on 4,225 keywords. That’s 957,540 monthly searches where buyers see a thread before they see your brand. We analyzed 8,566 keywords across 14 SaaS domains. In 3 of 4 verticals, Reddit owns 40 to 45 percent of top...
Six Pillars for Purposeful Growth and Action
You Need to Focus on These 6 Things: Building meaningful relationships Mastering and evolving your skills Consistently creating value Embracing change with purpose Building when you're not in the mood Taking decisive, purposeful action
Reddit's Answers Power AI Search without User Participation
AI search pulls answers from Reddit whether you are there or not. Reddit pages are cited: • 5.3M times in Google AI Overviews. • 4M times by ChatGPT. • 5.5M times by Perplexity. Visibility without participation is still influence. Just not yours. https://t.co/CabIRcSQP0
Stay Focused, Build Relentlessly, and Celebrate Your Progress
Get locked in. Ignore the distractions. Remember why you got started. Mute the haters and let them watch you win from the sidelines. Build when you're not in the mood. Create what you wish existed. Tap into Al to go faster than...
SEO Expands Beyond Google: Leverage Reddit, Podcasts, YouTube, PR
Everyone says "GEO" and "AEO" are the same as what we've been doing... But LOTS of SEOs slept on these ideas for years: 1) Reddit as a growth channel 2) Podcast optimization 3) PR & review sites 4) YouTube for SEO 5) News releases 6)...
Brands Must Master Fundamentals to Win LLM Visibility
Most brands are being overlooked in the LLMs and they have no idea how to change that… The key is embracing fundamentals: Ensure you’re publishing high value content. Study and incorporate EEAT best practices. Distribute your content relentlessly. Embrace SEO best...
Stand Out by Acting on Unasked Necessary Tasks
Underrated way to stand out: Do things that need to be done without asking if they need to be done.
Create Once, Distribute Everywhere, Not Just Social Media
Content distribution isn’t just sharing content on social media and calling it a day. Content distribution includes everything from email marketing to outreach — Remember that. Create once. Distribute forever.
Data Roundups Drive the Most SaaS Backlinks
Our research found that 'data roundups' are the most highly linked to content format in SaaS. Want more links and authority? Do more research and publish the data. https://t.co/7Rn0bI1WK6
LLMs Will Transform All Creative Media, Not Just Books
Ebook releases on Amazon are up 📈 LLMs have played a key role… What most people haven’t realized is that this shift isn’t just going to be with books. It’s going to happen with movies. It’s going to happen with...
Consistency Beats Talent When Challenges Arise
Consistency is the one non-negotiable. You don't need to be the most talented, the brightest or even the luckiest. But you must stick to it when things get tough. That's the key.