Publish, Promote, and Avoid Arguments to Outpace Mediocrity
Mediocre creators aren't beating you because they're better. They're beating you because they publish while you hesitate. They're beating you because they promote their work without fear. They're beating you because they're not arguing with people on the internet.
Revive Top Posts: Reshare, Repackage, Reach New Fans
Underrated marketing move: Go back to your top 10 performing posts from the last year. Rewrite them. Reshare them. Repackage them. Your audience has grown. New people haven't seen them. The message still hits. Don't let your best work collect dust.
Stat Roundups Generate Far More Backlinks than Thought Leadership
What's the best type of content to get links? It's not thought leadership content. It's a round up of a series of stats and facts associated with niches relevant to your category & customers. A lot of people hate on stat...
Marketing Now Demands Research, Distribution, and Optimization
The game of marketing has changed. Smart brands aren’t just creating. They’re research, distributing and optimizing their content to drive better scale & outcomes. https://t.co/cIKg8Exo3w
Three Essentials for Brands to Dominate Reddit
Every single brand looking to influence Reddit should have these three things powering their engine: 1) A Subreddit dedicated to their brand 2) A branded account that can be used to run ads with 3) A branded user account that can reply,...
Reddit Ranks Among Top Three Referral Sources for B2B Niches
We analyzed thousands of keywords in B2B and found that Reddit was in the top 3 links for almost every niche. Here's what Subreddits absolutely dominated: https://t.co/AVdSPRFafh
Growth Means Embracing Changing Opinions Over Time
Remember you have no obligation to maintain the same opinions you has 6 months ago. You have no obligations to maintain the same opinions you had 6 days ago. You should evolve. Your ideas should change. It's called growth.
Say No to Bad Opportunities, Attract the Right Ones
The moment you accept that not every opportunity deserves a yes… the right ones will start showing up on your calendar.
Create Relentlessly, Regardless of Praise or Criticism
You can’t control how people respond to the things you create. You can only control the consistency, the creativity and the commitment you make to bringing things to life you believe are worthwhile. Embrace crickets. Embrace haters. Embrace it all....
Shift Focus: Influence AI Answers, Not Just Search Rankings
The content question has changed. It’s no longer “Did this rank?” It’s “Did this influence ChatGPT, Perplexity, or AI Overviews?” If your content is not showing up where buyers get answers, traffic wins are a distraction. https://t.co/KR59tuv2m0
Your Pace Matters More than Others' Speed
Just because you haven't achieved something as quick as a peer, mentor, friend or colleague - doesn't mean you failed. Don't forget that.
Choose Positivity: Break the Cycle of Negativity
Negativity breeds negativity. Positivity breeds positivity. Both are abundant. But at a certain point it's on us to decide which one we want to embrace.
Leverage One Piece of Content Across All Channels
Most teams don’t need more content. They need leverage. Turn one blog, video, or podcast into emails, LinkedIn posts, and X updates automatically. Same ideas. More surfaces. Less manual work. https://t.co/TMyyX29S08
Fear of Judgment Blocks Our Deepest Ambitions
I'm convinced that the fear of judgement and being disliked are two of the biggest reasons people don't achieve their deepest ambitions.
Small Sacrifices Today Yield Massive Gains Tomorrow
You have to trust the idea that sacrificing a little bit today can result in massive gains tomorrow. Not always comfortable in the short term but the pay off will be well worth it.