Stop Creating Endlessly; Focus on Distribution Too
The old way: Create. Create. Create. Create, The new way: Create. Distribute. Distribute. Distribute. https://t.co/ZmtqSYSZyQ
Your Goals Lie Beyond the Work You Avoid
Most of the things you want in life can be found on the other side of the work you're avoiding.
Research-Backed Content Earns Links and Authority
If your content is not earning links, ask why. Research does. It gives writers proof. It gives journalists sources. It gives your brand authority. Tools matter. Research dominates. https://t.co/PNytCOQeuq
Tailor Content per Platform: Subtle Remixes Boost Repurposing
Slight remixes of your content across every channel is the key to repurposing. https://t.co/M8688t4CuW modifies content based on your voice and the platform best practices.
Turn Hours of Content Into Actionable Results
Imagine spending hours on a blog post Imagine spending hours on a YouTube video Imagine spending hours on a podcast episode And then doing nothing with it.... Many do it. People who use https://t.co/M8688t4CuW could never.
Embrace Beginner Mindset: Stay Curious, Ask Questions
You have to start somewhere. Don’t be afraid to embrace the fundamentals. Don’t be afraid to lean into that beginners mindset. Don’t be afraid to be humble enough to ask questions. The fear of being judged will hold you back. Stay...
Marketers Fail on Reddit by Ignoring Its Unique Culture
Most marketers suck at Reddit marketing because they’re obsess with treating it like traditional marketing.. https://t.co/48vBH1jdeI
Commit to Start Now, Perfection Can Wait
Just get started. You don't need to be excellent day one. You don't need perfection in the first year. You just need to make the commitment to doing it. Start in private. Shine in public.
Fear of Judgment Blocks Our Deepest Ambitions
I'm convinced that the fear of judgement and being disliked are two of the biggest reasons people don't achieve their deepest ambitions.
Invest in Reddit Now to Capture B2B Intent
The best time to invest in Reddit was last year. The second-best time is now. B2B buyers openly compare tools there every day. Install the Reddit Pixel. Retarget pricing-page visitors. Run always-on ads. Capture intent while competitors wait. https://t.co/OF7FNXFH4b
Rethink SEO: Modern Metrics Over Outdated Reporting
Most Old SEO Reporting Metrics Are Outdated... Here's How We SHOULD Be Thinking About Results https://t.co/e2eLme2cQ3
Start Investing Early: Compound Interest Bridges Wealth Gap
The wealth gap is a knowledge gap dressed up as an income gap. $10K invested at 22 (8% return) becomes ~$275K by 65. The same $10K invested at 42 becomes ~$60K. Same money. Same birthday. Different outcome. Einstein called compound interest the...
AI Cites Third‑party Content More than Brand Domains
Losing sleep over your own "citations" is a mistake. AI platforms like ChatGPT, Perplexity and Claude are citing brand domains for relevant keywords way less than they are citing the content found on 3rd parties. This is why distribution matters....
Say No to Bad Opportunities, Attract the Right Ones
The moment you accept that not every opportunity deserves a yes… the right ones will start showing up on your calendar.
Emotional Calmness Boosts Clarity and Intentional Action
The calmer you are, the clearer your thinking becomes, and as a result, your actions will be more intentional. The ability to regulate your emotions is a powerful competitive advantage.
Create Once, Distribute Forever: Own Your Work
Advice for all creators: Stop being afraid to distribute your work. You created it. You should be proud of it. Share it with the world. Create once. Distribute forever.
Rethink Metrics: AI Answers Render SEO Rankings Obsolete
SEO rankings. Organic traffic. Click-through rate. None of these matter when an AI tool gives users a direct answer. Here's a new way to think about metrics worth presenting in the AI era: https://t.co/odnZSAIeUA
Strong Private Sector Essential for Funding Social Programs
Hot take: You cannot fund great social programs without a thriving private sector. In Canada: Over 60% of taxes are paid by the top 20% of earners. If we want better schools, health care, and innovation, we need more builders creating taxable value. https://t.co/qwr8lXrBsr
Peer Trust Beats Analyst Reports; Build Defensible Products
Why does a sysadmin’s Reddit post outrank your $50K analyst report? Trust. 90% trust peers. 29% trust vendor sales reps. Reddit rewards practitioners and punishes promotion. In 2026, your best marketing strategy is building a product people want to defend in public. https://t.co/ZgadEGZsvg
Missing Reddit: Hidden Driver of Lost Enterprise Deals
The enterprise deal you just lost? There’s a good chance the decision was shaped in a Reddit thread 6 months ago. Not in Salesforce. Not in HubSpot. Not in your attribution model. Reddit is now the 3rd most visible site in Google Search. If you’re not...
Turn LinkedIn Posts Into Paid Course Opportunities
Your next LinkedIn post could lead to a PAID course deal with LinkedIn Learning. How do I know? Well... It happened to me... My LinkedIn courses have been watched by 96,000 people. Here's a break down on how I brought the...
Reddit’s Diverse Language Fuels LLMs on Long-Tail Queries
Reddit performs well for long-tail queries because it is structurally aligns with how large language models (LLMs) discover, interpret, and prioritize info. 🤖 Whether you hate it or love it… At the core, LLMs are pattern recognizers that reward coverage,...
Marketing's Future: Unified KPIs, Fewer Silos, Greater Collaboration
Brilliance from @ruthburr as always… The future of marketing is a cross functional strategy where everyone cares about the same KPIs. Fewer silos. More connection. #SEOWEEK https://t.co/69WeTktSHN
Distribution Means Networks, Referrals, Media, Not Just Followers
Distribution isn't just a following or email list. Distribution can be: -> A powerful referral network -> A powerful freemium offering -> A network of media properties -> A sales team in multiple regions AND... → Your customers praising your work → Your content...
YouTube: The Untapped B2B Education Powerhouse
The most underrated distribution channel in B2B right now is YouTube. Long form. Tutorial driven. Talking heads. Educational. Searchable forever. Few B2B brands owns it yet. That is wild to me. We are going to fix that.
Ray Martinez Leads Higher Ed GEO/SEO Innovation at SEOweek
I don’t know if there’s anyone on the level of @RayMartinezSEO in Higher Ed GEO / SEO right now. Pure fire… He’s sharing pure gold right now at #SEOweek 🚀 https://t.co/vwOjxkG4qQ
Big Brands Thrive While Small Brands Face Extinction
“We’re seeing large brands benefit and small brands at risk of dying” — @RayMartinezSEO https://t.co/7dqoEfwriE
AI Chatbots Now Lead B2B Buying, Vendors Unprepared
51% of B2B software buyers now start with AI chatbots more than Google. 69% ended up choosing a vendor they didn't originally plan to. 33% bought from a brand they'd never heard of before. This is the Answer Economy. @G2dotcom just dropped a report...
Email Lists Outperform Large Social Followings for Distribution
Don't confuse a large following for great distribution. Brands today need to think beyond the old model when it comes to cracking the distribution code. A large LinkedIn following is cute. But a highly engaged targetted email list is better.
Great Content Deserves Far More Reach than It Gets
The day https://t.co/M8688t4CuW clicked for me was when I heard a frustrated marketer staring at content that deserved ten times the reach it got...
Stop Comparing Beginnings; Build Your Own Story
The moment you stop comparing your chapter one to someone else's chapter ten... you'll start building something that actually belongs to you.
Buyers Research Anonymously; Your Pipeline Depends on Visibility
Reddit’s search visibility increased 1,328% in a single year. 72% of tech decision-makers use it for peer reviews. 70% of the B2B buying journey happens anonymously. Translation: Your buyers are researching without you. The dark funnel is not a theory. It’s your pipeline. https://t.co/ZgadEGZsvg
Your Weekend Media Builds the Future You
The person you’ll be in five years is being built by what you’re reading, watching, and doing every weekend.
Yelp Dominates Local Search Citations Across All Categories
We wanted to understand the review sites are influencing buyers on a local LLM level... When people are looking for the: Best restaurants Best coffee shops Best pizza shops Best dentist Best lawyer Best plumber Yelp absolutely dominates the citation share. https://t.co/uDUi4JXA7C
Distribution Beats Creation: Market Your Content Relentlessly
"Create great content and they will find you" Nah... They really won't. Market your content relentlessly. Promote your work consistently. Distribution is the only answer.
Read, Execute, Ignore Critics: Traits of Top Performers
The most successful people I know have three things in common: They read obsessively. They execute relentlessly. They ignore criticism from people who haven't built anything.
Leaders Must Master LLMs, PR, Social or Fail
A Head of Search was asked about the future of search, social’s role in AEO, and LLMs’ impact on buyers. “I’m going to have to pass on this one.” If leadership can’t answer where growth is coming from, that’s a red flag. Modern...
Publish, Promote, and Avoid Arguments to Outpace Mediocrity
Mediocre creators aren't beating you because they're better. They're beating you because they publish while you hesitate. They're beating you because they promote their work without fear. They're beating you because they're not arguing with people on the internet.
Revive Top Posts: Reshare, Repackage, Reach New Fans
Underrated marketing move: Go back to your top 10 performing posts from the last year. Rewrite them. Reshare them. Repackage them. Your audience has grown. New people haven't seen them. The message still hits. Don't let your best work collect dust.
Stat Roundups Generate Far More Backlinks than Thought Leadership
What's the best type of content to get links? It's not thought leadership content. It's a round up of a series of stats and facts associated with niches relevant to your category & customers. A lot of people hate on stat...
Marketing Now Demands Research, Distribution, and Optimization
The game of marketing has changed. Smart brands aren’t just creating. They’re research, distributing and optimizing their content to drive better scale & outcomes. https://t.co/cIKg8Exo3w
Three Essentials for Brands to Dominate Reddit
Every single brand looking to influence Reddit should have these three things powering their engine: 1) A Subreddit dedicated to their brand 2) A branded account that can be used to run ads with 3) A branded user account that can reply,...
Reddit Ranks Among Top Three Referral Sources for B2B Niches
We analyzed thousands of keywords in B2B and found that Reddit was in the top 3 links for almost every niche. Here's what Subreddits absolutely dominated: https://t.co/AVdSPRFafh
Growth Means Embracing Changing Opinions Over Time
Remember you have no obligation to maintain the same opinions you has 6 months ago. You have no obligations to maintain the same opinions you had 6 days ago. You should evolve. Your ideas should change. It's called growth.
Say No to Bad Opportunities, Attract the Right Ones
The moment you accept that not every opportunity deserves a yes… the right ones will start showing up on your calendar.
Create Relentlessly, Regardless of Praise or Criticism
You can’t control how people respond to the things you create. You can only control the consistency, the creativity and the commitment you make to bringing things to life you believe are worthwhile. Embrace crickets. Embrace haters. Embrace it all....
Shift Focus: Influence AI Answers, Not Just Search Rankings
The content question has changed. It’s no longer “Did this rank?” It’s “Did this influence ChatGPT, Perplexity, or AI Overviews?” If your content is not showing up where buyers get answers, traffic wins are a distraction. https://t.co/KR59tuv2m0
Your Pace Matters More than Others' Speed
Just because you haven't achieved something as quick as a peer, mentor, friend or colleague - doesn't mean you failed. Don't forget that.
Choose Positivity: Break the Cycle of Negativity
Negativity breeds negativity. Positivity breeds positivity. Both are abundant. But at a certain point it's on us to decide which one we want to embrace.
Leverage One Piece of Content Across All Channels
Most teams don’t need more content. They need leverage. Turn one blog, video, or podcast into emails, LinkedIn posts, and X updates automatically. Same ideas. More surfaces. Less manual work. https://t.co/TMyyX29S08