Embrace Disposable Software: Build, Use, Replace Quickly
Super smart article by Auren Hoffman 📚 about "disposable software." https://lnkd.in/gh7TNeky
AI‑Ready Systems Turn Data Into Continuous Decision Learning
There's a difference between a system with AI in it and a system designed to learn. Most brands still have the first. That gap is what separates an AI-added stack from an AI-ready one. AI-added means a model lives somewhere in...
AI's Content Flood Sparks Trust Scarcity and Filtering
Three years ago — what now feels like three centuries ago — I wrote a post about the 2nd-order effects we could expect from generative AI in marketing and martech. The 1st-order effects were pretty easy to extrapolate. AI was going...
Salesforce‑Contentful Deal Bridges Content‑Data Divide
Smart move, Salesforce + Contentful . There have been two major platform divides in the #martech stack and ecosystem for ages: 1. The adtech/martech divide. 2. The content vs. customer data/workflows divide. So much friction and missed opportunity has slipped...
Goldcast Turns Live Events Into AI‑Powered Social Video Series
We recently hosted our annual #MartechDay event on Goldcast . As always, their platform delivered an amazing experience. But that was just the beginning. Because Goldcast is more than a great events platform. It's an AI-enabled video marketing powerhouse. Immediately...
AI Overload Meets Flat Martech: Prioritize Data Quality
The martech landscape is essentially flat for the first time in a decade. AI is simultaneously multiplying tools, workflows, and "agents" inside the stack faster than most teams can govern them. Both are true. That's the puzzle. On May 20...
Last Call: Join MartechNEXT Milan for 2026 Insights
Last chance my #martech friends in or near Milan to join me and Frans Riemersma at the MartechNEXT event on Tuesday, May 12! So much to discuss, and with the latest State of Martech 2026 report and 2026 Marketing Technology...
Need Year-Long Data Before Judging Claude's Design Impact
I really appreciate Ramp sharing their emprical data and have great respect for Ara Kharazian . I'm also a fan of Figma and generally aligned with the assessment that the AI labs won't automatically kill every app space they touch...
Brand Voice Enforcement Still Predominantly Built In‑House
Quick reader's guide to one of the charts in our upcoming State of Martech 2026 report. This is Build vs. Buy for the Content & Experience category with 15 use cases. The full report covers ~70 AI use cases mapped...
Salesforce Fits Neatly Into the 5‑Ring Composable Model
How does the Salesforce platform/portfolio map into the “5 Rings” composable canvas model I published with Databricks last month? Martin Kihn offers his always insightful perspective.
Defining AI‑Era Platforms: A Must‑Read Implementation
This is an excellent reference implementation for what it means to be a platform in the AI age. https://lnkd.in/esSuibY4 #martech #AI
Marketing Teams Should Both Build and Buy AI
Maybe the biggest false choice in martech right now is asking, “Should we build or buy AI?” Our new State of Martech 2026 research suggests the real answer is: yes. Across 70 AI marketing use cases, leading teams aren’t choosing...
Video Needs Systematic Integration in Martech
A quick disclosure up front: this post is sponsored by Goldcast . I was comfortable doing it because we use Goldcast ourselves for our events — including the upcoming #MartechDay release of the State of Martech 2026 report on May...
Marketing Ops Now Build on AI Infrastructure, Not Apps
For most of the SaaS era, martech platforms won by shipping applications. That era is ending. The most sophisticated marketing ops leaders I've talked to recently don't live inside their MAPs anymore. They're building their own AI apps and agents...
Unlock 2026 Martech Insights and 70+ AI Use Cases
🚀 Registration is now open for #MartechDay. On May 5, Frans Riemersma and I will debut the new State of Martech 2026 report and the updated 2026 Marketing Technology Landscape. If you register, you’ll be first to receive both — along with...