Recent Posts
Social•Dec 12, 2025
Long Tail Drives Success in Modern Ecosystem Leaders
So few companies get the power of the long tail in an ecosystem. IMHO: Ecosystem = Long Tail. Amazon, Apple, Shopify, Salesforce, HubSpot are all examples of companies that have *thrived* by embracing and leveraging the long tail of their ecosystems. Previously, Microsoft was the originator of this strategy. It's not coincidence that these companies have all been leaders in the modern digital world, overcoming fierce competition in ways that are more nuanced than just celebrating their top sellers. Jay McBain is the world's leading expert on ecosystems. You should listen to him on this.
By Scott Brinker
Social•Dec 12, 2025
Retailers Must Cut Layers Before AI Platforms Replace Them
This article by Ray Iyer is a searingly insightful view of the dangers of vertical competition emerging around consumer AI assistants. "Every retailer—grocery or otherwise—should be asking two questions: 1. How many layers sit between you and your customer? Count...
By Scott Brinker
Social•Dec 8, 2025
Benchmark AI Adoption: Survey Resilient B2C Marketers 2026
Sorting through the signal vs. noise of AI marketing? Want to get to the ground truth of real implementation and impact, benchmarked with your peers? I am collaborating with MoEngage on a new research project — Adapt or Die: The...
By Scott Brinker
Social•Dec 1, 2025
Free 2026 Martech Report Launch Tomorrow – Get Priority Access
After months of research and interviews, tomorrow (Dec 2) is the big release of our new 123-page MARTECH FOR 2026 report. 🚀 There's still time to sign up to get priority access to the report at 11am EST and have...
By Scott Brinker
Social•Nov 23, 2025
Practical AI Agent Trends for Marketing 2024‑2025
SPOILER ALERT: our new 100+ page "Martech for 2026" about to be released has a lot to say about #AI #agents in #marketing and #martech. Before you do the LinkedIn equivalent of swiping left, let me assure you that Frans Riemersma...
By Scott Brinker
Social•Nov 20, 2025
Partner Ecosystems Overperform yet Remain an Underappreciated Opportunity
Reading through Norwest's 2025 B2B Sales & Marketing Benchmark Report, I found these stats on partners' impact in sales outreach and marketing-sourced opportunities encouraging. Aligns with Kyle Poyar's findings earlier this month about ecosystem GTM as a "next big...
By Scott Brinker
Social•Nov 19, 2025
Buyer‑side Agents Will Disrupt Martech by 2026
Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report) https://t.co/emy5sjMTIh #martech https://t.co/iZu2dsRJza
By Scott Brinker
Social•Nov 17, 2025
AI Hype Hits Goldilocks Sweet Spot for Support, Not Sales
Reading through the new 2025 SaaS Survey report from KeyBanc Capital Markets and Sapphire Ventures, I found this chart of #AI hype for different categories interesting. The "properly hyped" figures are the Goldilocks of Hype. Note the significant difference between...
By Scott Brinker
Social•Nov 13, 2025
Customer‑owned AI Agents Poised to Disrupt Marketing
Putting the final touches on our big "Martech for 2026" report — over 100 pages of lovingly, human-written explanation of what's actually happening with #AI and #martech headed into the next 6-12 months. Of course, there's a lot about agents. ...
By Scott Brinker
Social•Nov 11, 2025
Misinterpreted SaaS GTM Benchmarks Hide High-Value Opportunities
Great new SaaS Benchmarks report from High Alpha. But I have questions on this table of the effectiveness of go-to-market channels. What do these percentages represent? 1. The number of respondents in the study using that channel? 2. The number of respondents in the...
By Scott Brinker
Social•Nov 6, 2025
Master AEO: Practical Strategies Beyond Traditional SEO
Want to learn the new art and science of AEO (AI/Answer Engine Optimization) and how it differs from classic SEO? Join me and Chris Andrew, co-founder and CEO of Scrunch AI, for a deep dive into the questions you have —...
By Scott Brinker
Social•Nov 3, 2025
Q3 Sees Surge in Martech and Adtech Deals
Terence Kawaja and the team at LUMA Partners share the latest data on #martech and #adtech M&A activity from Q3. Overall, the market for martech acquisitions has remained healthy. Although, given how many pre-2020 martech companies are looking for an exit,...
By Scott Brinker
Social•Oct 17, 2025
Customers' AI Agents Redefine the Marketing Landscape
Sharing a draft illustration of 3 different "domains" of AI agents in marketing to solicit feedback. The 3 different domains: 1. AI agents for marketers, used internally. 2. AI agents for customers externally, but run by marketers internally. 3. AI agents operating on behalf...
By Scott Brinker