Scott Soshnick

Scott Soshnick

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Sportico co‑founder/editor‑in‑chief; covers the business of sports media, rights and distribution.

NBA's New TV Deal Sparks 7-Year Rating Surge
SocialApr 15, 2026

NBA's New TV Deal Sparks 7-Year Rating Surge

NBA’s Broadcast-Friendly TV Deal Leads to Highest Ratings in 7 Years https://t.co/sNM2Mq2FM6 via @sportico @crupicrupicrupi

By Scott Soshnick
FIFA Faces Fallout From Trump‑Aligned Purchases
SocialApr 15, 2026

FIFA Faces Fallout From Trump‑Aligned Purchases

FIFA Is About to Find Out What All That Trump Bootlicking Bought https://t.co/roWz4bmSPg via @sportico @novy_williams

By Scott Soshnick
WNBA's Top Draft Pick Set for $500K Salary
SocialApr 13, 2026

WNBA's Top Draft Pick Set for $500K Salary

WNBA’s No. 1 Draft Pick Will Earn $500,000. But Who Will It Be? https://t.co/hdNoRVXXB8 via @sportico @germanotes

By Scott Soshnick
DOJ NFL TV Deal Probe Likely Just a Bluff
SocialApr 10, 2026

DOJ NFL TV Deal Probe Likely Just a Bluff

Why the DOJ Investigation of NFL TV Deals May Just Be Bravado  https://t.co/Xg4GQNDyc1 via @sportico @McCannSportsLaw

By Scott Soshnick
Varsity Nears Trial in New Cheer Antitrust Case
SocialApr 8, 2026

Varsity Nears Trial in New Cheer Antitrust Case

Cheerleading News 📣 Varsity Nears Trial in Latest Cheer Antitrust Suit. Will It Proceed? https://t.co/nNl05G5PAS via @sportico @DanielLibit

By Scott Soshnick
Invest in Sports Heads to San Francisco May 6
SocialApr 6, 2026

Invest in Sports Heads to San Francisco May 6

Reminder: Sportico is bringing Invest in Sports to San Francisco May 6. Great lineup of speakers, including: @warriors owner Joe Lacob @AcrewCapital's Theresia Gouw @SacramentoKings owner Vivek Ranadive @ThornsFC/@theportlandfire owner Alex Bhathal https://t.co/BtKMcy5za7

By Scott Soshnick
Saturday's SportsBiz Highlights: Subscribe to Sportico's Recap
SocialApr 4, 2026

Saturday's SportsBiz Highlights: Subscribe to Sportico's Recap

It’s Saturday, which means The Highlight Reel, @Sportico’s recap of the top #SportsBiz stories. Sign up for all of our newsletters here: https://t.co/YDv6TFimqx https://t.co/B252dlmLIU

By Scott Soshnick
Fox, Sinclair Slam NFL Antitrust Exemption for Streamers
SocialApr 3, 2026

Fox, Sinclair Slam NFL Antitrust Exemption for Streamers

An NFL Partner 👇 Fox, Sinclair Decry NFL Antitrust Exemption as Sop to Streamers https://t.co/ORRVrmc6xZ via @sportico @crupicrupicrupi

By Scott Soshnick
Sports Ad Spending Faces Pressure Amid Economic Uncertainty
SocialApr 3, 2026

Sports Ad Spending Faces Pressure Amid Economic Uncertainty

How Sports Ad Market Could React to This Dicey Economic Moment https://t.co/82dIgPJh0A via @sportico @crupicrupicrupi

By Scott Soshnick
Ranking the Highest-Paid Athletes of All Time
SocialApr 2, 2026

Ranking the Highest-Paid Athletes of All Time

So Much to Discuss From @kbadenhausen's great work on the Highest-Paid Athletes of All-Time: https://t.co/quqjLta1pg via @sportico

By Scott Soshnick
Athlete Billionaires: The Next Wave of Richest Sports Stars
SocialApr 2, 2026

Athlete Billionaires: The Next Wave of Richest Sports Stars

💰New Episode💰 - A Conversation With @kbadenhausen About the Richest Athletes 👇 Sporticast: The Next Wave of Athlete Billionaires Is Coming https://t.co/7iRuBER3bh via @sportico

By Scott Soshnick
LAFC Leverages Korean Culture to Boost Son’s Rise
SocialApr 2, 2026

LAFC Leverages Korean Culture to Boost Son’s Rise

Son Rise: LAFC Cashes In With Another Korean Culture Tie ⚽https://t.co/CnlplBlvLe via @sportico @JustBirny @LAFC

By Scott Soshnick
Netflix Targets 18‑49 TV Viewers in MLB Debut
SocialApr 2, 2026

Netflix Targets 18‑49 TV Viewers in MLB Debut

18-49 👀 Netflix Connects with TV’s Dollar Demo in MLB Debut https://t.co/bBajOiM693 via @sportico @crupicrupicrupi

By Scott Soshnick
Kevin Durant's Whoop Stake Grew 81‑fold Since 2017
SocialMar 31, 2026

Kevin Durant's Whoop Stake Grew 81‑fold Since 2017

81X 👀 Kevin Durant Whoop Valuation Up 81x Since His 2017 Investment https://t.co/olA2QmD9bf via @sportico @kbadenhausen

By Scott Soshnick