Scott Soshnick

Scott Soshnick

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Sportico co‑founder/editor‑in‑chief; covers the business of sports media, rights and distribution.

Seattle Sports Empire Potentially Up for Sale
SocialMar 28, 2026

Seattle Sports Empire Potentially Up for Sale

Is there a Twofer Afoot? 🏈🏀 For Sale: A Seattle Sports Empire? https://t.co/f2DJxWfE1i via @sportico @novy_williams

By Scott Soshnick
Saturday's SportsBiz Highlights: Top Stories Recap
SocialMar 28, 2026

Saturday's SportsBiz Highlights: Top Stories Recap

It’s Saturday, which means The Highlight Reel, @Sportico’s recap of the top #SportsBiz stories. Sign up for all our newsletters here: https://t.co/YDv6TFimqx https://t.co/S5TgrWCSVz

By Scott Soshnick
Cricket Team Sale Delivers Strong Returns for Murdoch, RedBird
SocialMar 27, 2026

Cricket Team Sale Delivers Strong Returns for Murdoch, RedBird

Cricket Team Sale Yields ROI for Investors, Including Lachlan Murdoch and RedBird Capital 🏏 https://t.co/hpOJwHSbxC via @sportico @LuisaRBeltran

By Scott Soshnick
The Athletic Simply Rehashed 2021 Sportico Story
SocialMar 27, 2026

The Athletic Simply Rehashed 2021 Sportico Story

.@TheAthletic didn’t need sources for this story - all anyone had to do was read the @Sportico story from, checks sun dial, 2021: https://t.co/J5FozfHQKt

By Scott Soshnick
Larry David Headlines New YES Network Ad Campaign
SocialMar 27, 2026

Larry David Headlines New YES Network Ad Campaign

Our partners @YESNetwork are bringing in one of my faves 👇 Larry David Lends Comedic Talents to YES Network Ad Campaign: https://t.co/CfuYanWkcR via @sportico @YEShandler

By Scott Soshnick
Gastineau's $100M ESPN Documentary Lawsuit Dismissed
SocialMar 23, 2026

Gastineau's $100M ESPN Documentary Lawsuit Dismissed

Gastineau’s $100M ESPN ’30 for 30’ Suit Fails Due to Newsworthiness https://t.co/ueQBQRyNdC via @sportico @McCannSportsLaw

By Scott Soshnick
Kalshi Faces Criminal Charges, Not Civil Lawsuits, in Arizona
SocialMar 18, 2026

Kalshi Faces Criminal Charges, Not Civil Lawsuits, in Arizona

How Kalshi’s Criminal Charges in Arizona Differ From Its Civil Cases https://t.co/921dNDmU3M via @sportico @McCannSportsLaw

By Scott Soshnick
Oklahoma Shells Out on Inexperienced Search Ad Firm
SocialMar 17, 2026

Oklahoma Shells Out on Inexperienced Search Ad Firm

Oklahoma Spent Big on Newbie Firm for Search Landing AD Denny https://t.co/ZKa8mA74ct via @sportico @DanielLibit

By Scott Soshnick
March Madness Broadcast Rights Top $1 Billion for First Time
SocialMar 17, 2026

March Madness Broadcast Rights Top $1 Billion for First Time

🏀 That’s Billion With a B 🏀 March Madness Broadcast Rights Top $1 Billion for First Time https://t.co/wV2UeL7y93 via @sportico @novy_williams

By Scott Soshnick
Pelé's Iconic Bicycle Kick Sparks Copyright Lawsuit
SocialMar 16, 2026

Pelé's Iconic Bicycle Kick Sparks Copyright Lawsuit

⚽️🚲🦵 Pelé’s Renowned Mid-Air Bicycle Kick at Heart of Copyright Lawsuit https://t.co/oKDfBQBzF4 via @sportico @McCannSportsLaw

By Scott Soshnick
Former Stanford Athletes Launch Tampon Startup for Booming Market
SocialMar 11, 2026

Former Stanford Athletes Launch Tampon Startup for Booming Market

Stories You Won't Find Anywhere Else 👇 Ex-Stanford Athletes’ Tampon Startup Takes on Growing Market https://t.co/6PmYKk2qgF via @sportico @LuisaRBeltran

By Scott Soshnick
Jeff Shell Sued for Leaking UFC and WBD Details
SocialMar 10, 2026

Jeff Shell Sued for Leaking UFC and WBD Details

Paramount’s Jeff Shell Accused in Lawsuit of Leaking UFC, WBD Info https://t.co/Rw9tcLGZOZ via @sportico @crupicrupicrupi

By Scott Soshnick
Trump's College Sports Revival Plan Hits Legal Hurdles
SocialMar 9, 2026

Trump's College Sports Revival Plan Hits Legal Hurdles

Trump Plan to Make College Sports Great Again Faces Legal Barriers 👇https://t.co/y64AL38dSr via @sportico @McCannSportsLaw

By Scott Soshnick
Caliwater, Co‑founded by Vanessa Hudgens, Sponsors Enhanced Games
SocialMar 4, 2026

Caliwater, Co‑founded by Vanessa Hudgens, Sponsors Enhanced Games

The Enhanced Games has its first sponsor: Caliwater (@drinkcaliwater), which was co-founded by Vanessa Hudgens (@VanessaHudgens) ... Becomes the official cactus water of the Enhanced Games. @EnhancedGames

By Scott Soshnick
Inter Miami Secures Top‑Tier MLS Stadium Naming Deal
SocialMar 4, 2026

Inter Miami Secures Top‑Tier MLS Stadium Naming Deal

Nu Deal: Inter Miami Joins MLS’ Top Tier for Stadium Naming Rights ⚽️https://t.co/cfqksyH7BG via @sportico @JustBirny

By Scott Soshnick
ESPN's Women's Sports Sundays Expose Legacy Media's Limits
SocialMar 4, 2026

ESPN's Women's Sports Sundays Expose Legacy Media's Limits

ESPN’s ‘Women’s Sports Sundays’ Show the Limits of Legacy Media - Guest OpEd from @HaleyRosen 👇 https://t.co/aqNy6s6WqT via @sportico

By Scott Soshnick
Jeff Shell Skips Paramount Brief on WBD Merger
SocialMar 2, 2026

Jeff Shell Skips Paramount Brief on WBD Merger

Jeff Shell a No-Show as Paramount Brass Brief Wall St. on WBD Merger https://t.co/HsMvPz26yJ via @sportico @crupicrupicrupi

By Scott Soshnick
Netflix Rejects Warner Bros. Deal Amid Price War Concerns
SocialFeb 27, 2026

Netflix Rejects Warner Bros. Deal Amid Price War Concerns

Nuance and Depth are Paramount to Understanding this Story ... @crupicrupicrupi Delivers. See What I did There? Netflix Says No to Warner Bros. After Price War, Beltway Concerns: https://t.co/Yhskq9nksa via @sportico

By Scott Soshnick
Paramount+ Can’t Recover $7.7B UFC Deal With Subscriptions
SocialFeb 27, 2026

Paramount+ Can’t Recover $7.7B UFC Deal With Subscriptions

How Can Paramount+ Recoup Its $7.7 Billion UFC Bet? Subs Won’t Do It 👇https://t.co/zU9AQ6MVr4 via @sportico

By Scott Soshnick
Netflix Rejects Warner Bros Deal Amid Price War
SocialFeb 27, 2026

Netflix Rejects Warner Bros Deal Amid Price War

Netflix Says No to Warner Bros. After Price War, Beltway Concerns 👇https://t.co/Yhskq9nksa via @sportico @crupicrupicrupi

By Scott Soshnick
UFC White House Event Costs TKO $60M, No Profit
SocialFeb 26, 2026

UFC White House Event Costs TKO $60M, No Profit

TKO Expects $60M Bill, No Profit From UFC Event at White House https://t.co/IhMeLJMbSC via @sportico @LuisaRBeltran

By Scott Soshnick
The Lucrative Market Behind Iconic Sports Photography
SocialFeb 25, 2026

The Lucrative Market Behind Iconic Sports Photography

Of course @Sportico has looked into the business of iconic sports photos. Like these 👇 https://t.co/eVU4bF19fz https://t.co/CVs0z4WVhp

By Scott Soshnick
BravesVision Takes Control After RSN Collapse
SocialFeb 24, 2026

BravesVision Takes Control After RSN Collapse

Atlanta’s BravesVision Grabs Own Media Reins in Wake of RSN Crackup https://t.co/ElyRtrPlBk via @sportico @crupicrupicrupi

By Scott Soshnick
Bruin Capital Appoints MD to Target Fan and Media Opportunities
SocialFeb 24, 2026

Bruin Capital Appoints MD to Target Fan and Media Opportunities

NEWS: Bruin Capital Hires Managing Director to Focus on Fan, Media Opportunities 👇https://t.co/PF2Kr0t9a4 via @sportico @LuisaRBeltran

By Scott Soshnick
Olympic Gold Skate Propels Donna Summer's Streaming Surge
SocialFeb 23, 2026

Olympic Gold Skate Propels Donna Summer's Streaming Surge

Donna Summer is hot again thanks to Olympic ⛸️ Alysa Liu’s Olympic Gold Skate Sends Donna Summer Streams Soaring: https://t.co/awwuTGQRmj via @sportico @germanotes w/ data from @luminate_data

By Scott Soshnick
Moelis Hired to Broker Sale of Wasserman Amid Sports M&A.
SocialFeb 19, 2026

Moelis Hired to Broker Sale of Wasserman Amid Sports M&A.

🚨NEWS: Moelis has been retained to sell Wasserman, source tells Sportico. Moelis has been active in the space. Presided over, among others, Goldman buy of Excel Sports and Athlete’s First sale to General Catalyst.

By Scott Soshnick
YouTube TV Sports Plan Beats Fubo and DirecTV
SocialFeb 12, 2026

YouTube TV Sports Plan Beats Fubo and DirecTV

You have questions. @JacobFeldman4 has answers 👇 How YouTube TV’s Sports Plan Compares to Fubo, DirecTV Offers https://t.co/YIvOepQPGV via @sportico

By Scott Soshnick
NFL Appoints Tiger Woods' TMRW Sports to Run Flag Football
SocialFeb 12, 2026

NFL Appoints Tiger Woods' TMRW Sports to Run Flag Football

EXCLUSIVE: NFL Picks Tiger Woods’ TMRW Sports to Lead Flag Football Ops 👇https://t.co/7SPgnxBth1 via @sportico @novy_williams

By Scott Soshnick