Free Local SEO Course 2026
The video is a free, self‑paced local‑SEO training for 2026, hosted on the Surfside PPC YouTube channel. It stitches together existing tutorials and walks viewers through the fundamentals of ranking in “near‑me” searches, from defining local intent to setting up a Google Business Profile. Key insights include the primacy of a fully optimized Google Business Profile—consistent NAP, weekly posts, photo/video uploads, and prompt review responses—as the main Google signal. The presenter stresses building service‑specific landing pages (e.g., “tankless water heater repair near me”) and securing citations on free directories such as Yelp, Apple Maps, Bing, and industry‑specific sites. He also notes that organic rankings alone are increasingly difficult in competitive markets, so running Local Service Ads or PPC campaigns is essential for early lead flow. Examples cited are a plumber in Myrtle Beach who ranks high for “plumber near me,” the “Carolina Cool” ads that dominate map packs, and an optometrist practice that creates separate profiles for the practice and individual doctors. The speaker points out that platforms like Nextdoor, Reddit, and Facebook groups can generate referrals but should not be the sole strategy. For small‑business owners, the takeaway is a hybrid approach: solidify organic local signals, expand citation footprints, and supplement with paid local ads to overcome the crowded map results. Mastering these tactics can turn “near‑me” queries into qualified phone calls and sustainable revenue growth.
Google Ads & SEO Strategy for Business Growth #shorts
The video emphasizes that businesses, especially service providers like physical therapists, should invest in comprehensive website builds that work hand‑in‑hand with Google Ads and SEO to fuel growth. By creating a robust site architecture, firms can leverage Google’s algorithms to...
Surfside PPC Podcast Episode 19 - Google Ads Keyword Research Made Easy (Video)
Episode 19 of the Surfside PPC podcast dives deep into practical Google Ads keyword research, especially for complex B2B and e‑commerce offerings. The host outlines a step‑by‑step workflow that begins with feeding a client’s website URL—or even a single product...
Local SEO Keyword Research Tutorial For Local Businesses
The video walks through a step‑by‑step local SEO keyword research process, using a Bridgewater, New Jersey plumbing company as a case study. It shows how to gather a comprehensive list of service‑related terms with Google Keyword Planner, then translate those terms...
7 Dentist Marketing Strategies To Get More Patients
The video from Surfside PPC outlines a seven‑point playbook for dental practices seeking to increase patient volume in 2026. It stresses that marketing must align with the practice’s growth goals—whether attracting new patients broadly or promoting niche cosmetic services. The presenter...
Google Local Service Ads: Dominate Plumbing Search Results #shorts
The video highlights how Google Local Service Ads (LSAs) now dominate the top spots on Google Maps for plumbing searches, reshaping how local businesses attract customers. It points out that without LSAs, a plumber’s Google Business Profile often falls far...
Best Free Keyword Research Tools 2026
The video walks through the top free keyword‑research solutions for 2026, starting with Google’s own Keyword Planner. It demonstrates how the tool surfaces millions of keyword ideas, displays average monthly searches, and—crucially—provides low‑range bid estimates that help advertisers gauge cost‑per‑click...
Local SEO Backlinks How To Get More Backlinks
The video walks viewers through a step‑by‑step plan for acquiring local backlinks, using a hypothetical Atlanta gutter company as the case study. It emphasizes that backlinks must stem from genuine value—such as sponsorships, partnerships, or useful content—rather than artificial link...
Local Service Ads: Get More Leads & Full Schedule #shorts
The video promotes Google Local Service Ads as a primary channel for service‑based businesses to capture new customers. It explains that these ads sit at the very top of search results and include a “get competitive quotes” option, allowing multiple...
Dominate Local SEO: Service Area Pages That Rank #shorts
The video explains how businesses can dominate local search by building dedicated service‑area pages that clearly signal the markets they serve. Each page should combine localized copy, neighborhood‑specific keywords, and authentic media—photos and short videos of recent jobs—to boost relevance and...
Local SEO Scan: Ranking Google Business Profiles for Services #shorts
The video demonstrates a quick local SEO scan of Google Business Profiles for service queries like “dentist nearby” and “hardwood floor installers near me,” showing how the tool ranks businesses based on the viewer’s location. The rankings prioritize businesses closest to...
How Tree Service Companies Can Get More Leads and Calls
The video presents a fast‑track marketing playbook for tree‑service companies, emphasizing how to capture more leads through a blend of local SEO, a polished Google Business profile, and targeted paid advertising. It walks through a real‑world example, showing how a...
Google Ads: Broad Match Vs. Phrase Match Strategy #shorts
The video contrasts Google Ads’ broad match and phrase match approaches, urging marketers to assess which fit their national‑scale services. It argues that for businesses covering the entire United States, a concise list of phrase‑matched keywords often suffices, eliminating the...
Local SEO Google Business Profile Best Practices 2026
The video walks viewers through the essential steps for mastering local SEO via Google Business Profile (formerly GMB) in 2026, emphasizing that a fully completed and verified profile is the foundation for attracting clicks, calls, and directions. Key tactics include selecting...
Dominate Local SEO: The Ultimate Pest Control Keyword Strategy #shorts
The video explains how pest‑control companies can dominate local search by refining their keyword strategy. Rather than bidding on generic terms such as “pest control,” which attract high‑volume but low‑quality traffic, the presenter recommends hyper‑local phrases that pair the service...