Surfside PPC

Surfside PPC

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Practical Google Ads/PPC tutorials, strategy, and campaign build walkthroughs.

Targeting Google Ads Keywords - Surfside PPC Podcast Episode 16 (Video)
VideoApr 21, 2026

Targeting Google Ads Keywords - Surfside PPC Podcast Episode 16 (Video)

The episode centers on Google Ads keyword targeting, breaking down match types and how to structure search campaigns for maximum relevance. The host outlines best practices: group keywords by service and geographic location, create separate ad groups, and align each with...

By Surfside PPC
AI Video Generator: Beat Competition & Rank High #shorts
VideoApr 20, 2026

AI Video Generator: Beat Competition & Rank High #shorts

The video explains how marketers should assess competition before deciding whether to rely on SEO or invest in paid advertising for an AI video generator. In a saturated market, organic search alone won’t capture traffic, so a strategic mix of...

By Surfside PPC
Spy on Competitors: Ad Budgets & Keywords Uncovered! #shorts
VideoApr 17, 2026

Spy on Competitors: Ad Budgets & Keywords Uncovered! #shorts

The video highlights how marketers can uncover competitors’ ad spend, keyword selections, and landing‑page designs to reverse‑engineer successful campaigns. By tapping into public ad libraries and third‑party intelligence tools, advertisers can benchmark budgets, pinpoint high‑performing keywords, and replicate effective creative...

By Surfside PPC
Google Ads Copy: Fast AI Method for Clients #shorts
VideoApr 15, 2026

Google Ads Copy: Fast AI Method for Clients #shorts

The video walks through a streamlined workflow for generating Google Ads Performance Max copy by leveraging a client’s existing landing‑page content and Google Gemini’s generative AI. The presenter copies the full text from each service page—e.g., neck‑arm pain, rotator cuff—into a...

By Surfside PPC
AI for Multilingual Campaigns: Spanish Vs. English #shorts
VideoApr 11, 2026

AI for Multilingual Campaigns: Spanish Vs. English #shorts

The video explains how marketers should handle English‑language and Spanish‑language Google Ads campaigns, emphasizing that AI tools can streamline the translation of keywords and ad copy. Rather than lumping both languages into a single campaign, the speaker recommends creating distinct campaigns...

By Surfside PPC
Google Ads Keyword Planner: Unlock SEO Gold! #shorts
VideoApr 9, 2026

Google Ads Keyword Planner: Unlock SEO Gold! #shorts

The video explains how to repurpose Google Ads Keyword Planner as an SEO research tool, emphasizing that terms like "Google Ads" and "search engine marketing" must be treated as distinct entities when building content strategies. The presenter outlines a step‑by‑step workflow:...

By Surfside PPC
Google Ads Keyword Match Types For Beginners
VideoApr 8, 2026

Google Ads Keyword Match Types For Beginners

The video introduces Google Ads keyword match types for beginners, focusing on search campaigns and how to choose between broad, phrase, and exact matches. The presenter explains that exact match yields highly relevant clicks but limited volume, phrase match offers a...

By Surfside PPC
Dominate Local Search: Google Business Profile Mastery #shorts
VideoApr 8, 2026

Dominate Local Search: Google Business Profile Mastery #shorts

Local search dominance hinges on fully optimized Google Business Profiles (GBP) across every practice location, as demonstrated by OrthoSC’s multi‑clinic strategy. The video outlines step two of a two‑step plan: constructing a robust website and populating GBPs with complete information,...

By Surfside PPC
Dominate Local Search: Google Business Profile for Sports Injuries #shorts
VideoApr 7, 2026

Dominate Local Search: Google Business Profile for Sports Injuries #shorts

The video explains how sports‑injury clinics can dominate local search by leveraging Google Business Profile (GBP). It emphasizes setting up distinct GBP listings for every practice location and, when applicable, for each physician, ensuring that potential patients encounter the most...

By Surfside PPC
AI SEO Strategy: Grow Traffic & Sales FAST! #shorts
VideoApr 7, 2026

AI SEO Strategy: Grow Traffic & Sales FAST! #shorts

The video outlines a pragmatic AI‑driven SEO playbook for SaaS and mobile‑app companies seeking rapid traffic and sales growth. By mining Google Keyword Planner data, the presenter uncovered roughly 3,000 keyword gaps, filtered down to 248 actionable terms with at...

By Surfside PPC
Surfside PPC Podcast Episode 14 - Advertising Competitive Analysis
VideoApr 7, 2026

Surfside PPC Podcast Episode 14 - Advertising Competitive Analysis

The episode focuses on conducting AI‑enhanced competitive analysis for Google Ads, outlining free and paid resources that reveal what rivals are spending, targeting, and how they structure their campaigns. The host walks listeners through the Google Ads Transparency Center as...

By Surfside PPC
Quick Google Ads Competitive Analysis with 2 Tools
VideoApr 6, 2026

Quick Google Ads Competitive Analysis with 2 Tools

The video walks marketers through a rapid competitive analysis workflow that hinges on two free or low‑cost tools: Google’s Ads Transparency Center and the paid SpyFu platform. By entering a rival’s domain—Jasper.ai in the demo—the presenter pulls up every active...

By Surfside PPC
Get 5-Star Reviews: Boost Your Local Business Presence #shorts
VideoApr 6, 2026

Get 5-Star Reviews: Boost Your Local Business Presence #shorts

The video stresses that a robust online presence hinges on accumulating genuine 5‑star reviews, especially for local service providers. It contrasts a well‑reviewed business with Bay Orthopedic Associates, whose unclaimed Google profile shows no reviews, photos, or engagement, illustrating how...

By Surfside PPC
Unlock Keyword Gaps: AI SEO Strategy for Growth #shorts
VideoApr 6, 2026

Unlock Keyword Gaps: AI SEO Strategy for Growth #shorts

The video walks viewers through a fast, repeatable method for uncovering competitive keyword gaps using Google Keyword Planner, SpyFu, and Claude AI, applicable to any business seeking SEO growth. First, the presenter inputs a target site—Powtoon.com—into SpyFu to pull its organic...

By Surfside PPC
Google Ads on a Budget: $5-$20/Day Campaign Strategy #shorts
VideoApr 5, 2026

Google Ads on a Budget: $5-$20/Day Campaign Strategy #shorts

Google Ads on a $5‑$20 daily budget focuses on tight keyword selection and exact‑match targeting. The presenter advises starting with the highest‑impact, low‑competition terms, limiting the list to 10‑20 keywords, and using exact match until enough conversion data is gathered. He...

By Surfside PPC
Unlock Keyword Gaps: AI Voice & Text-to-Speech Strategy #shorts
VideoApr 4, 2026

Unlock Keyword Gaps: AI Voice & Text-to-Speech Strategy #shorts

The video walks through a data‑driven method for uncovering keyword gaps between Powtoon and its rivals VideoScribe and Animatron, leveraging Claude’s generative AI to turn raw spreadsheets into actionable content strategies. By aggregating three competitors’ keyword planners, the analyst surfaced roughly...

By Surfside PPC
AI Copywriting For Google Ads and Meta Ads
VideoApr 3, 2026

AI Copywriting For Google Ads and Meta Ads

The video walks viewers through a repeatable workflow for using generative AI to produce Google Ads and Meta ad copy. The host demonstrates how to pull text from a client’s landing page, feed it into a prompt, and generate performance‑max...

By Surfside PPC
Unlock Secret Keyword Ideas: Competitor Analysis Strategy #shorts
VideoApr 3, 2026

Unlock Secret Keyword Ideas: Competitor Analysis Strategy #shorts

The video walks viewers through a low‑cost competitor‑keyword research workflow, combining Google Keyword Planner’s site‑search feature with SpyFu’s free competitor discovery tool. By entering a rival’s domain—such as powtoon.com—users can pull an exhaustive list of related search terms and download...

By Surfside PPC
AI Keyword Research for SaaS: Powtoon Strategy Revealed #shorts
VideoApr 2, 2026

AI Keyword Research for SaaS: Powtoon Strategy Revealed #shorts

The video walks viewers through an AI‑driven keyword‑research workflow tailored for SaaS firms, using Powtoon.com as a live case study. The presenter demonstrates how to turn a generic search term—“best AI video creator”—into a structured SEO and PPC plan. He starts...

By Surfside PPC
Google Ads Tutorial For Medical Practices 2026
VideoApr 1, 2026

Google Ads Tutorial For Medical Practices 2026

The video walks viewers through setting up Google Ads for medical practices, using a Tucson veterinarian as a live example. It highlights the dense competitive landscape even in modestly sized cities and explains why a tailored ad strategy is essential...

By Surfside PPC
5-Minute SEO & Google Ads Campaign Strategy Revealed! #shorts
VideoApr 1, 2026

5-Minute SEO & Google Ads Campaign Strategy Revealed! #shorts

The video walks viewers through a rapid, five‑minute workflow for generating a complete Google Ads campaign that doubles as an SEO blueprint. By feeding a keyword list into a template, the presenter produces ad‑group names, suggested URL slugs, total monthly...

By Surfside PPC
Mosquito Control: AI Keyword Strategy for Local Services #shorts
VideoMar 31, 2026

Mosquito Control: AI Keyword Strategy for Local Services #shorts

The video walks viewers through an AI‑driven approach to building keyword lists for mosquito‑control businesses, emphasizing how local service firms can quickly generate high‑intent search terms. It starts by selecting seed phrases such as “mosquito control” and “mosquito treatment,” then advises...

By Surfside PPC
Surfside PPC Podcast Episode 13 - How To Market A Medical Practice
VideoMar 31, 2026

Surfside PPC Podcast Episode 13 - How To Market A Medical Practice

The episode tackles the single question of how doctors can attract more patients, outlining a step‑by‑step playbook for medical‑practice marketing. The host stresses three foundational pillars – a professional website that showcases doctors, services, insurance, and a simple booking system; a...

By Surfside PPC
Master Google Ads Call Conversions: Track Every Click! #shorts
VideoMar 31, 2026

Master Google Ads Call Conversions: Track Every Click! #shorts

The video walks viewers through setting up and differentiating Google Ads call conversion tracking, emphasizing the distinction between actual phone calls and simple click‑to‑call button interactions on mobile sites. Three conversion categories are defined: “Calls from ads” (calls initiated directly from...

By Surfside PPC
Boost E-Commerce SEO: Unlock Driving Traffic Now! #shorts
VideoMar 30, 2026

Boost E-Commerce SEO: Unlock Driving Traffic Now! #shorts

The video focuses on a practical SEO playbook for e‑commerce sites selling golf drivers. It advises merchants to align each product page with a targeted keyword theme and to supplement those pages with in‑depth guide articles that answer common buyer...

By Surfside PPC
5 Doctor Marketing Strategies 2026
VideoMar 28, 2026

5 Doctor Marketing Strategies 2026

The video outlines five essential marketing tactics for doctors and healthcare practices in 2026, ranging from foundational digital assets to ongoing reputation management. It begins by urging providers to create a robust website that lists every specialty, service, and location,...

By Surfside PPC