Every Piece of Content Is a Growth Engine
Everything is an ad. Creative from everywhere. It is THE UNIT of growth. Super smart play.
Scale Quality Creative by Flipping Cost Structures
This is the evolution of creative systems. It is how you build a high volume of diverse "quality" creative while inverting the cost structures that limit creative investment. Every brand will have a version of this as part of their creative ecosystem.
Only Index Splits Google Brand vs Non‑Brand, Meta ACQ/RTN
Q1 spend by channel/tactic across CTC. As far as I know it’s the only index that breaks out brand/non brand for Google and ACQ/RTN for Meta. https://t.co/HXhhNbT9XI
Q1 Brand Spend, iROAS, MER & Margin Bench
Where did brands spend their money in Q1? What was the iROAS of every channel and tactic? What about the median MER and contribution margin? Let me show you: https://t.co/U4MpMckToD
IROAS Uses Dual Factors, Campaign Ranks Vary
Thanks @PhilKiel for engaging seriously with the CPMr report. A thoughtful critique is beneficial to all research. But, two pieces of the thread rest on methodology misreads, and most of the "limitations you surface" are limitations we published ourselves. Here's...
Treat Budget as Daily Variable, Performance as Constant
Another nail in idea of daily budget controlling spend. Budget should always be a daily variable While performance is the constant That is how you want the machine to model your spend allocation. https://t.co/M5Qsc5I5sh
Switch ESP Fast, Keep Revenue Steady with Omnisend
Nobody wakes up excited to migrate their ESP. Because historically, it sucks: → Weeks of setup → Broken flows → Revenue dips @omnisend's angle is different: → Flows live fast → Data moves clean → Revenue doesn’t stall Switching tools shouldn’t cost you money. If anything it should make you...
Aggregates Guide Tests, Brand Data Drives Decisions
Some individual brand illustrations of the relationship between campaign level CPMr and iROAS. Important to always view aggregate data as generally useful and specifically useless. Use aggregates to help you decide which things to test first and then check the data...
Higher CPMr Boosts Incremental ROAS for 71% Brands
Cool analysis of CPMr on Meta dropping tomorrow. Headline: Higher CPMr campaigns deliver better incremental ROAS in 71% of brands. Not too dissimilar from CPM itself. BUT There is some cool findings on incrementality factor impact and the differences between brands. Stay tuned...
Meta’s March Bug Skews Click‑only Attribution, Hurting Optimization
I think this is a good visualization for the impact of TWO major Meta items in March. 1. An overspend bug that occurred on Sunday 3/16. Spend spiked against 0 reported value. (lots of refund coming) 2. The changes to click based...
Meta's New Click Attribution Shifts Performance Metrics
Meta completely changed how it counts click attribution. How did it effect performance? What should you do about it? I pulled data on 50 accounts and $30M in spend over the last few weeks to break it down... https://t.co/kspXVNgkoO
Cut Agency Costs, Boost Margins with Prophit System
March will close out as the largest new business month in CTC history. There is insatiable appetite for challenging the cost structures (labor and tooling) of the previous era of eCommerce. If you currently believe: your agency costs are too...
One Dashboard Can't Serve All; Infinite UI Wins
The inevitable problem with trying to build a single dashboard for so many different businesses. Also why the world will move to “Infinite UI” and always from templated dashboards entirely. There is just no barrier to having UI exactly as...
Instant Unlimited Insights Free Teams From Dashboard Limits
We have entered the INFINITE UI ERA. Statlas MCP + Canon + Prophit Engineer = Endless Customization of Beautiful Personalized Reporting When you organize data effectively and combine it with Ai access you can generate any insight and visualization at warp speed. Problems...
Stripe's In‑Ads Checkout Makes Shopify Optional
Uhhh is this the beginning of the inevitable breakup between Stripe and Shopify? This is a big deal. It’s also a bunch of my predictions coming to life at once. Here's what's happening: Stripe is powering a native checkout inside Facebook ads....