Incremental Attribution Cuts CPM 68% and Boosts Reach
A compelling case for more Incremental Attribution in your ad accounts. Maybe. I know many people are concerned with driving access to more NEW CUSTOMERS on meta. In a test across 13 accounts we found that IA campaigns delivered a 68% average reduction in CPMr (cost per 1,000 unique accounts reached) vs. standard This is helpful for brands that are concerned with rolling reach and or potentially brands with longer consideration periods. IA reach is efficient, several accounts delivered 3–6x the reach per dollar vs. standard spend. Now that IA supports cost controls, the risk of testing is lower than it's ever been. If you have an account with higher frequency or wanting to expand rolling reach this is a good test to launch. But there is a catch....
Gain Clarity, Accountability, and Capacity with Prophit Engine
Ditch the chaos. Create clarity (more accurate forecasting) accountability (responsibility for growing contribution) and capacity. (one empowered operator saving you thousands in labor and tooling) I'd love to show you how the Prophit Engine gives you the confidence that you will achieve you goals.
Audit Meta Spend Now, Prepare Refund Data
Overspends everywhere on meta tonight. Check your accounts and prep your data for refund requests.
Know Each Ad’s Marginal Value to Set Production Costs
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
AI Context Layer Unlocks Real‑Time eCommerce Potential
What is the AI "Context Layer" and why does it matter? Let me show you a realtime example. If you are experiencing limitations in how AI is able to impact your eCommerce business specifically check this out. https://t.co/G0Vvc8h08y
Embrace Mistakes: Reinforcement Learning Rewards Bold Errors
In the Ai game whoever is willing to be wrongest will become the rightest. Too many people are afraid of error. RL is progressive truth.
Live Walkthrough: Discover How the Prophit Engine Works
Today at 11am PT @itslukeaustin and I are walking through the Prophit Engine live. What it is. How it works. Who it's for. https://t.co/GX7yzTTDT8
AI-Powered Profit Forecasting for Consistent Margin Growth
Predict profit like a prophet. With the Prophit Engine from CTC. Clarity, accountability and capacity woven into a single human operator. Forecast more accurately Grow contribution margin more consistently All while saving money. Combining the explosion of AI with the...
One Person, Whole Team's Power in Action
From bid adjusts to the board room. What does it really look like for one person to execute with the capacity of an entire team. Meet Anmar, join him for a day: https://t.co/3HFBm3qZ8k
AI Collapses Agency Cost Structures, Not Jobs
Forrester just said 15% of agency jobs will disappear in 2026. The headlines are framing it as "AI replacing humans." That's not what's happening. AI isn't replacing roles, it's collapsing cost structures. The labor that used to justify a $60K/month team now runs through...
Omnisend Guarantees 5-Day Full Migration, Done Personally
Most software companies tell you migration is easy. Then they hand you a help doc and disappear. Omnisend did something different. Their leadership team migrated brands themselves. Felt the friction. Found the answer. Now they handle the entire process for you. 5 days. Start...
Boost Forecast Accuracy, Margin, and Savings with Prophit Engine
Our new Prophit Engine service is now live. In this episode I cover: Who’s it for Why you should care And how to get started. https://t.co/iSLVAmatFe My challenge to every founder, CFO or CMO is to listen and ask yourself if 1)...
Marketing Spend Drives E‑commerce SERP Dominance
eCom is a low opex game. He who can spend the most on marketing wins the SERP. The 25>15>10% evolution is underway. https://t.co/MP1L7T7MZ5
One Person Can't Replace Four Without More Than AI
"Just hire someone smart and give them AI tools." That's not a strategy. That's a hope. Part 2 of the 10% OpEx series breaks down what actually has to be true before one person can do the work of four....
Unwind with a 3‑Hour E‑Commerce Deep Dive
Long day? Climb into the bath tub and spend 3 hours soaking in this conversation with me and eComs Lex Friedman: @markbrazil https://t.co/MILIpQXdKG
One Person Replaces $60K Team, Drives 32
I spent 12 years figuring out how to collapse a $60K/month growth team into one person. The results: 3.15% forecast to target across $3B in GMV. 32% yoy revenue growth. 41% yoy contribution margin growth. Here's the entire playbook. https://t.co/0oPoA7oEd8
SEANs: Opinionated Software Unifying Marketing and Finance
Another way to think of SEANs is software with a point of view If you think about Ads Manager, as a traditional software, Ads Manager is agnostic to your strategy. You can go in there, click whatever buttons you want, and...
Why Software‑Enabled Agencies Are the Future of E‑commerce
Despite a small pocket of futile, violent resistance (looking at you @jacob_posel, @ChereneAubert and @Chillestdotcom) SEAN's (Software Enabled AgeNcies) are all the rage. In this week's ecommerce playbook podcast episode I break down why we are committed to building a SEAN and...
Prioritize Contribution Margin Above All Other Metrics
99.7% to target on CM this month. Great growth teams are committed to a hierarchy of metrics. Every month is going to involve different trade offs to reach your goal. But great forecasting and execution requires being clear on the...
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Meta Prioritizes Broad Targeting Over Tight Layering
Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...
Spend at Your Marginal Frontier, Not Just More
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
Nathan James Dominates Furniture Search; Rivals Must Step Up
Nathan James is just dominating furniture search. To the point that it’s annoying. Hat tip to that team. The rest of the furniture industry needs to step (stool) it up.
Monthly Creative Demand Plan Aligned With Financial Forecast
A Full CREATIVE DEMAND Plan connected to your financial plan. Every month you get a clear breakdown of: How many ads you need to make What format should you make them in What products or moments to focus on And who is responsible for the...
Growth Needs Systems, Not Just Speed
Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...
Scaling to $10M: Creative, Calendar, and Product Playbook
Do you follow @JoySharma_11 yet? If not let this video convince you that you should: https://t.co/6arD99vusY In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek...
E‑commerce Brands Will Likely Buy, Not Build, Agentic
I’m not sure ecom brands will ever have the right financial incentive to build a significant agentic labor force. It’s just not a business model that creates leverage from tech buildout. They can’t capitalize the build expense. It does little...
The Flow Era: Forces Shaping Commerce's Future
Talking the Flow Era and evolutionary forces driving the future of commerce. Might bank 4 hours who know...
Boost Revenue per Employee Tenfold with AI‑Driven Roles
Satya is giving eCommerce brand owners the labor playbook to follow. Product Manager + Designer + Back End Engineer + Front Engineer > Full Stack Developer Head of Growth + Meta Buyer + Google Buyer + Creative Strategist > Prophit Engineer Greater velocity,...
Brands Must Prioritize Analytics over High CPM Confidence
$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
Prioritize Free Cash Flow Over EBITDA and Revenue
A massively underrated assessment for choosing a business model is the capacity to produce money in your pocket. FCF > EBITDA > Revenue