IC to Electric: 90% Fuel Savings, Lower Maintenance, and Smarter Forklift Decisions
In this episode of The New Warehouse Podcast, Kevin Lawton talks with Martin Boyd, CMO of Big Joe, about the rapid electrification of forklift fleets. Boyd explains how Big Joe’s fully integrated lithium‑ion batteries eliminate the drawbacks of lead‑acid and internal‑combustion (IC) trucks, delivering up to 90% fuel savings, lower maintenance, and ergonomic parity with legacy equipment. He highlights the key drivers for switching—environmental sustainability, volatile fuel costs, and total‑cost‑of‑ownership reductions—and stresses the importance of data‑driven decision‑making to time the transition correctly. The conversation also touches on Big Joe’s 75‑year legacy and their bold marketing stunt at ProMat to showcase the contrast between outdated IC trucks and modern electric models.
Modular Warehouse Solutions That Adapt to Change
In this episode, host Kevin Lawton talks with Ben Hull, Director of Sales at Item (pronounced "EET-em"), about the company's modular T-slot aluminum extrusion system—often likened to industrial Legos—that lets warehouses and manufacturers quickly design and reconfigure workstations, carts, and...
On-Demand Warehousing Solves Distressed Freight Problems
In this episode, Kevin Lawton interviews Dave Gutierrez, VP of Sales at Olymp Warehousing, about their on‑demand warehousing marketplace that connects shippers needing immediate storage or freight services with 3PLs and warehouses. Olymp’s platform automates RFQ submissions, rapid bidding, and...
Finding a Home for Excess 3PL Inventory
In this episode, Kevin Lawton talks with Abby Naraki, CEO and founder of Stock, about the growing problem of excess inventory in the 3PL and e‑commerce space and how Stock connects that surplus to a vast network of nonprofits. Abby...
Supply Chain Data Capture Is Entering a New Era with Surgere
In this episode Kevin Lawton interviews Bill Woppler, CEO and founder of SurgeAir, about the evolution of data capture in supply chains. SurgeAir now processes about 15 billion transactions a month and has introduced Sophia, an agentic AI that makes sense...
The Buyer's Journey for Warehouse Automation
The episode explores the warehouse automation buying journey from three angles: iAutomate’s CEO Christoph Buchmann explains how the process truly begins with identifying a problem and validating automation as the right solution; Staples Canada’s Mert Selchuk describes a data‑driven, internal...
Warehouse Automation Success Depends on Operational Alignment
In this episode, Kevin Lawton interviews Adrian Stuck, CEO of High Robotics, and later Colin McAleenan, VP of Business Development, about the company’s mobile ASRS solutions, especially the HyperClimb robot that combines horizontal and vertical movement. They stress that successful...
3PL Culture and Fulfillment Experience
In this episode, Kevin interviews Michelle Harris of Our Service Works (OSW), a Dallas‑based 3PL that evolved from outsourced customer care to a full‑service fulfillment operation. They discuss how OSW carefully selects carriers—evaluating performance data, technology integration, and support—to enhance...
Product Identification Across the Supply Chain
In this episode, Kevin Lawton talks with Jim Bureau, President and CEO of Loftware, about the critical role of product identification and connected packaging in modern supply chains. They explore how Loftware’s cloud‑based labeling solutions enable authentic, compliant, and traceable...
Where Is Warehouse Technology Heading with Gary Allen of Ryder
In this episode, Kevin Lawton chats with Gary Allen of Ryder about the rapid evolution of warehouse technology, focusing on automation and AI. Allen explains how automation—from autonomous mobile robots to autonomous forklifts and emerging humanoids—is becoming more affordable and...
Warehouse Continuous Improvement at Atomix: Culture and Data
In this episode, VP of Operations Drake Meyer discusses Atomics' rapid growth, its unique high‑touch 3PL model, and the development of its proprietary WMS. He shares how his hands‑on warehouse background informs his leadership style, emphasizing a continuous‑improvement mindset rooted...
European eCommerce Fulfillment Through a Global Lens
In this episode, Kevin interviews Ken Byrne, founder of RedSky Europe, about the challenges and opportunities of European eCommerce fulfillment for global brands. Byrne explains how his experience as an eCommerce brand owner informs RedSky’s tech‑first, scalable approach, especially for...
Yard Automation and the Future of the Yard
In this episode of The New Warehouse Podcast, host Kevin interviews Darin Brannan, CEO of Terminal Industries, about the emerging importance of yard automation in modern supply chains. Brannan explains how yards have traditionally lagged behind warehouses in technology adoption...
Human-Centered Warehouse Automation at EssilorLuxottica
In this episode, Kevin Lawton interviews Naveen Chandra, Director of Distribution at EssilorLuxottica, about the company’s human‑centered approach to warehouse automation across its vast, high‑SKU network. Chandra explains how they balance advanced forecasting, slotting, and real‑time operational control with a...
Warehouse Power Infrastructure Is Redefining Leasing
In this episode, Kevin interviews Blake Chroman, Principal at Sitex Group, about how warehouse power infrastructure is becoming a decisive factor in industrial real estate leasing and development. Chroman explains that electrical capacity, utility connection timelines, and total occupancy costs...
The 2026 Material Handling Marketing Report: Why Thought Leadership Is King
In this episode, Kevin and Ashton Maxfield dissect the 2026 Material Handling Marketing Report, which reveals that 45% of industry professionals rank Thought Leadership and Content as their top marketing priority. They explain how traditional sales tactics—like spec sheets and...