Tiffani Bova

Agentic AI Surges as Top Enterprise Priority

Futurum’s latest Enterprise Software Decision Maker Survey reveals Enterprise AI ROI Shifts as Agentic Priorities Surge ▪The Agentic Shift: Autonomous Agents/Agentic AI claimed the #1 technology priority for 17.1% of decision-makers, up from 13.0% in 2H 2025—a 31.5% year-over-year increase and the fastest-growing category in the survey. Combined top-two priority rankings reached 39.3%, up from 32.0%. ▪The Death of Best-of-Breed: Best-of-breed procurement fell 3.6 percentage points to 20.7% as enterprises consolidate onto integrated platforms (65.9%, up from 60.0%) to create the unified data fabric that AI demands. 41.0% of organizations are actively planning to reduce their application count. ▪The Two-Speed Pricing Strategy: A pricing bifurcation has emerged—consumption-based pricing dropped 5.8 points for core software (to 30.1%) as buyers seek predictability, but surged 5.3 points for GenAI features (to 42.9%) as they reject flat-fee “AI taxes” in favor of usage-based metering. ▪The Builder Culture Persists: 56.0% of decision-makers still prefer to build most applications in-house, virtually unchanged from 2H 2025, suggesting that AI-assisted development tools are reinforcing—not eroding—the build preference. A vendor’s biggest competitor remains the customer’s own engineering team.