Manager Support, Workflow Fit Drive AI Adoption
AI in the Workplace: What Separates Adopters and Holdouts. Having AI tools at work doesn't guarantee use. AI adoption depends on manager support, workflow fit, and whether workers see value in the tools. https://t.co/Gw9QttY7hv
Growth Requires Balancing Customer and Employee Experience
Unpopular opinion: "Customer obsession" as a standalone strategy is one of the most misunderstood ideas in business. And it's costing companies real growth. Before you close the tab — hear me out. I am not saying customers don't matter. Of...
Buyers Favor Consumption Pricing for GenAI, Shun It for SaaS
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS A two‑speed pricing strategy taking shape: consumption‑based pricing has dropped 5.8% for core software, to 30.1%, as buyers seek predictability, but climbed 5.3 points to 42.9% for GenAI...
Integrate Today’s Quota with Tomorrow’s Market Strategy
Today's Thought: The "𝐒𝐞𝐥𝐥𝐞𝐫'𝐬 𝐃𝐢𝐥𝐞𝐦𝐦𝐚" is alive and well. I coined the term 'seller's dilemma' 15+ years ago, as a play on Clayton Christensen's incredible book, The Innovator's Dilemma. Every seller knows the pressure: close this quarter while somehow preparing for...
Scaling Tesla: From $2B to $20B in 30 Months
Join me for a conversation with @jonmcneill, the man Elon Musk appointed as President of Tesla, to scale a company from $2B to $20B in 30 months. The Algorithm is the first book written by one of Elon's direct reports, and...
Private Sector Uses AI Slightly More than Public
How often do you use AI in your role? Private Sector: Frequent: 25% Total Users: 41% Public Sector: Frequent: 21% Total users: 43%
Accenture’s M&A Signals New AI‑Driven GSI Era
Today's Thought: The M&A Signal Everyone Should Be Watching In 2015, Accenture acquired Cloud Sherpas. At the time, most people in the channel saw it as a Salesforce play. I saw it as something bigger: a signal that the world's...
AI Must Safeguard Today’s Clients and Build Tomorrow’s Loyalty
When using AI to improve revenue performance, you need to measure two things simultaneously: 1) whether AI is protecting the relationships that fund the business today, and 2) whether it’s earning the loyalty of the customers who will fund it...
Agentic AI Surges as Top Enterprise Priority
Futurum’s latest Enterprise Software Decision Maker Survey reveals Enterprise AI ROI Shifts as Agentic Priorities Surge ▪The Agentic Shift: Autonomous Agents/Agentic AI claimed the #1 technology priority for 17.1% of decision-makers, up from 13.0% in 2H 2025—a 31.5% year-over-year increase and...
Enterprise Software Shifts to Industry Clouds and Outcome AI
Enterprise Software, 2026: AI integration deepened, platforms repositioned, and the enterprise stack evolved for scale. The vertical pivot - budgets are shifting from maintaining custom code to adopting specialized 'industry clouds.' The value split - Capital is flowing away from generic tools...
G2 and Futurum Boost Real‑Time Decision Intelligence
Amazing add to the G2 Platform, Godard Abel . Excited to have these incredible insights further fuel our exclusive evaluation partnership between G2 and Futurum to power real-time decision intelligence and technology evaluation.
SEO Is Dead; Embrace Generative Engine Optimization Now
Today's Thought: The "Blue Link" Era is Over. Is Your Growth Plan Stuck in 2010? For decades, we’ve told Marketing: “Rank on page one.” We’ve told Sales: “Don’t worry, the leads are coming from search.” But the seismic shift to...
AI Platforms to Grow 10× by 2030, Inference Leads
AI Platforms market will surge more than 10x by 2030, driven by the enterprise adoption of model training, inference, and AI agents. It highlights the power shift from hyperscalers to emerging independents and the rise of inference as the dominant...
Customers Care About Their Goals, Not Your Journey Map
Customers don’t get excited about where they are in your “customer journey map” - they have their own goals. https://t.co/lO6NQFqsHY
Hyperscaler Marketplaces Set to Capture $42B by 2029
Hyperscaler Marketplaces are becoming a mainstream enterprise procurement channel. By the end of 2025, over $21B in third-party software purchases will flow through hyperscaler-operated marketplaces, rising toward $42B by 2029. These marketplaces now represent roughly 5% of global enterprise software...
