Recent Posts
Social•Dec 19, 2025
Hyperscaler Marketplaces Set to Capture $42B by 2029
Hyperscaler Marketplaces are becoming a mainstream enterprise procurement channel. By the end of 2025, over $21B in third-party software purchases will flow through hyperscaler-operated marketplaces, rising toward $42B by 2029. These marketplaces now represent roughly 5% of global enterprise software GMV, signaling structural adoption rather than experimental use. $AMZN $GOOGL $MSFT
By Tiffani Bova
Social•Dec 17, 2025
AI Platforms to Grow 10x by 2030, Inference Leads
AI Platforms market will surge more than 10x by 2030, driven by the enterprise adoption of model training, inference, and AI agents. This highlights the power shift from hyperscalers to emerging independents and the rise of inference as the dominant...
By Tiffani Bova
Social•Dec 9, 2025
Employee Experience Drives Superior Customer Experience
In my publication titled The Experience Mindset, I uncover a vital insight: Significant improvements in customer experience are unattainable without first focusing on and enriching the employee experience. Research indicates that 69% of employees would be inclined to exert greater effort...
By Tiffani Bova
Social•Dec 8, 2025
Innovation Without Harm: Redefining Growth Beyond Disruption
Consider a Fresh Perspective on Innovation Imagine a world where innovation flourishes without inflicting harm on anyone. In the latest episode of my podcast, What’s Next!, I engage in an insightful discussion with Renee Mauborgne, who is well-known as the co-author of...
By Tiffani Bova
Social•Dec 8, 2025
Replace Moats with Rooms: Embrace Dynamic Competitive Advantage
If you’ve followed our Playing to Win: Practitioners Insight series, you know we’re not afraid to challenge conventional thinking—especially when it comes to strategy. In this ninth episode, Roger Martin and I took on a sacred cow of business thinking:...
By Tiffani Bova
Social•Dec 6, 2025
Adaptability, Not Fortresses, Is Today's Competitive Edge
Numerous leaders tend to view competitive advantage as a stronghold—safeguarded and impervious to external forces. Yet, in the fast-paced environment we live in today, that viewpoint could very well turn into your most significant weakness. It's time to reconsider the...
By Tiffani Bova
Social•Dec 3, 2025
AI Platforms Market to Hit $292B by 2030
Global AI Platforms market to surge from $24.9 billion in 2024 to $292 billion by 2030, reflecting an approximate 50.8% CAGR in the base scenario. Our latest report maps out Bull ($819.4B) and Bear ($155.1B) scenarios, driven by key factors...
By Tiffani Bova
Social•Dec 2, 2025
AI Transforming Analyst Research and Vendor Evaluations
When you get Daniel Newman and me together in front of a microphone at Ingram Micro ONE a few weeks ago, you never know what we might say about research, vendor evaluations, and the role AI will play in an...
By Tiffani Bova
Social•Dec 1, 2025
Curiosity‑Driven CEOs Build Trust Through Open Dialogue
I came across a recent Fortune article on McKinsey’s “CEO whisperers,” and it made me think about what truly enables leaders to excel. The most successful CEOs were portrayed as active learners, constantly asking questions, inviting discomfort, and building systems...
By Tiffani Bova
Social•Nov 17, 2025
Respect, Equip, Trust Employees to Win Customers
I was reading a sharp Forbes piece about how employee experience makes or breaks customer experience, and it sparked a familiar reminder from my own work: the brands customers love are usually the ones where employees feel respected, equipped, and...
By Tiffani Bova
Social•Nov 14, 2025
Invest in Employee & Customer Experience to Double Growth
Organizations that dedicate resources to enhancing both employee and customer experiences tend to experience twice the growth rate and generate more than 50% additional revenue. This isn't just empty talk—it's a calculated approach. Discover More: https://t.co/8aMJ6Tt1ZM https://t.co/tKeb8u3fRM
By Tiffani Bova
Social•Nov 13, 2025
Greatest Innovations Work Quietly Behind the Scenes
Take a moment to truly contemplate this notion: the most significant innovations usually don’t attract much attention; rather, they function subtly in the background, influencing our environment without seeking the spotlight. https://t.co/jGmXS2Nkor
By Tiffani Bova
Social•Nov 13, 2025
Loyal Customers Start with a Team‑backed Culture
If you aspire to cultivate a base of loyal customers, the first step is to establish a culture that your team truly supports and believes in. https://t.co/Js4jyb8Ker
By Tiffani Bova
Social•Nov 11, 2025
Integrate AI Deeply to Turn Hype Into Real Impact
The most significant benefits of AI arise not just from the technology itself, but when it is thoroughly integrated into your business workflows. It is at this stage that Agentic AI transitions from merely being a trending topic to genuinely...
By Tiffani Bova