From Skeptic to Advocate: AI Powers My Workflow
"Vibe marketing" used to be an insult to our community. And I was publicly trashing it. Six months later, 99% of my work runs through Claude Code: ▪️ Letting AI analyze the job interviews I've conducted, point out my weak spots, and build me an "interview prep" skill to nail the next ones. ▪️ Building out a keynote for Ahrefs Evolve by dictating my thoughts and pasting in links to reference material. ▪️ Saving transcripts of every call, asking AI to clarify anything that went over my head and update my personal knowledgebase. ▪️ Creating product positioning draft by analyzing a dozen (somewhat) similar products and feeding in my team's Slack messages about what we're building. ▪️ Writing a draft script for a video ad idea in ~10 minutes. ▪️ Building dozens of small apps and automations (see my earlier post). ▪️ And finally… this very post — dictated freestyle and polished by Claude, using a skill I built earlier. I was so wrong about vibe marketing. In my defense, six months ago AI failed to impress me no matter what I asked it to do. But the tools have caught up. Now I'm a believer. And Claude Code isn't even built for marketers. You should see what we're building here at Ahrefs with Agent A. 👉 ahrefs(.)com/agent-a
Ahrefs' Crawler Outshines Claude's AI Attempts
Death by Clawd - have you checked if your company is safe? Here at @Ahrefs we are going to be just fine it seems. 🙃 EULOGY: "We gather here today NOT to bury Ahrefs, but to acknowledge the uncomfortable truth: you can't replace...
Stop AI Repurposing: Test Small, Grow Big
The biggest lie in content marketing is the "AI content machine" that automatically turns one big piece of content into ten small ones. Last year: ▪️ I got 9M+ impressions on my LinkedIn posts ▪️ Ahrefs Blog got 3M+ unique visitors ▪️ Ahrefs YouTube...
CMO Builds AI‑powered Tools without Writing Code
I'm a CMO of a $100M+ ARR (boostrapped) company. And I have 7 parallel sessions of Claude Code running on my laptop right now. I've never written a line of code in my life. But in the past few months I've built: ▪️...
Google's Traffic Dip Fuels Surge in Paid Ads
Google lost ~5% of traffic share in the past 10 months (35.11% → 30.53%). Everyone thinks AI search ate it. Well… ▪️ AI search: 0.22% → 0.26% (+0.04pp) ▪️ Social: 7.67% → 8.24% (+0.6pp) ▪️ Paid: 13.99% → 17.15% (+3.2pp) ^ that’s across ~75k websites in...
AI Forces Rethink of Timeless Brand Discoverability Basics
Everything you know about making your brand DISCOVERABLE online is simultaneously correct and outdated. The fundamentals haven't changed. But with AI at our disposal, we now have to rethink every detail of how we apply them. I've been deep in the trenches...
Ahrefs Adds Free AI Prompt Tracking to Paid Plans
Now that tracking your AI visibility is becoming table stakes, we decided to include it in @Ahrefs at no extra cost. Every paid plan (except Starter) now includes custom prompt tracking in Brand Radar: - Lite: 150 checks/mo - Standard: 300 checks/mo - Advanced:...
AI Outbound Fails without Clean, Accurate Data
Last week I got an outreach email congratulating me on our Series D. Ahrefs has never raised a single dollar. We're bootstrapped. So someone's AI agent pulled the wrong data, mashed it together, and confidently sent me a "personalized" message that was...
Search Traffic Plummets 90M, AI Adds Negligible Boost
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP...
New Flexible $50/Mo Prompt Tracking Pricing, Free Trial
We just launched what I believe is the best pricing structure for custom prompt tracking (in @Ahrefs Brand Radar). Here's why: → Starts at just $50/mo → Pricing is based on "checks," not prompts → Pick the cadence that fits your needs: daily, weekly,...
Vote for DR80+ Club T‑Shirt Design
We're bringing back the @Ahrefs DR80+ Club. 👑 ...and we need your vote for the best t-shirt design. *Why does DR80+ matter?* DR (Domain Rating) is Ahrefs' metric for a website's link popularity. Essentially, how many high-quality sites are linking to it. This metric...
People Prefer Smart UI Over Prompt‑Only AI Solutions
AI won't kill UI. At least that's the sentiment I got on my recent (shit 😅)post about replacing @clay (valued at $5B) with Claude Code. It might've seemed like I was hating on Clay, but I was actually playing devil's advocate to...
Seeking Top US Product Marketer to Bridge Gap
I'm looking for a world-class Product Marketer (US-based 🇺🇸 ). Know one? 👀 @Ahrefs' product team is shipping faster than our marketing can keep up — and I need someone who can help us close that gap. Not a "landing page copywriter." Not...
Data Moats Drive Billion-Dollar Valuations Over Commodities
So Profound was valued at $1B… while Similarweb is valued at just ~$158M ($229.58M market cap minus $72M in cash). Make it make sense. One is essentially a commodity product, competing with a horde of startups offering very similar tools: AirOps, Peec...