Tim Soulo

Tim Soulo

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CMO, Ahrefs; SEO/content strategy, unconventional marketing.

Data Moats Drive Billion-Dollar Valuations Over Commodities
Social•Feb 25, 2026

Data Moats Drive Billion-Dollar Valuations Over Commodities

So Profound was valued at $1B… while Similarweb is valued at just ~$158M ($229.58M market cap minus $72M in cash). Make it make sense. One is essentially a commodity product, competing with a horde of startups offering very similar tools: AirOps, Peec...

By Tim Soulo