From Too Early to Category Leader: GTM Clarity Wins
Every category leader had to survive a phase when they were "Too Early" Meet Wasim K. . He’s the CEO of BLACKBIRD.AI . We started working together inside the Unstoppable GTM Program when he only had ONE customer. The US Department of Defense. They had incredible technology, but his ideal customers didn’t quite get what they were selling (not yet at-least). Fast forward to today, they went from “Too Early” to a Category Leader in a fast growing space called Narrative Intelligence. They’ve even gone on to raise a Series A and then a Series B. So here’s the big question… How did he transform his GTM Strategy to win his category? On today’s Unstoppable Sunday episode, I got on a call with Wasim and talked through all his lessons learned. There are three key important lessons that Wasim talked through in his journey: 1) How to survive being "too early" 2) How to win in the Enterprise as a startup with "Trust Packs" 3) Why Clarity beats Cleverness in GTM (this is a must watch if you’re early and creating a category) To watch the full Unstoppable episode, follow the link in the comments below👇
Outdated GTM? Adopt ICP, Messaging, and Repeatable Motion
The 5 warning signs your GTM Strategy is already outdated for 2026…. 1) Your only form of Marketing is spending on Google ADs 2) You're waiting for SEO to kick in 3) Your AI SDR is returning zero replies 4)...
Atlassian's Acquisitions Turned Beloved Tools Into Failures
> Hipchat > Trello > Loom What do they all have in common? @Atlassian bought these incredibly loved and delightful products and completely destroyed them. It’s almost impressive at this point really.
Three Go‑to‑Market Mistakes Stalling Your B2B Growth
3 reasons your B2B startup isn't growing (that have nothing to do with your product). You have a great product. You followed the steps. But the growth isn't there. Why? It’s likely one of these three Go-To-Market failures:
Big TAM Impresses VCs, Hurts Your Marketing Focus
Your Total Addressable Market (TAM) is $10 Billion? That’s great for your VCs. It’s terrible for your marketing. I used to make this mistake, too. I thought a "Massive ICP" meant massive opportunity.
Scaling Beyond $300k Requires Expanding Beyond Your TAM
Getting to $300k ARR was hard. Getting to $3M will be impossible if you keep selling to your TAM. You have traction. You have revenue. But the strategy that got you to $300k isn't the one that gets you to $3M.
Scale Beyond $300k by Narrowing, Not Widening ICP
Getting to $300k ARR was hard. Getting to $3M will be impossible if you keep selling to your TAM. You have traction. You have revenue. But the strategy that got you to $300k isn't the one that gets you to...
Preparing Founders for 2026 Strategic Success
If you're working on your Strategic Plan for 2026 as a Founder then this is for you. For each of my clients inside my GTM Programs, I've been working to get them ready for 2026.
Plan Your 2026 GTM Strategy to Finish 2025 Strong
If you're working on your Strategic Plan for 2026 as a Founder then this is for you. For each of my clients inside my GTM Programs, I've been working to get them ready for 2026. My goal is to help...
Scaling Software in 2026 Starts with a Real GTM Blueprint
If you’re looking to scale your software business in 2026… You’re likely working to build out your Go-To-Market plan. When I first set out to scale my last company ToutApp. I thought I knew what goes into a GTM Plan.
5-Step GTM Blueprint
If you’re looking to scale your software business in 2026… You’re likely working to build out your Go-To-Market plan. When I first set out to scale my last company ToutApp. I thought I knew what goes into a GTM Plan....
The 5-Step Go To Market Plan to Scale Your Software Business
The video walks founders through a five‑step go‑to‑market (GTM) checklist designed to help software companies scale in 2026. The presenter, a former CEO of ToutApp backed by Andreessen Horowitz, Jackson Square Ventures, Founder Collective and 500 Startups, frames the...
Master 2026 GTM Planning in 3 Proven Steps
Every CEO I know is busy building out their Strategic GTM Plan for 2026. This process can be scary and daunting. BUT, it doesn't have to be if you have the right help and blueprint to follow. This is why...
Stop Chasing Vanity Metrics; Prioritize Qualified Leads
The dangerous myth: more steps mean better qualified leads. I've been duped by this myth before as a Founder. So I'm sharing it here so it doesn't sabotage your pipeline generation efforts. 1. Optimizing for Vanity Metrics I watched Startup...
Complete Vibe Coding Tutorial: Build a Full Stack App in 30 Min with AI | Lovable
In this tutorial, the presenter demonstrates a five‑step workflow for building a full‑stack SaaS application without writing a single line of code, leveraging the no‑code AI platform Lovable. The project’s focus is an "AI CFO" tool that ingests a startup’s...
Build SaaS with AI, No Coding Needed
If you’ve got a SaaS or AI product idea. But you don’t know how to code. You have two options: You can hire mercenary engineers to build it for you. Or, you can use AI to build it yourself. Now you’ve probably tried vibe coding...
Completed 18 Tasks in a Week with Unstoppable Flow
Knocked 18 tasks off my hit list this week thanks to Unstoppable Flow ✨ ✨ Try it here 👇 https://t.co/2GyyHn36Ab
Stop Chasing Clicks; Focus on Conversions to Fill Pipeline
You’re optimizing for clicks, not conversions—here’s what most founders get wrong (and why their pipeline stays empty).. It’s so common because the entire startup world worships vanity metrics, and it feels safer to chase engagement than face the silence of an...
Stop These ‘Best Practices’ Sabotaging 2025 Lead Generation
The 7 ‘best practices’ that are killing your lead gen results in 2025. 1. Copying Competitors’ Funnels I watched Startup Founders obsessively replicate whatever funnel was trending on LinkedIn. The result was always the same: generic messaging, cold leads, and a sinking...
AI Startups Now Follow a Brand‑new Launch Playbook
AI companies today follow a completely different launch playbook. Here's the Launch Playbook for AI Products today: https://t.co/k9xYAlKbyF
Only 5% Ready Now, 95% Will Buy Later
Only 5% of your Ideal Customers are ready to buy now. BUT... 95% will buy from you (or your competitor) at a later date. This is both a challenge and an opportunity for us. A challenge that not all your leads are going to...
More Demos and Sales Calls Drive B2B Success
Here’s the one thing you need to know about B2B Marketing. The more demos and sales calls you get on. The more successful you’re going to be. Not just because you get more revenues (that's obvious). https://t.co/USYfFhPs1X
More Demos Drive Learning, Iteration, and Sales
The more demos and sales calls you get on. The more successful you’re going to be. Not just because you get more revenues (that's obvious). But because the more demos you do, the more time you are spending with your...
Lead Magnets Drive Speed, Not Value—Fuel Founder Success
Lead magnets aren’t about value. They’re about velocity. Founders that use these effectively, win.
Excessive Mixpanel Logging Triggers $800 Unexpected Bill
I vibe coded an app. As part of it, I had it hook into Mixpanel. Now I got a bill from @mixpanel for ~$800 because the vibe coded app was logging to Mixpanel too many times and in the wrong...
Learning TOFU, MOFU, BOFU Reshaped My GTM Strategy
TOFU. MOFU. BOFU. When I learned these three terms as a Founder,... It changed my view of GTM.
Growth Scaling Is a Science, Not Guesswork
If you’ve built an incredible product. And you’ve got some revenue. Then you’ve started to see some product market fit. But now comes the harder question. How do we scale this? What if I told you there is a science to driving growth?
Growth Stalls Beyond Pipeline: Uncover Deeper Business Bottlenecks
Why your pipeline isn’t the problem. 4 deeper issues sabotaging your growth. Most AI and SaaS Founders obsess over pipeline metrics, but that’s rarely the real bottleneck. It’s so easy to blame a dry pipeline when the real issues live deeper inside...
Completed 33 Tasks Using Unstoppable Flow
Knocked 33 tasks off my hit list this week thanks to Unstoppable Flow ✨ ✨ Try it here 👇 https://t.co/2GyyHn2yKD
Fix Your Broken GTM Strategy, Not One Hack
If your deals aren’t closing… If your demo calendar is empty… If your outbound DMs and Emails are hearing crickets… Then it’s time to fix your broken Go-To-Market Strategy. Now there’s tons of advice out there on that one new growth hack.
5 Steps to Fix Your Broken Go-To-Market Strategy
The video presents a five‑step, battle‑tested framework for diagnosing and repairing a broken go‑to‑market engine, especially for SaaS and AI businesses. It starts by pinpointing whether the bottleneck lies in lead generation, opportunity creation, or conversion, then identifies the specific...
Completed 25 Tasks Using Unstoppable Flow This Week
Slightly lighter this week. Knocked 25 tasks off my hit list this week thanks to Unstoppable Flow. Try it here 👇 https://t.co/2GyyHn36Ab
Flat ARR? The Fix Is Simpler than You Think
If your ARR is flatlining, the problem is simpler than you think..
Built a CRUD App in 5 Days, Now Earning Revenue
I vibe coded a simple CRUD app that is now generating a little bit of revenues using @lovable_dev. It took me about 5 days to build. Here's what it does, and how it came together...
AI Startups Should Target $6T Knowledge‑worker Market
If you’re looking to build an AI business in 2025… Here’s something you need to know. Everyone’s been chasing the $300Bn SaaS industry. But that’s not the real prize. The real prize, the real disruption for new AI businesses? It's the $6Trillion knowledge worker Industry.
Growth Stalls Aren’t About Pipeline; Four Deeper Issues
Why your pipeline isn’t the problem to your slow growth. 4 deeper issues sabotaging your growth.
Stop the Leaky Bucket: Retain Customers, Not Just Acquire
SaaS businesses are incredible. Except when you’ve got a leaky bucket. When do you have a leaky bucket? It’s when you put in all your effort to acquire new users and customers. But they leave you months later.
Crossing $10M ARR Triggers Churn‑Driven Growth Crisis
Having worked with a number of SaaS CEOs at the $10M+ ARR level, I've started to notice some patterns about some weird things that start happening at this level: Bucket A: everything is great. they don't need my help. keep cranking. Bucket...
SaaS Growth Depends More on Reducing Churn than Acquisition
No matter how great you are at acquiring new customers… If you keep losing customers due to churn… You’ll never reach significant amounts of revenue. SaaS businesses only work if you have churn under control. Here’s the big question…
Stop SaaS Churn: Proven Strategies CEOs Must Adopt
Top Strategies to Gain Control Over Customer Churn I've been booking calls with SaaS CEOs who are struggling with churn. The patterns are clear: Traditional SaaS platforms are under attack and churn is rising.
Your Lead Magnet Fails Because It Lacks Value Promise
The real reason your lead magnets aren’t attracting buyers (it’s not traffic).. 1. Weak Lead Magnet Promise Again and again, I watched brilliant Startup Founders create lead magnets that looked beautiful but missed the mark on what their real buyers...
Why Most Founder Lead Magnets Fail on Social
Lead Magnets are one of the most effective ways to get inbound leads that fill your pipeline (even today in 2025). But most Founders who are trying to use organic social get lead magnets wrong. Here's the real reason...
Align Market, Product, GTM to Break Growth Plateau
When the cold emails aren't working. When the ADs aren't converting. When the deals are dragging on for ever. Do you have a Market problem? A Product problem? Or, a Sales & Marketing problem? Yes. At the intersection of a...
Stop SaaS Sales Leaks: 5 Revenue‑Saving Fixes
5 reasons your SaaS sales process is bleeding revenue (and how to stop it).
MVPs Aren’t the Starting Point for Pre‑Seed Funding
Are MVPs Dead? If you’re working to get your product idea off the ground. And if you’re looking to raise your Pre-Seed to fund it all… The first step is to build an MVP. Right? Wrong.
Completed 32 Tasks in a Week with Unstoppable Flow
Knocked 32 tasks off my hit list this week thanks to Unstoppable Flow ✨ ✨ Try it here 👇 https://t.co/2GyyHn36Ab
Five Hidden GTM Gaps Stalling Your Scale
If you’re not scaling, it’s not your market. It's not your product either. It’s these 5 overlooked GTM gaps. Most founders blame the market when growth stalls but the truth is more brutal: the real killers are five Go-To-Market gaps I see...
Nail Your ICP, Then Growth Compounds Through Service
Once you nail the ICP. Then the growth flows. Once the growth flows, the next question becomes simple... "What else can we do for our customer?" Then you get even more compounding growth. Saleem from Lavu explains how 👇 https://t.co/ngKhNZ044m
Pre‑Seed Vs. Seed: Are the Boundaries Blurring?
Is Pre-Seed still a thing? Or have lines blurred with Seed? Doing research for Sunday’s episode. Will quote you for your insights.
Early ICP Focus Drives Faster, More Efficient Growth
"The sooner you focus on that ICP, the more efficient you can be." -- Every Founder I work with after we do an ICP exercise and growth ensues. https://t.co/fGNWM6wYxM