Tobi Lutke

Tobi Lutke

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Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

Qmd 2.1 Launches with Code‑aware Splitting, Performance Boosts
SocialApr 5, 2026

Qmd 2.1 Launches with Code‑aware Splitting, Performance Boosts

qmd 2.1 is out with all sorts of goodies. Code aware splitting, performance, official benchmarks etc etc

By Tobi Lutke
Must‑Read
SocialApr 2, 2026

Must‑Read

Brilliant book on intelligence. Highly recommended. https://t.co/FLt7jbDhvG And as always with these type of books, skip the last chapter.

By Tobi Lutke
Entrepreneurship Remains the Most AI‑Proof Job
SocialApr 1, 2026

Entrepreneurship Remains the Most AI‑Proof Job

The most AI proof job in the world is entrepreneurship Use it to make products and services. Build more companies. On Shopify or otherwise.

By Tobi Lutke
Shopify Introduces a Fun New Way to Tinker
SocialMar 26, 2026

Shopify Introduces a Fun New Way to Tinker

A new delightful way to Tinker with your latest ideas. Made with love by Shopify.

By Tobi Lutke
A Year Later: AI Becomes Reflex, Not Novelty
SocialMar 19, 2026

A Year Later: AI Becomes Reflex, Not Novelty

It has been exactly 1 year since I wrote that AI memo. People are definitely reaching for AI reflexively.

By Tobi Lutke
Community Notes Thrive when Rivals Find Common Ground
SocialMar 18, 2026

Community Notes Thrive when Rivals Find Common Ground

Community notes is such a good feature. Only shows up when people who usually disagree with each other agree on a note. Imagine legacy media had the guts to implement a system like this. https://t.co/5oYLqZt1iS

By Tobi Lutke
Autoresearch Cuts Liquid Parse Speed by 53%
SocialMar 12, 2026

Autoresearch Cuts Liquid Parse Speed by 53%

OK, well. I ran /autoresearch on the the liquid codebase. 53% faster combined parse+render time, 61% fewer object allocations. This is probably somewhat overfit, but there are absolutely amazing ideas in this. https://t.co/dpEJw7NpL4

By Tobi Lutke
System Promising, but Needs 8GB M1/M2 Optimization
SocialMar 12, 2026

System Promising, but Needs 8GB M1/M2 Optimization

@Entropic_AI system looks good, but you need to figure out a path to run with 8gb M1,M2 s

By Tobi Lutke
Autoresearch Streamlines Software Optimization with Automated Setup
SocialMar 11, 2026

Autoresearch Streamlines Software Optimization with Automated Setup

Autoresearch works even better for optimizing any piece of software. make an auto folder, add program.md and bench script, make a branch and let it rip.

By Tobi Lutke
QMD Launches Native Query Extender, Boosting Expansion Performance
SocialJan 29, 2026

QMD Launches Native Query Extender, Boosting Expansion Performance

QMD now has its own natively trained query extender model https://t.co/b89CmKIknV Seems to do much better at query expansion in my tests. try it out.

By Tobi Lutke
UCP Proxy Connects Any E‑commerce System to Shopping Agents
SocialJan 22, 2026

UCP Proxy Connects Any E‑commerce System to Shopping Agents

We build UCP Proxy to take any ecommerce system and expose it via UCP to shopping agents. Make commerce better for everyone.

By Tobi Lutke
Shopify Launches Open Universal Commerce Protocol for Agents
SocialJan 11, 2026

Shopify Launches Open Universal Commerce Protocol for Agents

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to...

By Tobi Lutke
Discarding Prompts for Small Tools Mirrors Binary‑only Code
SocialJan 10, 2026

Discarding Prompts for Small Tools Mirrors Binary‑only Code

at least for small tools, keeping the code and throwing away the prompts is the 2025 equivalent of throwing away the source and keeping the binary.

By Tobi Lutke
Shopify Fuels Agentic Commerce's Creative Shopping Explosion
SocialDec 23, 2025

Shopify Fuels Agentic Commerce's Creative Shopping Explosion

I'm really really excited about Agentic Commerce. There is so much amazing stuff being built. Everything I test just feels delightful and right. Shopify is building all the layers of infrastructure to power a new cambrian explosion of creativity in...

By Tobi Lutke