Tobi Lutke

Tobi Lutke

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Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

Step-by-Step Guide: Building Our Editions Page
SocialDec 17, 2025

Step-by-Step Guide: Building Our Editions Page

Technical how-to on how the team build the editions page

By Tobi Lutke
Persistent AI Agents Remember Code, Boosting Productivity
SocialDec 17, 2025

Persistent AI Agents Remember Code, Boosting Productivity

tried this. It's a different vision for how coding tuis should work, but clicks pretty quickly and makes a ton of sense: Instead of ephemeral sessions you chose and continue to train a agent each session. Using their MemGPT type...

By Tobi Lutke
Shopify Winter'26 Edition Launched—Best Viewed on Desktop
SocialDec 14, 2025

Shopify Winter'26 Edition Launched—Best Viewed on Desktop

For the Sunday crowd, we released the Shopify Winter’26 edition this week. Come appreciate this work of art, especially on desktop https://t.co/UbOtgVGU2Z

By Tobi Lutke
Shopify Partners Unveils Hot New Site
SocialDec 12, 2025

Shopify Partners Unveils Hot New Site

The new Shopify Partners site is 🔥 https://t.co/Rah0HCMTkI

By Tobi Lutke
Sidekick Reveals Your Store's Top New Features via /Editions
SocialDec 10, 2025

Sidekick Reveals Your Store's Top New Features via /Editions

By the way, Sidekick knows about all the 200 new features. So if you go to admin and do /editions it will tell you which of the features are most relevant to your store

By Tobi Lutke
Instant A/B Results with SimGym, No Rollout Wait
SocialDec 10, 2025

Instant A/B Results with SimGym, No Rollout Wait

This is absolutely one of the craziest things that we have ever shipped. You can use rollouts to A/B test your new idea and wait some weeks for results… or just use SimGym to simulate your customer and get results...

By Tobi Lutke
Shopify's RenAIssance Launches AI-Powered Storefront Tools
SocialDec 10, 2025

Shopify's RenAIssance Launches AI-Powered Storefront Tools

Shopify: The RenAIssance Edition Sidekick updates, Agentic Storefronts for merchants, new tools for devs building commerce agents, AI simulations, and more 🧵 https://t.co/uPfOH6Cuaq

By Tobi Lutke
Tangle Simplifies Shopify ML, Eliminates Redundancy, Now Open Source
SocialDec 2, 2025

Tangle Simplifies Shopify ML, Eliminates Redundancy, Now Open Source

Tangle is a major piece of our Shopify data and ML system. It makes complex things easy and automatically avoids doing things more than once, saving an insane amount of waste. Open source today: https://t.co/4KvIoFuetG

By Tobi Lutke
Entrepreneurs Drive Record BFCM Growth on Shopify
SocialDec 2, 2025

Entrepreneurs Drive Record BFCM Growth on Shopify

Entrepreneurs won BFCM, again. → Merchants’ sales globally were $14.6 billion, up 27% from last year → 81 million shoppers bought from Shopify-powered brands → 15,800+ entrepreneurs made their first sale → 136+ million packages tracked in the Shop App → 2.2 trillion edge requests →...

By Tobi Lutke
Black Friday Hits $6.2B, Traffic Peaks Record
SocialNov 29, 2025

Black Friday Hits $6.2B, Traffic Peaks Record

Congratulations to our merchants on another record breaking Black Friday. LFG → Merchants total Black Friday sales were $6.2 billion, up 25% YoY → Edge peaked at 489 million requests per minute. App servers handled a peak of 117 million requests per...

By Tobi Lutke
Shopify Hits $5.1 M per Minute at Noon
SocialNov 28, 2025

Shopify Hits $5.1 M per Minute at Noon

Peak sales hit $5.1 (!) million per minute right around noon today across the Shopify platform. https://t.co/M5xfYjG7KA

By Tobi Lutke
From Senior PM to Head of Product: Vanessa’s Journey
SocialNov 19, 2025

From Senior PM to Head of Product: Vanessa’s Journey

Dropping another internal Context episode. @vlaurenlee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders. https://t.co/IQbZEEIsms

By Tobi Lutke
Shopify's AI-Powered Internal Tool Announcements Delight Users
SocialNov 11, 2025

Shopify's AI-Powered Internal Tool Announcements Delight Users

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share https://t.co/r2LovZ5DIx

By Tobi Lutke
Don't Let Bots Crash Your Human Meetings
SocialOct 30, 2025

Don't Let Bots Crash Your Human Meetings

I’m actually very pro meeting recording and ai summarization. But I’m not ok with bots joining as fake humans accomplish this. It’s a meeting between you and me. Not you and me and some startup’s viral growth strategy. Granola is...

By Tobi Lutke
Create Shopify Stores Using AI in Lovable
SocialOct 21, 2025

Create Shopify Stores Using AI in Lovable

You can now build Shopify stores with AI in Lovable

By Tobi Lutke
Chrome Adds --Focus Flag, Earns $5k Bounty
SocialOct 17, 2025

Chrome Adds --Focus Flag, Earns $5k Bounty

I just happily sent the $5k bounty to Hjanuschka for landing a new feature in Chrome that was born in the linked discussion thread: Chrome now gets --focus cli parameter which allows you to open a website / webapp from...

By Tobi Lutke
Sidekick Turns Any Business Question Into ShopifyQL Report
SocialOct 15, 2025

Sidekick Turns Any Business Question Into ShopifyQL Report

Shopify's analytics are amazing. You can do queries across your entire org by just asking Sidekick and it will get you the unique report and teach you ShopifyQL along the way

By Tobi Lutke