This Should Be Redesigned Immediately with AI
In this brief episode, host Jordan Cooney talks with AI advisor Lisa Adams about redesigning workflows using AI's unique strengths. They highlight how AI excels at distilling large volumes of information, continuously monitoring market data, applying consistent standards, and retaining memory—tasks that are difficult for humans. Adams stresses the importance of recognizing both AI's capabilities and its limitations, such as lacking moral judgment and contextual awareness, and advocates for a complementary human‑AI partnership. The episode closes with a reminder that data holds the answers.
A Big Mistake Companies Make with AI-Generated Content
In this 1:41 episode of the Voices of Search podcast, host Jordan Cooney and SEO veteran Carl Kleinschmidt discuss a common pitfall: companies overestimating their ability to craft perfect prompts for AI-generated content. They argue that while sophisticated prompt systems...
Fan Out Analysis, Local Rank Checks in AI
In this episode, host Jordan Cooney and SEO veteran Carl Kleinschmidt explore how AI‑driven search is shifting SEO focus from keyword rankings to intent and citation relevance. They break down "fan‑out analysis"—the process of extracting sub‑intents from a primary query—and...
One Big Mistake Companies Are Making with AI Content
In this brief episode, host Jordan Cooney talks with Holly Enneking, Vice President of Marketing at Markup AI, about the biggest mistake companies make with AI-generated content: treating AI adoption as the end goal rather than a tool within a...
Restoring Trust in AI-Generated Marketing Content Workflows
In this episode, Jordan Cooney talks with Holly Enneking, VP of Marketing at Markup AI, about the challenges of scaling AI‑generated content while maintaining brand trust and quality. Holly explains Markup’s “content guardian agents” that embed directly into tools like...
One Skillset that Everyone in the Industry Needs to Master
In this 1‑minute‑43‑second episode of The Voices of Search, host Jordan Cooney chats with growth advisor Kevin Indig about the common missteps teams make with AI‑driven search and the true drivers of online visibility. They argue that the essential skill...
Will AI Search Continue to Expand?
In this 90‑second episode of The Voices of Search, host Jordan Cooney chats with Garrett Sussman, Director of Marketing at iPollRank, about the evolving landscape of AI‑driven search. They explore how conversational AI is reshaping user behavior, the dual trend...
One Metric that Will Define GEO Success in the Next Two Years
In this brief episode of Voices of Search, host Jordan Cooney asks SEO expert Raul Jain, CEO of Noble, to identify the single KPI that will define GEO (geographic) success over the next two years. Jain argues that the ultimate...
What’s the Scrappiest Tool You’ve Built?
In this 1‑minute, 27‑second episode of Voices of Search, host Jordan Cooney chats with Celeste Gonzalez, SEO testing director at Rickeroo and founder of the LA SEO Meetup, about the importance of getting scrappy with existing data and building custom...
Connecting Search and Social
In this episode, host Jordan Cooney talks with Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup, about Search Experience Optimization (SXO) and the shifting landscape where nearly 60% of Google searches end without a...
Best Way to Segment a Catalog for AI Platforms
In this brief episode of Voices of Search, host Jordan Cooney chats with Katie Morrow, Director of Managed Services at ProductsUp, about the optimal way to segment product catalogs for AI platforms. They discuss how the choice of segmentation depends...
The Most Important Data Source for Enterprise SEO Teams in 2026
In this 1‑minute‑40‑second episode of Voices of Search, host Tyson chats with Kaspar Siminski, Senior Director at Search Brothers and former Google search team member, about the single most critical data source for enterprise SEO teams in 2026. Siminski argues...
Why FOMO Is Bad for SEO
In this episode, host Tyson Stockton and guest Kaspar Siminski discuss how fear of missing out (FOMO) drives SEO teams to chase every new trend—especially large language models (LLMs) and AI—without first solidifying core fundamentals like crawl efficiency, internal linking,...
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
The Clearest Sign Your Content Is Invisible to LLM Bots
In this episode of Voices of Search, host Jordan Cooney talks with Jeff Raine, co‑founder of Everything Machines, about how to ensure website content is readable by large language model (LLM) crawlers. Jeff explains that the clearest sign of invisibility...