What’s the Scrappiest Tool You’ve Built?
In this 1‑minute, 27‑second episode of Voices of Search, host Jordan Cooney chats with Celeste Gonzalez, SEO testing director at Rickeroo and founder of the LA SEO Meetup, about the importance of getting scrappy with existing data and building custom tools to uncover hidden insights. They discuss how creating a simple Chrome extension—despite Celeste’s lack of prior experience—boosted her confidence and revealed opportunities that standard SEO platforms miss. The conversation highlights the value of DIY tools for SEOs looking to optimize search experiences and stay agile.
Connecting Search and Social
In this episode, host Jordan Cooney talks with Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup, about Search Experience Optimization (SXO) and the shifting landscape where nearly 60% of Google searches end without a...
Best Way to Segment a Catalog for AI Platforms
In this brief episode of Voices of Search, host Jordan Cooney chats with Katie Morrow, Director of Managed Services at ProductsUp, about the optimal way to segment product catalogs for AI platforms. They discuss how the choice of segmentation depends...
The Most Important Data Source for Enterprise SEO Teams in 2026
In this 1‑minute‑40‑second episode of Voices of Search, host Tyson chats with Kaspar Siminski, Senior Director at Search Brothers and former Google search team member, about the single most critical data source for enterprise SEO teams in 2026. Siminski argues...
Why FOMO Is Bad for SEO
In this episode, host Tyson Stockton and guest Kaspar Siminski discuss how fear of missing out (FOMO) drives SEO teams to chase every new trend—especially large language models (LLMs) and AI—without first solidifying core fundamentals like crawl efficiency, internal linking,...
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
The Clearest Sign Your Content Is Invisible to LLM Bots
In this episode of Voices of Search, host Jordan Cooney talks with Jeff Raine, co‑founder of Everything Machines, about how to ensure website content is readable by large language model (LLM) crawlers. Jeff explains that the clearest sign of invisibility...
How to Stay Motivated to Keep Building
In this brief episode of the MarTech Podcast, host Benjamin Shapiro talks with Chris Golick, founder of Demandbase and current CEO of Channel 99, about what keeps him motivated after a $380 million exit. Golick explains that his drive comes from...
The Most Dangerous Thing Tools Encourage when They Automate Content at Scale
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
SEO Under Siege: 2025’s Collapse of Google Traffic
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
The Biggest Mistake Leaders Make when Rolling Out AI to Knowledge Teams
In this brief episode, host Jordan Cooney talks with Steve Wonker, Managing Director at New Markets Advisors, about the biggest mistake leaders make when rolling out AI to knowledge teams: launching without solid data and governance frameworks. They explain that...
5 Ways to Make Your Organization AI-Ready
In this episode, host Jordan Cooney talks with AI transformation expert Steve Wonker about why AI success hinges on redesigning organizational workflows rather than merely adding tools. They highlight how most AI pilots deliver minimal value, with a small fraction...
How AI Search Is Reshaping Visibility: From Rankings to Mentions
In this episode, host Jordan Cooney and Otterly AI CEO Thomas Paham discuss how AI-powered search engines like ChatGPT, Perplexity, and Gemini are rendering traditional SEO metrics—rankings and clicks—obsolete, with the majority of queries now resulting in zero clicks. Thomas...
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
In this brief episode, host Tyson Stockton talks with Ahrefs' Patrick Stokes about building an effective enterprise SEO team from scratch. Stokes emphasizes hiring versatile, creative talent for technical, content, and especially video roles, and stresses the importance of personal...
Standing Out in Enterprise SEO: Building Creative In-House Teams
In this episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building creative, in‑house SEO teams that can stand out in the enterprise space. They discuss the challenges of scaling SEO internally, the importance...