Differentiating Enterprise SEO Content & Teams
In this brief episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about how enterprise SEO content and teams differ from smaller-scale operations. They explore the need for strategic alignment, cross‑functional collaboration, and specialized content creation processes to drive organic growth at scale. Stokes emphasizes the importance of adaptable learning for new SEOs, recommending they act as sponges and stay open to evolving best practices. The conversation also touches on career advice for newcomers navigating a rapidly changing SEO landscape.
Building a High-Impact Enterprise SEO Team
In this 1‑minute 42‑second episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building a high‑impact enterprise SEO team. They discuss the evolving nature of SEO, the importance of giving back to the community,...
Protecting SEO Budgets in a GEO Era
In this brief episode of Voices of Search, host Tyson Stockton and Ahrefs expert Patrick Stokes discuss the biggest upcoming challenge for SEOs: proving their value and protecting budgets amid a shift toward geo‑targeted strategies. They highlight the tension between...
Ahref's State of SEO
In this episode of Voices of Search, host Tyson Stockton talks with Ahrefs senior leader Patrick Stokes about the rapidly evolving SEO landscape, especially the impact of AI and automation. Stokes shares his mixed feelings—excitement for faster content creation but...
The Most Underrated Signal Brands Should Optimize For
In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that...
Can AI Visibility Ever Hurt a Brand’s Conversion Funnel?
In this episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about how AI-driven search is reshaping B2B buyer behavior and the implications for SEO. Sanders shares data showing that AI visibility—such as being recommended by ChatGPT—does...