How to Stay Motivated to Keep Building
In this brief episode of the MarTech Podcast, host Benjamin Shapiro talks with Chris Golick, founder of Demandbase and current CEO of Channel 99, about what keeps him motivated after a $380 million exit. Golick explains that his drive comes from a passion for the industry, the desire to solve the "dark funnel" attribution problem, and the satisfaction of building teams and helping employees grow. He emphasizes that motivation is rooted in purpose, impact on people and families, and unfinished business rather than just financial gain. The conversation also touches on the importance of authentic brand integration and the value of staying focused on customer happiness.
The Most Dangerous Thing Tools Encourage when They Automate Content at Scale
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
SEO Under Siege: 2025’s Collapse of Google Traffic
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
The Biggest Mistake Leaders Make when Rolling Out AI to Knowledge Teams
In this brief episode, host Jordan Cooney talks with Steve Wonker, Managing Director at New Markets Advisors, about the biggest mistake leaders make when rolling out AI to knowledge teams: launching without solid data and governance frameworks. They explain that...
5 Ways to Make Your Organization AI-Ready
In this episode, host Jordan Cooney talks with AI transformation expert Steve Wonker about why AI success hinges on redesigning organizational workflows rather than merely adding tools. They highlight how most AI pilots deliver minimal value, with a small fraction...
How AI Search Is Reshaping Visibility: From Rankings to Mentions
In this episode, host Jordan Cooney and Otterly AI CEO Thomas Paham discuss how AI-powered search engines like ChatGPT, Perplexity, and Gemini are rendering traditional SEO metrics—rankings and clicks—obsolete, with the majority of queries now resulting in zero clicks. Thomas...
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
In this brief episode, host Tyson Stockton talks with Ahrefs' Patrick Stokes about building an effective enterprise SEO team from scratch. Stokes emphasizes hiring versatile, creative talent for technical, content, and especially video roles, and stresses the importance of personal...
Standing Out in Enterprise SEO: Building Creative In-House Teams
In this episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building creative, in‑house SEO teams that can stand out in the enterprise space. They discuss the challenges of scaling SEO internally, the importance...
Differentiating Enterprise SEO Content & Teams
In this brief episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about how enterprise SEO content and teams differ from smaller-scale operations. They explore the need for strategic alignment, cross‑functional collaboration, and specialized content...
Building a High-Impact Enterprise SEO Team
In this 1‑minute 42‑second episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building a high‑impact enterprise SEO team. They discuss the evolving nature of SEO, the importance of giving back to the community,...
Protecting SEO Budgets in a GEO Era
In this brief episode of Voices of Search, host Tyson Stockton and Ahrefs expert Patrick Stokes discuss the biggest upcoming challenge for SEOs: proving their value and protecting budgets amid a shift toward geo‑targeted strategies. They highlight the tension between...
Ahref's State of SEO
In this episode of Voices of Search, host Tyson Stockton talks with Ahrefs senior leader Patrick Stokes about the rapidly evolving SEO landscape, especially the impact of AI and automation. Stokes shares his mixed feelings—excitement for faster content creation but...
The Most Underrated Signal Brands Should Optimize For
In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that...
Can AI Visibility Ever Hurt a Brand’s Conversion Funnel?
In this episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about how AI-driven search is reshaping B2B buyer behavior and the implications for SEO. Sanders shares data showing that AI visibility—such as being recommended by ChatGPT—does...