SEO Wins Fade; Brand Trust Endures
For a long time great SEO could beat bigger brands, in this example a company in the coloring pages space beat Crayola. Nick Leroy laid out a great example of how that is changing, algorithms change, our memories of brands we trust doesn't. He said "Search Fragmented. Brand Didn’t." and that one hit. Great read here. https://t.co/Fv1aMRwUdS
AI Revives Old Posts, Amplifies Expert Insights
What a time to be alive. I now have an agent that will review my social traffic (big query) if it is lower than I like, it goes and finds older blog posts (greater than 12 months) that drove value, then...
Blocked AI Crawlers Yet Still Indexed: Surprising Findings
I was shocked by how often publishers who blocked AI crawlers were still in the index, this was a very good read. https://t.co/MgfBu9kA36
Rejecting AI Outputs Is the New Essential Skill
Are you rejecting more AI outputs than you are accepting? How often do you get an output and say no, then get a new output and say no., and then get another output and say no? Rejection is the new AI skill?...
Prioritize Brand Control in AI, Not Third‑Party Data
Focus on your brand first in AI optimization. Imagine being Bank of America and having this prompt asking about overdraft fees being completely controlled by other sites. https://t.co/SLQNgPwkms
AIO Click‑Through Rate Doubles to 2.4% in Feb
Looks like CTR for AIOs is coming back from a low of 1.3% CTR in Dec 2025 to 2.4% in Feb 2026. We looked at about 2 Billion impressions... check the whole study: https://t.co/5uV6BgoOsx https://t.co/qB32orXAkD
Bing Webmaster Tools' Brand Prompts Reveal SEO Mismatches
There's some really good stuff in Bing Webmaster Tools now that you can get branded grounding prompts. We found that GEO can mean something very different to copilot, but what I really loved was seeing the brand prompts and...
Use Printer-Friendly Pages for SEO, Hide via robots.txt
I know there's been some debate on "LLM specific content" couldn't you just call it "printer friendly" and basically make a stripped down version of your content that is indexable? You are creating duplicate content, but you could maybe...
Even Love Can't Stop Judas’s Betrayal.
"Love this and Love that, what's love got to do with it. Judas loving Jesus ain't stop him from going through with it." BARS from Benny on this one https://t.co/hBCUjbut9P
Gemini Citations Plunge From 96% to 3.7%
Did the number of citations in Gemini drop recently? For one ecommerce brand, Gemini historically used citations in 96% of responses. Over the course of one week this dropped to just 3.7%. We're seeing some interesting moves... https://t.co/QorjbQaFid
Honest Leaders Must Quit If Not Ready for AI
There's a lot of founders who are now running companies very different from the companies they wish they had. I talked to a CEO friend a few weeks ago that looked at himself and said I'm tired. Pandemic, economy, and now...
Relying on AI Dulls Your Own Critical Judgment
The more you lean on AI, the less qualified you become to judge its output. An eye for good work doesn’t come from reading about good work. It comes from fumbling through it yourself, getting your work torn apart by someone...
Avoid Ghost Citations: Embed Your Brand in AI Answers
What is your "Ghost Citation" percentage by AI model? A ghost citation is when your content gets a link in an AI answer, but your brand doesn't get mentioned in the text of the answer. We saw a client's post had...
Finding Your Personal Threshold for AI‑Powered Efficiency
Sitting here thinking, when am I "efficient" enough? Like when I think on how I develop thoughts and write, and build I'm like I could use AI to build a tool to make me better at writing, and ideation, and writing,...
New SERP Layouts Reshape Paid and Organic Visibility
The SERP layouts are changing a TON. Aleyda did a tremendous job aggregating some trends & showing how layouts are impacting visibility in all facets from paid, to organic, to AIOs and who are the winners & losers in each....