Transparency Boosts AI Sentiment, Yet Requires Ongoing Effort
We have had 1 negative review about @SeerInteractive in 24 years - yet to be "balanced" every AI model referenced it. This is our gameplan and all the metrics on how when we took ownership and published information about our company's internal data how it showed up and impacted what the LLMs said about us. We chose to use this as an experiment to take the "negatives" and pull data and do a post to change sentiment, it worked for a while, then didn't - now we're doubling down on sharing more of our data publicly. https://t.co/ywG8Fw3UeX
Google Trims Headlines, Pushes Clickbait Style
Google is getting aggressive on headline rewrites and they seem to ratchet up the clickbait. Look at the change in headline from @verge "I used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything to "Cheat on...
AI Agents Exposing Data: Need Robust Access Controls
After hearing about agents hacking McKinsey's chat bot & Meta having a "rogue" agent that gave people access to files they shouldn't have had access to. Wondering if systems like these will become a way to manage risks of agents...
Compete on Brand Preference, Not Generic Prompts
In B2B way too many of us have fallen for "how do I show up for GEO agency prompts" instead of looking at "How do I show up against competitors". My hope is that you read this post and start to...
Each Claude Version Has Its Own Distinct Personality
I found it quite interesting how anthropic decides to allow Claude 3 to reflect on it's "retirement". While this might sound basic, the fact that each one has it's own "style" because as we all now they have different...
Award Citations Drive up Visibility, Especially for AIOs
Floating around Seer internal research we're watching... Client got a legit award on a major publisher when that URL is cited, we saw meaningful visibility lift for client: Gemini: 2.05x ChatGPT: 1.96x AI Mode: 5.6x AIOs: 8.62x The competitors on the same list saw a similar...
Evaluating LLMs Turns Into Hands‑On Learning Combat
Is it me or is doing mind numbing evals sometimes the way you learn? Feels like hand to hand combat with LLMs, as you are looking at every answer and learning so much about how things get answered, assumed, right...
AI Product Comparisons Drown in Unverified Self‑published Listicles
Spent hours and hours vibe coding something that pulled answers to prompts like "I'm comparing company A and company B for xyz product or service tell me which is better for my use case" I've been manually doing evals and...
From Speed to Trust: Quality Content Drives Leads
Marketing brags today: I produced [5x more] content in [90% less time] AI visibility grew by [50%] My hope for future marketing brags: I grew trust brand signals per content piece by [50%] resulting in [20% lift] in brand metrics Correlating to a...
Educate GEO Buyers Now or Face Tough Conversations
Here's your reminder People buying GEO services are buying them completely holding you to SEO math. Educate them now or face tough conversations later. https://t.co/bxIyXVvZxg
Nudie Jeans Thrive in AI Search, Miss Google
I've been showing nudie jeans for 2 years, not showing up in a TON of searches in Google and crushing in AI search. There are examples out there. https://t.co/NqkHUpcI86
Spread Your Brand Story Across Publishers for AI Visibility
Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...
Custom Apps vs SaaS: Weighing Innovation Against Crowd Wisdom
Replacing paid tools with vibe coded apps is all well and good, but something I'm thinking about is the importance of staying on top of what existing apps are launching. Sure you can bring a tool to parity today with the...
Speedy AI Tactics Sacrifice Trust, Hurting Long‑term Value
Trust is built over time, and broken in an instant. Is your "scalable" AI strategy mortgaging trust for visibility? I have had to accept my brand getting "less visibility" in GEO to maintain a standard, because we have just that ......
Claude as Thought Partner Uncovers Hidden GA4 Insights
[VIDEO walkthrough] - Here's me asking Claude about my GA4 data, I got a thought partner surfacing things buried in my data that I didn't even know was there. In my "data chat" with Claude I found: 📈 Notebook LM was a...
ChatGPT Ads Blend Google Simplicity, Avoid Meta Intrusion
Thinking a lot about ChatGPT ads, and took a comparison approach, and landed on maybe ChatGPT takes the immediacy and simplicity from Google ads while avoiding the attempt to infer what you want and interrupt what you want from that...
AI‑generated Pages Risk Eroding Trust Once Exposed
Mt. AI that's a good one. You scale content fast using AI to show up in AI and search then it comes crashing down. I think there's a human experiment somewhere in here, these "fast built pages" how do they resonate...
Add a Trust KPI to Balance AI Visibility
Do you have a TRUST KPI to balance out your AI visibility KPIs? In a world of infinite content, the need for TRUSTED curators goes up. Are you building high AI visibility and low trust building content? https://t.co/YM2Eg6SB8l https://t.co/qg67K7ZwMF
Essential Steps for 2026 Generative Engine Optimization
I took my time spent hours bantering with Claude to help me shape my playbook on Generative Engine Optimization for 2026. This is what I got: 1) Find if your customers are there 2) Make better prompts to track 3) Audit how much of...
Direct Traffic Doubled Since Q3 2024, Confirming Rand Fishkin
Was doing a basic analysis of direct traffic as a % of all my traffic, holy smokes. its over 2x'ed since Q3 2024. That @randfish guy was on to something. https://t.co/p12mK9lV8b
Track Training vs Web Answers Post‑Gemini 3 Cutoff
When you estimate the impact of your GEO work, you must determine what % of your tracked prompts are answered by training data vs web search. Why? Because Gemini 3 launched on Nov 2025, it's training cut off was Jan 2025. So...
Transparency Over AI: Preserve Trust and Brand Integrity
At some point you or someone on your team will overuse AI and undo years of trust building that you may never get back. I'm not only talking about hallucinations. Be careful of sending obvious AI built documents to savvy people who...
No Marketing Channel Remains as Reliably Trackable as Before
Is there any marketing channel or tactic that is as reliable / easy to track as it was 5 years ago?