Aura Targets BYOD Risk with Identity-Centric Security for MSPs

Why It Matters

MSPs are inundated with BYOD security requests but lack scalable tools; Aura’s identity‑layer approach fills that gap, lowers operational costs, and opens a new profit avenue.

Key Takeaways

• 65% of MSPs receive BYOD security requests; 55% saw incidents
• Only 24% of MSPs currently monitor employee‑owned devices
• Aura uses identity‑layer conditional access, not full device control
• Multi‑tenant dashboard cuts MSP operational overhead and ticket volume
• Enables new recurring revenue by packaging BYOD protection for clients

Pulse Analysis

The rapid adoption of bring‑your‑own‑device policies has outpaced traditional endpoint security, leaving managed service providers (MSPs) to grapple with unmanaged laptops and phones that access corporate data. Surveys show that 65% of MSPs are fielding client requests for BYOD protection, yet more than half have already experienced a related breach. Conventional mobile‑device‑management (MDM) tools focus on corporate‑owned hardware, creating privacy concerns and operational friction when applied to personal devices. This mismatch has turned BYOD into a blind spot in many MSP portfolios, driving the need for a solution that secures the user rather than the device.

Aura Business for MSPs tackles the problem at the identity layer, leveraging Microsoft Entra ID’s conditional‑access capabilities to enforce baseline security standards—such as up‑to‑date OS versions and strong passcodes—before granting access to business applications. Beyond compliance checks, the platform monitors user behavior across email, SMS, and calls, flagging phishing attempts and compromised credentials in real time. By decoupling protection from full device control, Aura respects employee privacy while still providing a robust security posture, aligning with the growing reality that attacks originate from personal devices as much as corporate ones.

For MSPs, the value proposition extends beyond risk mitigation. Aura’s multi‑tenant architecture delivers centralized policy management and automated provisioning, slashing the time and manpower traditionally required to support BYOD environments. The built‑in 24/7 user assistance reduces help‑desk tickets, translating into lower operational costs. Crucially, the service can be sold as a recurring subscription, turning an unmanaged security gap into a steady revenue stream. As client expectations evolve toward comprehensive, privacy‑aware BYOD safeguards, providers that adopt identity‑centric solutions like Aura will be better positioned to capture market share and differentiate their service offerings.