From Bot Noise to Real Insights: How Jobrapido Achieved True Marketing ROI
Cybersecurity

From Bot Noise to Real Insights: How Jobrapido Achieved True Marketing ROI

Security Boulevard
Security BoulevardJan 14, 2026

Why It Matters

Accurate traffic data restores confidence in spend decisions and reduces infrastructure waste, directly impacting revenue and operational efficiency in the competitive recruitment tech market.

From Bot Noise to Real Insights: How Jobrapido Achieved True Marketing ROI

By Paige Tester on January 14, 2026

“With DataDome, we immediately saw the difference. The discrepancies [between our traffic reports and our partners’ numbers] disappeared, and we finally had a clear, reliable view of our traffic.”

— Jean‑Pierre Rabbath, Chief Product and Technology Officer at Jobrapido

Jobrapido is a global leader in recruitment marketing, connecting employers with talent through powerful programmatic technology and performance‑driven media buying. Bot‑driven traffic inflated costs and distorted performance metrics, so the company adopted DataDome. By filtering out 15 % of invalid traffic, the AI‑powered bot and fraud protection restored full visibility into genuine user activity. As a result, Jobrapido improved its campaign ROI, reduced Google Cloud expenses, and freed its teams from time‑consuming manual analysis.


The challenge: Fake traffic polluting insights

Jobrapido operates in 58 countries, connecting more than 120 million registered jobseekers with relevant opportunities. The platform handles huge volumes of web traffic and depends on accurate data and efficient infrastructure. Over time, the data team noticed anomalies: unexplained traffic spikes, conflicting partner metrics, and visits that led nowhere.

“It’s easy to notice when traffic isn’t human,” says Jean‑Pierre Rabbath. “Our value is matching real candidates to real jobs. When visits don’t turn into applications, something is off.”

Internal analysis confirmed that up to 15 % of traffic, mainly from paid channels and partners, came from automated scripts and scraping bots trying to collect job listings or generate fraudulent clicks.

These fake visits consumed resources in Jobrapido’s Google Cloud environment, driving up infrastructure costs while skewing marketing KPIs. Moreover, Jobrapido’s internal metrics often didn’t match those reported by advertising partners, whose own validation tools produced significantly different click counts.

“We were paying for clicks that would never convert,” says Jean‑Pierre. “These discrepancies in how we and our partners measured traffic made it challenging to tell which visits were real.”

The company’s developers tried to address the issue internally, but the effort was time‑consuming and not scalable.

“We’re product engineers, not bot experts,” Jean‑Pierre explains. “We needed an accurate solution that would have a clear impact on the revenue.”


The solution: Real‑time, cloud‑compatible protection for cleaner traffic visibility

Jobrapido brought in DataDome, a cyber‑fraud protection platform that can analyze intent and provide a unified, real‑time view of traffic quality. The platform fit well with Jobrapido’s existing infrastructure, offering clear documentation, straightforward API integration, and no noticeable latency.

The collaboration gave Jobrapido a fresh sense of control and visibility over its traffic. Detailed dashboards let the data team instantly see where suspicious activity originated, how it behaved, and how DataDome responded.


The results: 15 % of traffic blocked & renewed trust in every click

After full deployment, Jobrapido quickly noticed the difference. Suspicious clicks decreased, allowing the data team to view performance data without second‑guessing it.

“The discrepancies we used to see at the end of each month disappeared,” says Jean‑Pierre. “Now everyone is looking at the same data, and we know it’s real.”

With 15 % of traffic identified as invalid and filtered out in real time, marketing spend now goes where it matters: genuine job seekers. This clean‑up also lightened the load on Jobrapido’s Google Cloud Platform, reducing unnecessary compute use.

The shift enhanced the data team’s workflow: time previously spent on manual log checks and partner data comparisons is now reallocated to more valuable activities.

“Before DataDome, we had to dig through logs and compare partner data manually,” Jean‑Pierre says. “The fact that DataDome acts as a trusted third party also simplifies discussions and builds confidence with our partners.”

Encouraged by these results, Jobrapido extended DataDome’s protection from partner traffic to all paid acquisition channels, further strengthening incoming‑traffic quality. Jobrapido can now measure, invest, and grow with full confidence that its data reflects reality, not bot noise.

Now that DataDome protects all paid and partner traffic, Jobrapido can focus fully on connecting people to opportunities securely, efficiently, and with reliable data.

Trust starts with visibility.


This article was originally published on the DataDome blog and syndicated on Security Bloggers Network.

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