Delete Yourself From the Internet: Optery Vs. Incogni
Why It Matters
Choosing the right data‑removal service can dramatically reduce exposure to data‑broker sales, protecting both individual and household privacy while avoiding costly manual opt‑outs.
Key Takeaways
- •Incogni cheaper for full automation, $96‑$180 vs Optery $149‑$249.
- •Optery offers free basic scan with screenshots and DIY opt‑out links.
- •Both cover ~400‑630 brokers; extended reach pushes to over 1,200 sites.
- •Incogni provides household coverage for five users at $192 annually.
- •Optery supplies visual proof and browser extension; Incogni lacks these features.
Summary
The video pits two privacy‑focused data‑removal services—Incogni and Optery—against each other, evaluating which offers better value for consumers seeking to erase personal information from online data brokers.
Incogni’s pricing is lower, with a $96‑yearly standard plan and a $180 unlimited option, while Optery’s three‑tier model starts at $149 and tops out at $249 for comparable automation. Optery wins the free‑scan category, delivering a basic report with screenshots and DIY links, whereas Incogni’s free checker is hidden and less detailed. Both scan hundreds of brokers (Incogni ~400, Optery ~630) and can extend reach to over 1,200 sites, making broker coverage essentially a tie.
For custom removals, each service allows higher‑tier subscribers to submit URLs, and both admit they cannot delete social‑media posts. Incogni stands out on household coverage, protecting up to five people for $192 a year, whereas Optery’s family pricing exceeds $800. Security is equal, with MFA on both platforms, but Optery provides visual before‑and‑after proof and a browser extension that blocks data‑selling scripts, a feature Incogni lacks.
The comparison suggests budget‑conscious families should lean toward Incogni, while power users who value detailed reporting and visual confirmation may prefer Optery. Both services earn PC Mag’s editor’s choice, indicating that either option substantially improves personal data hygiene.
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