G&D and VuWall Strengthen International Sales Team

Why It Matters

Unified sales leadership positions G&D and VuWall to capture growth in the fast‑expanding EMEA and APAC control‑room markets, improving partner alignment and revenue potential.

Key Takeaways

• Mirko Aubel appointed EVP Sales EMEA & APAC for G&D and VuWall
• Eric Hénique becomes Chief Revenue Officer overseeing both brands
• New structure aligns channel development, partner engagement across EMEA and APAC
• Unified sales approach aims to simplify control‑room solutions for customers
• Panoptec Group expects stronger market presence and revenue growth in key regions

Pulse Analysis

The control‑room technology sector is witnessing accelerated demand in Europe, the Middle East, Africa and the Asia‑Pacific, driven by rising investment in broadcast facilities, data‑center monitoring and large‑scale digital signage. Companies that can bundle KVM switches, visualization tools, and video‑wall management into a single, interoperable offering are gaining a competitive edge, as operators seek to reduce complexity and total cost of ownership. By aligning G&D’s hardware expertise with VuWall’s software‑centric solutions, the combined portfolio is well‑positioned to meet this market momentum.

Leadership changes underscore the strategic intent behind the partnership. Mirko Aubel, who spent over a decade scaling B2B sales at the ASSMANN Group, will steer regional sales execution, focusing on key accounts and expanding partner ecosystems. Meanwhile, Eric Hénique, a veteran of VuWall’s revenue organization, assumes group‑wide responsibility for revenue generation, ensuring that pricing, forecasting, and cross‑sell initiatives are centrally coordinated. This dual‑track model blends localized market insight with a cohesive global revenue strategy, a formula that has proven effective in technology‑driven industries.

For customers and channel partners, the restructuring promises a single point of contact for end‑to‑end control‑room solutions, reducing friction and accelerating deployment cycles. Competitors will need to match this level of integration or risk losing market share in high‑growth regions. As the Panoptec Group leverages the new leadership to deepen its footprint, analysts anticipate a measurable uplift in sales pipelines and margin expansion over the next fiscal year.