Santander's Getnet Lays Out Agentic Commerce Strategy

Why It Matters

Agentic commerce reshapes payment processing, demanding new infrastructure that Getnet is building, giving merchants a competitive edge in the emerging AI‑driven market.

Key Takeaways

• Agentic AI could drive $17.5 trillion GMV by 2030
• Getnet's SEP API enables secure agent‑initiated payments
• Platform supports both large corporates and SMEs globally
• Getnet aims to be trusted advisor for AI agents
• Latin America leader, top‑10 global merchant acquirer

Pulse Analysis

The rise of agentic commerce marks a fundamental shift from passive AI observation to autonomous purchasing. Deloitte‑backed forecasts suggest that by 2030, AI agents could influence nearly a third of global e‑commerce transactions, translating to about $17.5 trillion in gross merchandise value. This surge forces payment networks to rethink traditional human‑centric models and adopt infrastructure capable of authenticating and processing machine‑initiated orders while maintaining security and compliance.

Getnet’s response centers on its Single Entry Point (SEP) platform, a unified API that already supports multi‑country integration and now adds agent‑identification and validation layers. By standardising APIs for AI‑driven payment capture, Getnet reduces development friction for merchants, allowing them to plug in autonomous agents without bespoke engineering. The solution also extends risk‑management tools and data analytics, giving merchants real‑time insight into agent behavior and fraud patterns, essential for safeguarding large transaction volumes across Latin America and Iberia.

For merchants, the strategic implication is clear: early adoption of agentic‑ready payment stacks can unlock new sales channels and improve conversion by letting AI agents negotiate and close deals on behalf of consumers. Getnet’s positioning as a trusted advisor, backed by Santander’s scale, offers both large corporates and SMEs a turnkey path into this emerging ecosystem. As AI agents become mainstream, payment providers that embed intelligent, secure interfaces will likely dominate the next decade of digital commerce.