Ric Bucher - NBA Analyst, Author & Podcast Host | Sports Business Radio Podcast

Sports Business Radio
Sports Business RadioMay 18, 2026

Why It Matters

Coachable reframes youth sports and talent development as training grounds for workplace skills and leadership, suggesting coaches and employers should prioritize teachability over raw talent. That shift has implications for recruitment, coaching practices and how families value athletic participation.

Summary

Rick Bucher’s new book, Coachable, draws on roughly two years of reporting and interviews with high-profile champions and lesser-known athletes to argue that 'coachability'—the ability to synthesize self-knowledge with others’ vision—is the core driver of long-term success. Bucher weaves stories from figures like Steph Curry, Steve Kerr, Fred VanVleet and Brandi Chastain alongside under-the-radar examples, such as a walk-on who parlayed special-teams savvy into a championship at Georgia. He says the lessons athletes learn on the field translate into leadership, career advancement and personal growth off it. The book is positioned as a broad self-improvement manual rather than a conventional sports memoir.

Original Description

Ric Bucher, NBA Analyst, Author & Podcast Host joins Sports Business Radio for a conversation. Bucher discusses his new book “Coachable: A New Theory of Success”, which features exclusive interviews and stories from legendary coaches like Gregg Popovich, Steve Kerr and Coach K as well as all-time great athletes like Stephen Curry, Steve Young and Brandi Chastain. The book spotlights the 10 Truths of “Coachability" that every athlete, coach, business leader and parent needs to know. We also discuss the current NBA landscape with Bucher, including the expected dominance from the OKC Thunder and San Antonio Spurs for years to come and the future of Giannis Antetokounmpo.
Email: brian@sportsbusinessradio.com
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#NBA #Coaching #Books

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