Untangld Appoints Amanda Quested As Managing Director

Why It Matters

Quested’s appointment signals Untangld’s commitment to senior‑driven, real‑world strategy, enhancing its competitive edge in a fast‑moving consulting market. Her proven commercial instincts and award‑winning track record are likely to attract high‑value clients and accelerate global expansion.

Key Takeaways

• Amanda Quested joins Untangld as Managing Director.
• Brings 25+ years across UK and Australia.
• Previously led M+C Saatchi Group AUNZ marketing.
• Holds 40+ Cannes, D&AD, Effie awards.
• Will drive senior‑led, evidence‑based strategy globally.

Pulse Analysis

Untangld’s decision to appoint Amanda Quested reflects a broader shift toward senior‑led consulting models that prioritize actionable insight over bureaucratic processes. Quested’s extensive background—spanning brand strategy at Leo Burnett, creative leadership at BBH London, and a recent tenure as head of group marketing for M+C Saatchi Group AUNZ—provides Untangld with a rare blend of creative acumen and commercial rigor. Her portfolio of high‑profile accounts, including CommBank, Samsung and Unilever, demonstrates an ability to translate strategic concepts into measurable business outcomes, a capability increasingly demanded by enterprise clients seeking rapid growth.

The consultancy market is witnessing heightened demand for evidence‑driven strategy that can be deployed quickly within complex organisations. Quested’s track record of delivering award‑winning campaigns that earned more than 40 Cannes Lions, D&AD and Effie recognitions underscores her skill in marrying creativity with data‑backed performance metrics. By embedding senior judgment at the helm, Untangld aims to reduce the layers of approval that often stall implementation, thereby delivering clearer, faster value to clients across sectors such as finance, consumer goods and sustainability.

Strategically, Quested’s Sydney base positions Untangld to deepen its foothold in the Asia‑Pacific region while maintaining a global outlook. Her experience navigating both Australian and UK markets equips the firm to attract multinational brands looking for consistent, cross‑border strategic guidance. As competitors double down on boutique expertise, Untangld’s emphasis on senior leadership and real‑world impact could become a differentiator, driving revenue growth and expanding its international partnership network in the years ahead.