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ManagementNewsAs Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End
As Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End
ManagementAIEcommerce

As Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End

•February 17, 2026
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Forrester Blogs
Forrester Blogs•Feb 17, 2026

Why It Matters

As AI agents become active shoppers, businesses must adapt their commerce ecosystems to serve both people and machines, or risk losing market share. Understanding the shift toward AI‑enabled operations and performance‑based contracts helps leaders make informed decisions about strategic partnerships that drive growth and resilience in a volatile market.

As Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End

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