Mocean Unveils "See Change" Operating Model

Why It Matters

The integrated model and leadership upgrades position Mocean to deliver end‑to‑end creative services faster, a competitive edge as brands demand quicker, immersive campaigns. It signals a shift toward consolidated agency capabilities in a fragmented market.

Key Takeaways

• Mocean launches “See Change” model integrating five core practices
• New hires Laura Likos and Ryan Bucci bolster brand leadership
• Model aims to accelerate ideas from insight to execution
• Clients include DC Studios, Waymo, Cheesecake Factory, North Italia
• Agency grew from 15 to 150 staff since 2000

Pulse Analysis

Mocean's introduction of the “See Change” operating model marks a strategic shift for the Los‑Angeles‑based agency. By unifying its five core practices—Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio—Mocean promises to move campaigns from insight to final delivery within a single, streamlined system. The model reflects a broader industry push toward end‑to‑end solutions that reduce hand‑offs and accelerate time‑to‑market. For advertisers juggling fragmented vendor stacks, a consolidated workflow can lower costs, improve creative consistency, and enable faster response to cultural moments.

The launch coincides with two high‑profile appointments that reinforce Mocean's brand‑centric ambitions. Laura Likos, formerly the head of Stagwell’s 72andSunny LA, steps in as president of brand, bringing a track record of award‑winning integrated campaigns for global clients. Ryan Bucci, the founder of LA‑based agency Juju and former executive creative director at Publicis Groupe, joins as chief creative officer of brand, adding deep expertise in entertainment‑driven storytelling. Their combined experience bridges traditional advertising rigor with the narrative flair of entertainment, aligning perfectly with the “See Change” ethos.

Mocean’s existing roster—DC Studios, autonomous‑vehicle pioneer Waymo, The Cheesecake Factory, and North Italia—illustrates the agency’s appeal across diverse sectors. The “See Change” framework positions Mocean to compete with full‑service powerhouses that are increasingly offering in‑house production capabilities. As brands demand quicker, more immersive experiences, agencies that can deliver strategy, creative, production, and post‑production under one roof gain a decisive edge. If Mocean can sustain its rapid execution promise, it may attract additional marquee accounts and accelerate its growth beyond the current 150‑person operation.