The Tides Have Turned: The Forrester Wave™ For EUEM Solutions Is Now DEXM Solutions

Why It Matters

Renaming the Wave clarifies market positioning and signals that digital employee experience solutions are now strategic, AI‑enabled assets driving business outcomes. Vendors and buyers will use the updated framework to benchmark and select platforms that deliver measurable value.

Key Takeaways

• Forrester rebrands EUEM Wave to DEXM Wave.
• DEXM term reflects current market vocabulary.
• AI drives shift from monitoring to orchestration.
• Upcoming Wave will assess AI, automation, business impact.
• Vendors urged to engage Forrester for briefings.

Pulse Analysis

The shift from EUEM to DEXM underscores a broader evolution in how organizations view employee‑focused technology. For two decades, Forrester’s research framed the market around endpoint agents and basic experience monitoring. Today, the language has migrated to digital employee experience (DEX), a term that captures the holistic, cross‑functional nature of modern workplace solutions. By updating the Wave’s name, Forrester removes semantic friction, improves discoverability, and aligns its analyst coverage with the vocabulary that decision‑makers actually use.

Artificial intelligence has been the catalyst accelerating this transformation. AI‑enabled DEXM platforms now aggregate data across devices, applications, and network layers to deliver predictive insights and automated remediation. What began as reactive troubleshooting has become proactive orchestration, allowing IT and digital workplace teams to anticipate performance degradation before it impacts users. This intelligence is no longer confined to IT; it informs HR, security, and business leaders, tying employee experience directly to productivity, retention, and revenue metrics.

For vendors, the rebranded Wave presents both a challenge and an opportunity. The upcoming Q4 evaluation will prioritize AI innovation, depth of automation, and demonstrable business outcomes, pushing providers to showcase measurable ROI rather than feature lists. Customers, meanwhile, gain a clearer benchmark to compare solutions that truly enhance the digital employee experience. Engaging with Forrester early can help vendors shape their messaging and product roadmaps to meet these heightened expectations, while buyers can leverage the Wave’s insights to make data‑driven procurement decisions that align technology investments with strategic objectives.