Reality Shows Are Increasingly Shot Abroad, But Networks & Streamers Would Like To Film More In U.S. – Reality TV Summit

Why It Matters

The shift influences where billions in production spend flow, affecting local economies, talent pools, and the competitive landscape of U.S. studios versus foreign tax‑incentive hubs.

Key Takeaways

• Irish tax credits cut studio show budgets dramatically
• Fox cites cheaper labor for 100 Americans in Ireland vs LA
• Netflix follows production partners, filming in Australia and UK
• Creatives value exotic locations for visual appeal
• Networks aim to increase U.S. shoots despite cost benefits abroad

Pulse Analysis

The reality‑TV market has embraced overseas production as a cost‑containment strategy. Countries like Ireland, Belgium, Australia and the United Kingdom offer generous tax credits that can shave 20‑30 percent off a show's budget. Fox’s game show The Floor, filmed near Dublin, exemplifies how a modest crew of American talent can be relocated for a fraction of the domestic expense. Netflix’s recent titles, such as The Golden Ticket in Australia and Monopoly in the UK, follow the same logic—leveraging local production companies to avoid the logistical overhead of U.S. shoots.

Beyond pure economics, foreign locales add a visual cachet that resonates with audiences. Shows like Peacock’s Love Island USA and Beast Games use beaches, hills and exotic backdrops to boost production value and differentiate formats in a crowded marketplace. Hosts and creators often cite the aesthetic boost as a key driver, even when the on‑ground experience—like Jay Pharoah’s critique of Belgian cuisine—can be mixed. This creative incentive aligns with the genre’s emphasis on spectacle and novelty, making overseas shoots a strategic asset for branding and viewer engagement.

Nevertheless, industry leaders are signaling a desire to repatriate more content. Executives from Fox and Amazon acknowledge that while tax incentives are compelling, domestic studio capacity, talent pipelines, and the ability to control intellectual property remain critical. Policy discussions in Washington are exploring ways to enhance U.S. tax credits and streamline permitting to make local production more competitive. As streaming platforms continue to scale, the balance between cost savings abroad and the strategic advantages of U.S. filming will shape the next wave of reality‑TV development.