Social-First Creative Agency Uncovered Taps Ex-Coolr Exec Katie Fieldman to Head New Influence Division

Why It Matters

The addition of a seasoned influencer leader and a dedicated division signals Uncovered’s push to monetize the booming creator economy, offering clients deeper reach and measurable ROI. It also reflects a broader industry shift toward specialized influencer capabilities within full‑service agencies.

Key Takeaways

• Uncovered launches “Uncovered Influence” division led by former Coolr exec Katie Fieldman.
• Division offers standalone and integrated creator strategy services for brands.
• Uncovered grew headcount >50% in 2025, adding clients like Tesco and Nationwide.
• Fieldman's portfolio includes Samsung, Disney, Nespresso, boosting agency’s influencer credibility.

Pulse Analysis

Influencer marketing has moved from a niche tactic to a core pillar of brand strategy, driven by the rise of short‑form video platforms and the trust creators command with younger audiences. Agencies that can blend data‑backed social planning with authentic creator collaborations are now commanding premium fees, and many are carving out dedicated influencer units to meet client expectations for transparency, measurement, and scale.

Uncovered’s latest expansion reflects that momentum. After a 50% headcount increase last year, the agency secured high‑profile accounts such as Tesco, Nationwide, and pladis, prompting a need for deeper influencer expertise. The newly minted Uncovered Influence division will operate both as a standalone service and as an integrated layer within the agency’s broader social and media offerings, allowing brands to tap creator talent without juggling multiple vendors.

At the helm, Katie Fieldman brings a track record of building high‑performing creator campaigns for global brands like Samsung, Disney, and Nespresso. Her experience at Coolr and earlier consultancy roles equips her to design end‑to‑end influencer programs that align with brand objectives and deliver measurable outcomes. For Uncovered, her leadership is expected to accelerate client acquisition in the creator space and set a benchmark for agency‑level influencer services, reinforcing the sector’s shift toward specialized, data‑driven creator strategies.