Tampa Bay Rowdies Land First-Ever Radio Deal With Beasley

Why It Matters

The partnership gives the Rowdies a new audio channel to deepen fan engagement and unlock additional advertising revenue, while strengthening Beasley’s sports‑media portfolio in a competitive market.

Key Takeaways

• Rowdies gain first-ever radio broadcast home for 2026 season
• Florida Alumni Radio adds USL Championship games to college sports lineup
• Coverage expands to 92.1 and 103.1 FM across South Florida
• TV partner Tampa Bay 44 retains exclusive visual rights alongside radio

Pulse Analysis

Radio remains a potent medium for sports franchises seeking to reach commuters and loyal listeners, even as streaming dominates digital consumption. For the USL Championship, securing a dedicated radio partner signals growing market confidence and offers clubs a cost‑effective way to amplify brand exposure. The Tampa Bay Rowdies’ 2026 agreement marks the first time the team will be heard on the airwaves, complementing its visual presence on Tampa Bay 44 and providing fans with live play‑by‑play commentary during drives and workouts.

Florida Alumni Radio, owned by Beasley Media Group, has built its reputation on broadcasting University of South Florida and Florida State athletics. By adding the Rowdies to its schedule, the station leverages existing college‑sports audiences, creating cross‑promotional opportunities and a more diverse sports portfolio. Beasley’s strategy of bundling radio and television rights under one umbrella maximizes advertising inventory, allowing sponsors to reach listeners on AM/FM frequencies while also appearing on the TV broadcast, thereby increasing campaign efficiency and reach.

For the Rowdies, the radio deal opens new revenue streams through sponsorships, local ad sales, and potential listener‑driven promotions. It also deepens community ties, as fans who may not have cable access can now follow matches via traditional radio, reinforcing loyalty in a market saturated with entertainment options. As other USL clubs observe the Rowdies’ multi‑platform approach, the partnership could set a precedent for broader radio adoption across the league, reshaping how lower‑division soccer engages its fan base.