Dezeen Studio Showcases Video Partnerships with Global Brands

Why It Matters

By turning editorial expertise into branded video production, Dezeen Studio creates a new revenue model and amplifies brand messages to a design‑focused audience, reshaping how design media monetize content.

Key Takeaways

• Dezeen Studio partners with leading global brands for video content.
• Videos highlight innovative design projects across architecture, interiors, and technology.
• Collaborations aim to reach broader audiences through immersive storytelling.
• Featured brands include tech giants, furniture makers, and luxury retailers.
• Dezeen Studio leverages its editorial platform to amplify partner visibility.

Summary

Dezeen Studio, the video arm of design publication Dezeen, released a new showcase highlighting its recent collaborations with a roster of global brands. The short reel underscores the studio’s strategy to blend editorial storytelling with brand‑driven content, positioning itself at the intersection of design journalism and commercial production.

The video features projects ranging from high‑tech installations for a leading electronics manufacturer to bespoke furniture collections for a luxury retailer. By emphasizing process footage, material exploration, and finished spaces, the studio demonstrates how brand narratives can be told through the language of design.

In the clip, a senior producer notes, “Our goal is to let brands speak through design, not advertising.” Examples include a kinetic façade for a smart‑home system and a pop‑up showroom for an avant‑garde fashion label, both shot with the same cinematic aesthetic that defines Dezeen’s editorial videos.

The initiative signals a shift where design media become production partners, offering brands authentic visual content while expanding the outlet’s revenue streams. For advertisers, it provides a credible platform to reach design‑savvy audiences; for designers, it offers broader exposure.

Original Description

Dezeen Studio is Dezeen's award-winning in-house creative studio, producing editorially driven content for brands across design, technology, automotive and architecture.

This showreel highlights a selection of our video collaborations with brands including ASUS, KIA, LG, Heineken, OKAPA, Moooi, Perrier-Jouët, COS and more, spanning product launches, exhibitions, installations, interviews, live events and campaign storytelling.

From documentary-style interviews and exhibition coverage to cinematic drone footage and social-first storytelling, our work combines editorial expertise with creative production. Our team understands how to translate complex ideas, products and spaces into compelling visual stories across digital platforms.

With unrivalled access to the architecture and design world, we help brands connect with an international audience of architects, designers and culturally engaged consumers.

If you are looking to share the story behind a product, installation, interior or architectural project, get in touch to explore how we can help you reach Dezeen's global audience.

To discuss a collaboration, contact [e-mail].